Central Luzon State University

College of Business Administration and Accountancy

Science City of Munoz, Nueva Ecija

INNOVEND
Getting Something from Nothing

Quesada, Glaiza Nicole R.

Soriano, Aeren V.
Marzan, Lara May M.
Zamora, Karen Mae D.
Pascual, Analeen M.
Vargas, Rommel Jade L.
Garcia, John Michael
Dela Cruz, Josephine Marie
Agustin, Michaella V.
Arsolon, AJ D.
Bartolome, John Nomer
MKTG 3-1

December 2021
 TABLE OF CONTENTS

I. INTRODUCTION

II. SITUATION ANALYSIS

A. Market Description

Consumers, Users, and Other Market Participants

Buying Processes Pertinent to This Plan

Direct and indirect competitors

Current competitive strategies

Market shares on sales, profits, and budgets 11

Available distribution structure, plus attitudes and practices 12

Key environmental or exogenous factors 13

B. Full Description of New Product 14

III. SUMMARY OF OPPORTUNITIES AND PROBLEMS 18

A. Key Exploitable Market Opportunities 18

B. Key Problems that should be addressed by this Plan 21

IV. STRATEGY 22

A. Overall Guiding Statement 22

B. Market Target/Segments 22

C. Overall Marketing Efforts 24

General role for product 24

General role for advertising 24

General role for personal selling 25

General role for such other tools as sampling and trade shows 25

General role for distributor 25

Price policy, including discounts and planned changes 25

Any special roles for nonmarketing departments 26

V. ECONOMIC SUMMARY 27

A. Sales forecasts in dollars and units 27

B. Expense budgets by category of activity 28

C. Contribution to profit, with pro forma income statement 29

D. Risk statement: major problems, with cash flows 30

E. Future capital expenditures, with cash flows 32

VI. TACTICAL PLANS 35

VII. CONTROL 38

A. Key control objectives for reporting purposes 38

B. Key internal or external contingencies to watch 38

C. Information generation schedule 41

VIII. SUMMARY OF MAJOR SUPPORT ACTIVITIES NEEDED 43

IX. CHRONOLOGICAL SCHEDULE OF ACTIVITIES 46

 I. INTRODUCTION

Technology has become one of the most critical components that people use in their

everyday lives in the modern context. Innovation has centered on efficiency and speed all across

the ages. By adopting tools like the internet and email for communications, automated databases

for documentation, and robots and artificial intelligence for automation, technology has evolved

and shaped our workplaces in many ways. However, people have forgotten how to live

sustainably; an incredible spectrum of technology has been developed. According to technology

adoption estimates for 2021, the rate is about 60%. Nonetheless, environmental harm is still

above average even with that percentage. As a result, the VECOM Company develops a device

that will make it easier and be environmentally beneficial, the INNOVEND.

INNOVEND is a mechanical device that acts as a convenient alternative in recycling

waste plastic bottles and tin cans with an equivalent value of multiple redemption exchanges:

digital refund, Wi-Fi hotspot, charging service, discount coupon, and donation. The system can

identify the weight of bottles and cans without deception. The instrument contains an LCD

screen with options for placing plastic bottles or cans in the machine, tapping the start button on

the screen, and placing one at a time of bottles or cans in the intake chute, where the process of

scanning and weighting will begin immediately. However, if a stained bottle or with content and

the barcode is not on the database, the machine will refuse to perform the process. But if the

issue was a barcode not found in the database, you can contact the firm via Facebook by sending

out a message. After the machine has completed that procedure, a screen will emerge with

redemption options depending on the equivalent exchange of empty bottles and cans. The device

will print a receipt with your chosen redemption.

 INNOVEND's primary purpose is to teach people how to live more ecologically and

decrease environmental harm that can significantly influence the ecosystem. Since the traditional

recycling of empty plastic bottles and cans has long been discarded, all wastes are visible on land

and sea. INNOVEND brings optimism to nature's origins, even though, according to national

geography, 75% of the world's land areas are damaged, and 80% of the world's water is polluted.

The machine collects all used bottles and cans to be reused, reducing the number of raw

materials used to construct new containers and encouraging people to live more sustainably.

Name of the Company

VECOM Company

VECOM Company's linchpin is to develop and produce machines that will positively

affect the environment and make users' lives more sustainable. The company provides a device

that acts in an astonishingly smooth, efficient, and seemingly effortless method while making a

tremendous impact intelligently.

Furthermore, the company aims for a product as functional as feasible to allow users to

profit from the product's convenient method. AS TECHNOLOGY ADVANCES, the VECOM

Company provides users with more accessible access and positive reciprocity. INNOVEND is a

VECOM Company product that will help consumers adapt to living in an environmentally

responsible manner.

Vision

“VECOM aims to empower individuals to adopt an eco-conscious lifestyle by offering a

convenient and rewarding way to recycle used plastic drink bottles and aluminum drink cans.”
Mission

“VECOM seeks to create, develop, and distribute convenient and effective global deposit

return solutions that meet the needs of our customers. We strive to deliver the most cost-effective

and efficient technology solutions for recycling used beverage packaging towards a more

sustainable environment.”

Company Logo

The company utilized a dark background to convey its strength, seriousness, and

empowerment in pursuing its objective of advocating for eco-conscious users' livelihoods.

Furthermore, the white color in the letter indicated the company's purity in its objective and that

it would not deceive users for the sake of profit. The earth also represented growth and stability,

as the organization will continue to thrive and fulfill its goal of being global. Hence, the VECOM

Company will make the most of its convenient and powerful technological partner in daily life.

Product Logo

As a depiction of the product, INNOVEND, the VECOM combines a coin and recycling sign in

the center to highlight the advantage of the system from keeping waste to wealth. The bottom
indicated "lend a hand," implying that the company's product is a human representation that

assists users in living in a more environmentally responsible way.

 II. SITUATION ANALYSIS

A. Market Description

For the convenience of beverage manufacturers in the Philippines and bottle

manufacturers, an innovative and environmentally friendly vending machine is being developed.

It will also be of great assistance for the Metropolitan Manila Development Authority (MMDA)

project that offers groceries in return for recycling recyclable waste. There are digital refunds,

Wi-Fi hot spots, charging services, vouchers, and contributions as part of the Innovend program.

1. Consumers, users and other market participants.

Innovend's target market is store owners, government, beverage companies, and plastic

bottle manufacturers. Innovend can change how an individual can recycle beverage containers,

and they can help those companies reduce the energy needed to produce more bottles. With the

help of Innovend, we live more ecologically and begin decreasing environmental harm that has a

significant influence on the ecosystem and embraces the modernization of convenience.

2. Buying process pertinent to this plan.

Post Purchase Decision

Purchase Decision

Evaluation Of Alternative

Information Research

Problem Or Need Recognition

 Figure 1. Buying Process

 Problem of Need Recognition

Most people are unwilling to recycle or properly dispose of their empty bottles

and cans, making it environmentally unfriendly for various reasons, including the fact

that it takes time and energy for people to consider it a priority. Recycling and properly

disposing of it will benefit both living and non-living things in our environment. It is

critical that you and your family breathe clean air without being surrounded by waste that

has not been recycled and the atmosphere that has been polluted by factories that make

plastic. As a solution, Innovend assures that people with busy schedules who don't have

time to recycle will be provided with a convenient machine that can be an outstanding

alternative that benefits both sides by providing an exchange as a starting point for

becoming an environmentally conscious user. Innovend will solve the world's most

pressing issue with plastics and cans.

 Information Research

Innovend is in its first phase of being an environmentally friendly machine in the

Philippines, making it the first operational machine that brings hope to people and most

life forms that have reached a critical stage due to improper waste management. First and

foremost, Innovend will form partnerships with beverage companies in exchange for

many redeemable points for its users. The company plans to present the Innovend to

beverage companies and plastics manufacturers and promote it on social media platforms

including LinkedIn, Youtube, Facebook, Instagram, Twitter, and Tiktok, as well as by

word-of-mouth since the company’s goal is to introduce it globally.

  Evaluation of Alternatives

Innovend engaged in offering consumers an equal value of its empty plastic

bottles and tin cans, detecting each beverage's weight and data bar code. Innovend is the

best alternative in deciding whether to recycle it or not, making it a suitable alternative

machine for all individuals. Furthermore, it is a much more seamless experience and a

more convenient method to dispose of empty bottles and cans.

 Purchase Decision

Innovend is a company-owned built machine where it will only be a ready-to-use

machine for users that can be seen in all partnership outlets such as SM and convenience

stores, with beverage companies playing a significant role in spreading the device.

Furthermore, the firm will hold a meeting with all Local Government Units in Nueva

Ecija to promote machines and their transparency to all individuals and other provinces.

 Post-Purchase Decision

Consumers are encouraged to provide feedback and recommendations to

Innovend. They can offer their thoughts and suggestions through email or private

messaging on social media sites. If they are happy with Innovend and want to learn more

about it, they may follow us on social media, such as our official social media accounts,

to share their own Innovend experiences.

3. Direct and Indirect Competitors

Entering a new market is not simple for the firm, given the industry's rivals, which

include applications such as trash collectors as indirect competitors. The corporation does a

SWOT analysis to determine its competitive advantage over others.

 Table 1. SWOT Analysis of Competitor

SWOT ANALYSIS OF COMPETITORS

Junk Collectors
Strengths They are everywhere, and they are easy to

find. Junk Collectors will come to your home

and purchase your recyclables.

Weaknesses Time consuming

Provide limited return.

No longer take plastic bottles.

Opportunities A growing number of individuals accept

rubbish collectors and sell recyclable products

to junk shops directly.

Threats Customers tend to return to people where they

previously sold recycling goods.

Increasing number of imitators.

4. Current Competitive Advantage

Using its features allows you to receive a reward in exchange for empty plastic bottles

and aluminum cans. Innovend will ensure a competitive advantage over its competitors by

differentiating itself and focusing on what it truly wants to please, such as portability and being

eco-friendly.

PRODUCT

Innovend is an environmentally beneficial piece of equipment that helps maintain our

environment while also providing you with the opportunity to generate money. This equipment is
not just helpful to students; it is beneficial to almost everyone. Local governments, waste

haulers, students, and those who keep their plastic bottles at home and seek to turn them into

more valuable products will all benefit from this initiative. With the aid of this gadget, you may

find out how much each bottle is worth everywhere in the world. This equipment works as a

keeper or store for those empty bottles that you feel are no longer useable. Because the processes

have already been implemented, using the machine is straightforward. The method of selecting

and entering their bottles into the device cannot be complicated for inexperienced individuals

with this new technology. You may choose whether to use aluminum or plastic bottles while

utilizing this equipment by selecting the appropriate option on the LCD.

Furthermore, by arranging your bottles, you will be able to make judgments about what you want

to do with them. The options include:

 A digital refund.

 A wifi hotspot.

 A charging service.

 A coupon

 A donation for the charitable organizations.

Within these characteristics, you may have pleasure in utilizing this equipment since it can be

used for several jobs, and you can also aid others by following this easy procedure.

PRICE
 The pricing model used by Innovend is cost-based. Prices should be set to achieve market

penetration, which may be accomplished by beginning cheap and growing sales volume from

price-sensitive clients while simultaneously boosting productivity.

PLACE

Innovend will be available on Vecom's Company website shortly. In addition, the firm

has made it feasible for well-known brands such as beverage companies, plastic bottle producers,

certain government offices, and supermarket and convenience store owners to buy this product

via their distribution channels. The Philippines will be the only country where you may make a

purchase.

PROMOTION

To promote Innovend, we will use viral marketing or word-of-mouth marketing

techniques. Since digital marketing is quite popular among the present generation, this is the

route that Innovend will choose. For marketing purposes, Innovend will use social media

channels such as LinkedIn, Facebook, Instagram, YouTube, and other similar platforms. Our

partner firms, such as beverage companies and other retail shops, may also be used to advertise

our goods. This will lead to the organization of empty bottle disposal, which will benefit our

community's efforts to become more environmentally conscious.

PACKAGING

The packaging for the Innovend vending machine is simple in design, yet it is still lovely.

It's painted green to draw attention to the concept of environmentally friendly equipment that

will help our town become cleaner and greener in the future. The corporate logo and steps are

prominently displayed on the front and left sides, making it simple to navigate for all users.
Innovend was selected to advocate for the development of green marketing in connection to its

use.

PEOPLE

Choosing the most competent employees is vital while creating a new product. The

organization chose its employees based on their expertise and well-respected credentials. The

firm seeks to differentiate its operations from those of its competitors by improving staff

performance and the efficiency of its processes. The company will train its employees to produce

the best product possible. The candidate will begin training as soon as they accept a job with the

company. Throughout this time, all employees will get an overview of the company's day-to-day

policies and practices. We may also use internal branding to educate and motivate employees to

offer outstanding customer service while also familiarizing them with its mission and vision.

Furthermore, the company will outsource its manufacturing.

POSITIONING

An innovative and ecologically friendly vending machine that accepts empty beverage

containers in return for a range of rewards is what the company wants to portray Innovend as. Its

characteristic distinguishes it from its competition since no one has ever created a vending

machine that reinvents the concept of recycling. Innovend, on the other hand, was priced in line

with the costs incurred, but it is reasonable and equitable in terms of the quality it provides.
5. Market shares on sales, profits and budgets

Figure 2. ATAR Model

The company conducted a survey consisting of 50 respondents to assess the percentage of ATAR

model components, which are awareness, trial, availability, and a repeat of Innovend. The rate of

the awareness of respondents who are genuinely familiar with vending machines is 44%, while

those respondents who are already tried using the vending machine are about 36%. Suppose the

reverse vending machine is available in nearby places. In that case, the potential buyers are 96%,

and if they are satisfied with the product, the percentage of possible repeat and recommendation

of the product would be 74%.

Market Share=AWxTx AV XR

= 44% x 36% x 96% x 74%

= 11.25% market share

6. Available distribution structure, plus attitudes and practices.

A distribution structure is the network of businesses or intermediaries that a product or

service travels through before reaching the final customer.

The figure above depicts Innovend's distribution method through the corporation.

Innovend will be sold directly to other beverage companies, bottle manufacturers, supermarket

and convenient store owners and the government.

7. Key Environmental or Exogenous Factors

Figure 4. PEST Analysis

Political Factors

VECOM complies with all local government laws and policies, including legal

requirements, tax policies, labor laws, and health and safety regulations. VECOM responds to

existing and predicted future legislation by adjusting the marketing strategy. This compliance
can help the organization attract more customers and investors by creating a favorable

environment.

Economic Factors

VECOM considers all critical trends in the economy that can help or hinder the company

in achieving its objectives and different economic factors that commonly affect businesses,

including consumer confidence, employment, interest rates, and inflation, and overall economic

indicators. The company profitability is also affected by the economic growth and the cost of

services while running the business.

Socio-Cultural Factors

Every year, consumers use about 1.4 trillion beverage containers worldwide; the reverse

vending machine's goal is to help reduce and recycle this waste. Most unrecycled beverage

bottles end up in landfills, oceans, and rivers. Innovend offers recycling incentives to combat this

waste. These incentives include digital refunds, wifi hotspots, charging services, coupons, and

donations to charity. Due to these incentives, people are likely more motivated to recycle since it

benefits the environment and the people as well.

Technological Factors

The company's data collection, recording, retrieval, and utilization will evolve through

technological advancements. VECOM will monitor and evaluate customer behaviors and

demand for Innovend using accessible data. With the rise of information technology, the

company can better understand consumer behavior, do a macro environment study, and design

marketing plans designed to meet the needs. Technology is being used not only to acquire and

consume data but also to evaluate data, draw relevant conclusions, and make well-informed

decisions.
B. Full Description of new product, including all pertinent test data and comparisons with

competition.

The Innovend is a breakthrough ecologically friendly vending machine that reinvents

recycling. Innovend encourages people to live more environmentally conscious lifestyles by

offering rewarding and straightforward recycling of old plastic bottles and aluminum cans. While

some recycled bottles exist, far too many end up in our streets, oceans, and landfills. National

Geographic reports that an astonishing 91% of plastic was not recycled last year, which means

that about 9% of bottles and cans are recycled. Years have passed since the number of people

collecting used bottles and cans has dropped, indicating that traditional recycling will become

even more forgotten. Innovend, which takes plastic and metallic beverage containers for

processing, is strengthened by robust steel doors and is ideal for tight areas. Innovend performs

several tasks such as compacting, sorting, and storing beverage containers. The Innovend’s

additional duties include providing coupons to users, storing all transaction information, and

displaying messages and other information to consumers.

 Figure 5. Innovend Vending Machine

The vending machine has a speed capability of up to 15 containers per minute, it can

store 600 compacted plastic bottle and 500 compacted aluminum cans and a humidity of

maximum 90% relative humidity, non-condensing, and a temperature range of 0°C to +40°C

(32°F - 104°F). The machine is only intended for usage inside. Innovend offers a variety of

features. You may choose to claim your points through Gcash or how about through coupons that

can be used at VECOM’s partner stores which are valid for one month. Innovend also has WiFi

Hotspot and Charging services, and you can also donate the points you have accumulated to

several organizations across the Philippines; imagine saving the environment while also helping

those in need by just having an empty beverage container. VECOM ensures that you have the

convenience and accessibility that you deserve. You can find Innovend in nearby places like the

market, shopping malls, convenience stores, parks, selected schools, and barangays. Everyone
can use Innovend; you can choose from various features depending on your needs. As long as

you have your empty plastic bottles and aluminum cans, you are good to go.

Table 2. Competitor Analysis

Name of Product Features

 Vending Machine that reinvent

recycling

 Accepts empty beverage containers

Innovend like plastic bottles and aluminum cans.

 Offers variety of rewards (Digital

refund, Wifi Hotspot, Charging

service, Coupon and Donation)

Indirect Competitors
 Easy to find, since they can go

anywhere.

Junk Collectors  Accept recycling materials in

exchange of cash.

 Hassle free

The list of indirect competitors of Innovend and the characteristics of each rival is shown

in the table above. Analyzing the table will create the impression that Innovend has a competitive

edge over its competitors because of its unique features that allow customers to get a range of

rewards in exchange for their empty beverage containers when they return them.

Figure 4. Perceptual Gap Map

 The perceptual map of the indirect rivals of recycling collectors, such as garbage

collectors, is shown in the picture above. Both the portability and the product's performance are

taken into consideration while creating the figure. With its eco-friendly and remarkable

performance, Innovend is in a desirable position. It also has no direct competitors, which

provides it with a fantastic potential to enter the market for reinventing recycling while reaping a

range of benefits.

III. SUMMARY OF OPPORTUNITIES AND PROBLEMS

A. Key Exploitable Market Opportunities

Table 2. Swot Analysis of Innovend

SWOT ANALYSIS
STRENGTHS  Convenient and easy to use

 Quality of the Product

 Price Worthy Product

 Reinvent Recyling with variety of

rewards
WEAKNESSES  Low Product Awareness

 High Start Up cost

OPPORTUNITIES  Innovation

 Wider geographical reach

 Wider target market reach

 Untapped market
THREATS  Imitators

 New Competitors

STRENGTHS

 Convenient and easy to use

Innovend is not your standard vending machine; instead, it is a ground-breaking

environmentally friendly vending machine redefining the way people recycle. Recycling

takes empty beverage containers such as plastic bottles and aluminum cans in return for

many incentives.

 Quality of the Product

 The Vecom Company takes great care to guarantee that the materials used in creating

Innovend are of the highest possible quality. In terms of production, the firm ensures that

it will outsource to an experienced or competent manufacturer to make high-quality

items.

 Price-Worthy Product

Innovend is available for purchase from Vecom Company for a low price

of 150,000 pesos. The firm guarantees that clients will be delighted with the goods they

have paid the corporation.

 Reinvent Recyling with variety of rewards

Using compressed plastic bottles and aluminum cans, Innovend can store 600

compressed plastic bottles and 500 compressed aluminum cans at a pace of up to 15

containers per minute. Innovend is accessible to everyone, and you may customize your

experience by selecting from a variety of features that meet your specific requirements.

Providing you have empty plastic bottles and metal cans.

WEAKNESSES

 Low Product Awareness

Because Innovend is a new product on the market, it is essential to understand

how it works. Awareness of a product or service is the initial stage in the marketing

funnel, and it serves as a critical foundation for acquiring clients later on. The adoption of

new items by the market has a significant impact on their success.

 High Start Up Cost

To manufacture Innovend as a new technology, large amounts of capital were

necessary throughout the product development process, from research and development
 through production and distribution to marketing operations. Additionally, advertising

expenditures are significant since the items need substantial promoting procedures.

OPPORTUNITIES

 Innovation

Vecom can continually upgrade and build new versions of Innovend. These

enhancements may be derived from user input, and new Innovend versions can be

derived from ongoing research and development efforts. Vecom will introduce new and

exciting features due to the enhancement and development of Innovend's other product

versions.

 Wider Geographical Reach

Assuming that the marketplace favorably receives the product. Increasing the

global reach of Innovend will provide a chance to significantly increase the company's

market share and create more revenues.

 Wider Target Market Reach

Suppose the consumers well accept the Innovend. The expansion of Innovend's

target market will offer the firm the opportunity to enhance its market share while also

generating more revenues considerably.

 Untapped Market

Innovend may hunt for untapped markets in which the product will be valuable

and then develop that market. If these markets are effectively entered, sales may increase

due to this.

THREATS

 Imitations
 Copying the name and brand of Innovend but utilizing alternative materials that

are probably standard will harm the company's established brand, particularly if the

company's sales negatively have an impact.

 New Competitor

If a new rival of Innovend joins the market, it may disrupt Innovend's market share, and

that sales would suffer as a result.

B. Key Problems that should be Address by this Plan

Internal Problems

 Create brand and product awareness

 Positioning in the market

 Satisfy the consumer’s expectation

 Create loyalty from customers

External Problems

 To satisfy the demand of the market

 Rise of competitors

 Innovative Imitation

IV. STRATEGY

A. Overall Guiding Statement

 “INNOVEND: Getting Something from Nothing”

The tagline of Vecom's Innovend aims to discuss with its customers how effective,

valuable, and innovative the product is and how helpful the product is. By using Innovend, you

will get something out of thin air.

Qualitative Objectives

 To increase sales with the product's succeeding years on the market.

 To broaden the scope of innovend's target market, locally and worldwide.

 To increase the number of Innovend's partner companies and retail locations.

Quantitative Objectives

 To be in a market position that offers excellent quality, accessibility, ease, customer

satisfaction, and exceeding the customer's expectations.

 To build customer loyalty and long-term beneficial relationships because VECOM

always provides a guaranteed innovative and high-quality product.

B. Target Market/Segments

Demographic Segmentation

The target market was divided into four segments based on market position: store owners,

the government, beverage companies, and plastic bottle manufacturers. The Philippines is

Innovend's target market. The Philippines generates 2.7 million tons of plastic garbage every

year, with an estimated 20% ending up in the ocean. The target market is the only approach to

assist in reducing and managing plastic in the Philippines.

 Store Owners
 The target market for Innovend is business owners that promote an

environmentally friendly atmosphere and have the financial capacity to acquire this sort

of equipment, such as convenience stores, supermarkets, and grocery stores. This vending

machine is advantageous for them since customers purchase them drinking beverages,

allowing them to directly back those bottles, and store owners may exchange it on the

bottle’s producer or rubbish shops.

 Government

This machine benefits governments who push for environmental preservation

since Innovend can help communities regulate the execution of eco-friendly legislation. It

can also help residents earn money because the waste they dump in the machine is an

exchange for something valuable. It can also help the Metropolitan Manila Development

Authority (MMDA) with their recent experiment in which recyclable waste may be

exchanged for a food package. Innovend can assist by locating the machine close to the

customers for better accessibility and convenience.

 Plastic Bottle Producer

Vecom deemed beverage companies one of the Innovend's target markets since it

helps them with their unique beverage container product. Refillable containers are

returned to the bottle or beverage manufacturer for cleaning and refilling. Non-refillable

containers are transported to a processing plant for cleaning and shredding before being

used to manufacture new containers. To be utilized as new drink containers, the materials

must fulfill quality and cleanliness standards. They can make another plastic bottle by

lowering the energy required to make it.

 Beverage Company
 A recycled vending machine is advantageous to beverage companies because it enables

them to gather discarded plastic bottles, which may speed up the manufacturing of new

beverage drink. Beverage Company may directly interact with Vecom's Partners, such as

the Bottle Producer, for the required bottle in manufacturing beverage, ensuring that it

has a good quality bottle and is inexpensive for its pricing.

C. Overall Marketing Efforts

1. General Role for Product, Including Planned Changes

With the Vecom’s product Innovend, customers may conveniently, and environmentally

friendly recycle empty beverage containers, such as empty plastic bottles and aluminum cans.

Using an input chute, the user places their beverage containers into the machine's processing

area, compressed, sorted, and eventually placed in the machine's storage bins. Users may earn

awards or points via Innovend, and the company can also make charitable contributions or

provide coupons that can be used for items from a selected partner. Changes to the product will

be implemented if problems arise to sustain the promise of hassle-free recycling. This innovation

will be achievable if Innovend is recognized by the market and thrives against its rivals in the

long term.

2. General Role for Advertising

Given that Innovend is still relatively new to the market, advertising and marketing

operations aim to raise awareness and publicize Innovend. Vecom will promote Innovend via

social media platforms; advertising efforts on social media will be modified on the Facebook

Page. Influencer marketing will also be employed to build word-of-mouth and raise product

recognition. The Television advertising of the Beverage Company's partner will be utilized to
introduce the product. The firm investigated partnering with bottle and beverage companies or

government organizations, particularly the DENR and MMDA.

3. General Role for Personal Selling

Malls, barangays, and supermarkets are good places to put up Innovend since they allow

it to be seen by many people interested in finding out more about the company. The ease of

accessing the product or service is vital to customers when making a purchase decision.

Nowadays, selling the machine itself is a viable option; therefore, identifying and selecting

associations, businesses, and government agencies that will genuinely assist in introducing

Innovend to the public is one of the options for developing a market for the machine.

4. General Role for Such other Tools as Sampling and Trade Shows

In addition to cooperating with other companies and government organizations, Vecom

will showcase Innovend at tradeshows throughout the year. During tradeshows, businesses may

network with prospective consumers and business partners. Examine recent market

developments and prospects and the activity of industry partners and potential clients. It may

also participate in an innovation festival to present the product and observe its innovative nature.

5. General Role for Distributors

For this reason, Innovend considers its business partners to be distributors since they

seem to be promoting Innovend to other companies and clients.

6. Price Policy, Including Discounts and Planned Changes

Vecom will charge customers on a cost-based approach. When determining the final

price, they will consider the expenses of production, the costs of distribution, the costs allocated

to staff, and fixed costs (rent, energy, and water). The price of Innovend will be 150,000 pesos,

including the device's price and installation fees. 

7. Any Special Roles for Non-Marketing Departments

The role of the administration division is to supervise the representatives and ensure that

they are carrying out their assigned responsibilities and duties. The function of the finance

division, on the other hand, is to keep an eye out for external circumstances that may have an

impact on the operations of the business. In conclusion, the financial administration group is

responsible for ensuring the consistency and accuracy of the company's cash flow streams.
 V. ECONOMIC SUMMARY

A. Sales Forecast

INNOVEND

SALES FORECAST

For the Years 2021, 2022, 2023, 2024, 2025

2021 2022 2023 2024 2025

Estimated

Number of 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000

Population

Percentage of

people visiting 20% 25% 30% 35% 40%

Target

Number of 4,000,000
6,250,000 9,000,000 12,250,000 16,000,000
Customers

Percentage of

People
20% 25% 30% 35% 40%
purchasing

Total

Customers 800,000
1,562,500 2,700,000 4,287,500 6,400,000
Purchasing
Revenue 25,000,000 63,125,000 120,000,000 199,375,000 305, 000,000

By VECOM's sales forecast, its revenues will exceed $25,000,000 million in its first year

of operation, with 800,000 customers served. The estimated percentage of individuals who visit

the physical store will be 20 percent of the estimated number of students, garbage collectors,

merchants, and other individuals in the Philippines. The estimated percentage of customers who

purchase the product will be 20 percent of this estimated percentage of individuals. The firm

anticipates that the proportion of people who visit the shop and the percentage of people who

purchase the items will increase by 5 percent each year on an annualized basis. The company's

financial gains rose as the number of units sold and the number of people who visited the shop

climbed. This had a favorable and desirable influence on the company's financial gains.

VI. TACTICAL PLANS

This section is concerned with the firm's current position. It explains each instrument,

what will be done with it, and the goals, personnel in charge, timeline, and creative units that will

be needed, among other things.

 Because of the enormous demand and number of rivals that you've experienced,

competition in the market today is very dangerous. It is the process of taking the strategic plan

and breaking it down into particular, short-term activities and programs covered in this chapter.

RECORD TARGET
CHANNEL OBJECTIVE PRODUCT
KEEPING MARKET

FIGURE 6. Tactical Plan

Table 3. Tools and Action Steps

Tools and Actions Implementation Objectives Times Frame

Step
To meet the needs of

prospective

Product consumers by

Management Concept Generation providing services

Plan such as digital refund,

WIFI hotspot,

charging services,

coupons, and a

donation to a charity

organization here in

the Philippines.
To provide

exceptional and high-

 Suppliers quality services to

our customers while

also doing our part to Semi – Annual

protect the

environment.
Our goal is to give

environmentally

friendly services at a

Pricing Pricing Penetration low cost to our

customers at a

reasonable pricing.
To enable clients to

realize the worth,

Establishing Brand Brand Experience services, and value of

Awareness VECOM and make Quarterly

VECOM recognized

in the market, is our

goal.
To guarantee that

VECOM is available

Normal Product Correct at all times and

Operation Replenishment promote an effective

and efficient device Continuous

for the consumer's

benefit.
 Table 4. Strategic Plan for Advertisement

 Provide users with accessibility and

convenience. VECOM is an

environmentally friendly vending

Objective machine that reinvents recycling while

also rewarding you in exchange for

plastic bottles and aluminum cans.

 Government

 Store Owners

 Beverage Company

Target Market  Plastic Bottle Producer

 Print ads

 Word of Mouth

Promotion  Social Media (Facebook, Instagram,

Twitter,YouTube, LinkedIn and

TikTok)

 Tv Advertisement
 An environmentally friendly vending

machine that is simplifies recycling.

With Innovend, recycling is

Key Target Messages rewarding.

 Allow it to become one of the most

valuable services you've ever

 experienced.
 Monitor the Customer’s awareness

 Monthly monitors growth in revenue,

inventory, and the number of firms

Measuring Success using VECOM's product.

VII. CONTROL

A. Key Control Objectives for Reporting Purposes

Providing enough customer demands in terms of services such as WIFI hotspot and

charging services, coupons, and donations is in great need among the general population. There

would be enough eco-friendly materials for the environment, but the customer is not always

satisfied. Not only will VECOM be a good alternative for the government, specifically the

DENR AND MMDA, store owners, beverage companies, and plastic bottle producers.

Companies may enhance their goods or services by seeking client feedback; similarly, VECOM

can gather ideas and suggestions from customers on their experiences with this machine's

usefulness. Consequently, the organization will be able to learn and realize what has to be

changed and improved using VECOM.

 The Eco Vending Machine, which processes plastic and metallic beverage containers, is

reinforced by sturdy steel doors and is excellent for small spaces. The Eco Vending Machine

performs various functions, including compacting, sorting, and storing beverage containers.

Other responsibilities of the reverse vending machine include offering coupons to users,

maintaining all transaction information, and displaying messages and additional information to

customers.

Ecologically Friendly Machines may help our environment by keeping the air clean and

the global heat index low. VECOM is capable of doing so. Not just for the environment but also

the machine's intended market. One option to extend the life of our planet's atmosphere is to

maintain a healthy environment.

B. Key Internal or External Contingencies to Watch

Internal Contingencies

These internal contingencies include the organization's aims and goals, measured by how

well the corporation performs in generating strategies and successfully putting those plans into

action.

The environment is one of the factors we consider while developing our product, and we

want to provide solutions and advantages to those who utilize this revolutionary product. Our

company's mission is to transform garbage into valuable something via the provision of

categorized services and the exchange of monetary funds. We will make sure that our product is

constantly striving to improve and develop new features with the assistance of our motivated

employees to meet and exceed the needs and expectations of our customers.

External Contingencies
 In many plans, a section looks beyond the company's walls for information about its

competitors. Certain of these are referred to as "environmental scans" in some circles. According

to the paradigm described above, they are categorized as "external contingencies." They include

resistance, legitimate and political environment, socioeconomics, innovation, culture, physical

environment, and the economy, among others. It is important to note that they have substantial

consequences for our company and are primarily beyond our company's control. Nonetheless,

they should be identified and monitored because they may usually impact a company's capacity

and, ultimately, a marketing strategy.

Competition (Direct/Indirect)

While the product or service may fill a unique gap in the market, other firms always

provide something similar or alternative methods to meet the same customer's demand. The

company must recognize its competitors. When considering the competition, it is essential to

understand what factors influence a customer's decision to purchase one product or service.

Customers often explore several choices, all of which are rivals.

Direct competition (selling the same items against one another) and indirect competition

(selling different products against one another) are both possible (competing for the same

market). It is the severity of that rivalry, whether it is direct or indirect, that will impact our

company's total success potential. That is why we consider all forms of competition to guarantee

that we have a competitive advantage over others in our field.

Technology

Technology is, without a doubt, a tremendous asset that provides a great deal of

assistance and convenience. Technology plays an essential part in our firm; it encompasses the

whole scope of our brand; we place a strong emphasis on the application of technical
development to discover potential solutions to the world's waste issue. In product development,

supervision, and manufacturing, the organization becomes more dependent on technology;

technology becomes the engine that drives the whole operation of our firm, from programming

to assembling to architecture to accurate testing and evaluation. It also includes several types of

sensors and scanners and specific data required to scan the container's barcode.

Cultural and Social Trends

Cultural and social trends may affect consumers' purchasing behavior and respond to

different types of advertising. At the same time, the customer's character can considerably affect

the company's goals and operations. Some are better than others, while others are inconvenient.

VECOM should place a strong emphasis on understanding the culture of its target market to

develop and execute effective programs. Additionally, they should inform the organization of

what is going on in the community to adapt to changing circumstances effectively. It will allow

the firm to develop new ideas to improve the product further and offer it to a broader audience.

Being aware of societal trends would help the organization take the initiative rather than just

following suit.

Physical Environment

Whatever the size of the company, whether it is conventional or online, large or tiny, the

physical environment is critical to the success of that company. The physical environment may

have a considerable influence on how its consumers or clients view the organization and its

products or services. Paying attention to the image of the physical environment projects can help

influence VECOM's bottom line since it can have a positive or negative impact on perception

and sales.

Political, Legal and Regulatory Environment

 Companies' operations may be significantly influenced by the political, legal, and

regulatory environment in which they are located. Corporations nowadays are required to abide

by the rules and regulations of every nation in which they do business. Rules and regulations are

subject to frequent change and are often ambiguous; they also vary depending on the nation's

political culture in question. This set of guidelines will have a significant influence on how

businesses are run. To continue functioning, VECOM must adhere to all applicable state

regulations.

Demographics and the Economy

Every year, consumers use around 1.4 trillion beverage containers worldwide; VECOM’s

objective is to help minimize and recycle this trash. Consumers will receive their chosen rewards

when they insert their empty beverage containers, usually done through a network of reverse

vending machines. They insert plastic bottles or aluminum cans, and the device will provide their

chosen rewards.

C. Information Generation Schedule

VECOM will be leveraging social media channels to the fullest extent. Social media

allows the company to connect and engage potential customers at LinkedIn, Twitter, Youtube,

Facebook, Instagram, and even some of the younger platforms like TikTok. The company can

benefit from a solid social media strategy and create exciting content by reaching millions of

potential customers across the world. Social media may help you connect with customers, raise

brand awareness, and increase leads and sales.

 VIII. SUMMARY OF MAJOR SUPPORT ACTIVITIES NEEDED

Personnel

Board of Directors

Accounting/Finance Marketing Administrative Human Resource

Department Department Department Department

Store Personnel

Figure 7. Organizational Chart

Organizational Chart

There will be a Board of Directors in control of the company. Under it will be several

departments, such as the accounting and finance department, marketing department,

administrative department, and human resource department, each of which will be in charge of

their respective responsibilities.

Compensation Plan for Employees

The compensation plan for VECOM employees is based on the Payroll Salary

Compensation and Benefits in the Philippines as given by the Labor Code of the Philippines and

other applicable legislation. VECOM employees are entitled to the following benefits:

 At least the minimum wage per region and/or sector Page

 Holiday wage and overtime pay for work during holidays or rest days

 Overtime pay when working in excess of 8 hours

 Service Incentive Leave: 5 days of vacation per year of service

 Parental leaves (Maternity, Paternity and Solo parent leaves)

 Other Leaves

 13th month

 Separation pay

Research and Development

Investing in product research & development will allow Vecom to continually enhance

the product, which will help the product stand out from the competition and flourish by

producing new versions, improving corporate profit, and using cost-effective manufacturing

techniques. The marketing department compiled a comprehensive database of information and

made it accessible to the technological research and development department for use across the
relevant market. To respond to discoveries made by the research and development department

and keep the corporation abreast of current market demands, the marketing department is also

accessible to the department. Consumer needs change quickly, and the research and development

department must stay abreast of these shifts to respond appropriately.

Finance

Finance is sometimes described as merely the management of money or the

administration of funds generated by a firm. It is the accountant's responsibility to prepare the

yearly report on the company's financial statements. Vecom's finance department is required to

adhere to the state's financial requirements.

Public Relations

The importance of public relations in the firm cannot be overstated. To raise awareness

and preserve or improve a company's image and the goods and services it offers, one of the

Vecom Company's methods is to cooperate with well-known beverage companies, shopping

malls, or even government agencies. Since practically all Filipinos are continuously gazing at

their devices and exposed to numerous social media platforms, Vecom will leverage digital

marketing, such as social media, and collaborate with business partners to enhance the

company's public perception. As a consequence of this approach, the market will be more

familiar with Innovend. Through Vecom's social media pages, customers will learn more about

the product and submit comments on Innovend, among other things. Social media platforms are a

low-cost method of staying in touch with present and prospective clients and communicating

with them personally regularly. The placement of a brand's product or service within its industry

and the dissemination of the company's values and purpose are all aided by the use of these

platforms.
Outsource Manufacturing

In terms of manufacturing, the firm will outsource its manufacturer, but it will ensure that

it obtains high-quality raw materials in the process. To secure high-quality items, the corporation

will outsource competent producers.

IX. CHONOLOGICAL SCHEDULE OF ACTIVITIES

Gantt Chart of Activities

2021 2022
Activities 12 1 2 3 4 5 6 7 8 9 10 11 12
Product
Conceptualization &
Identification
Preparation of
product
development plan
Forecasting Sales

Product Launch
Planning
Launching

Start of Product
Operation

Project Evaluation