ASSIGNMENT-02

Name Registration No. Learning Center Learning Center Code Course Subject Semister Module No. Date of submission Marks awarded

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SAMPATH RAJ 521101999 Manipal 952 MBA Supply Chain Managemant Third 20-12-2012

Directorate of Distance Education Sikkim Manipal University II Floor, Syndicate House Manipal 576 104

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----------------------------Signature of Evaluator

Master Business Administration - MBA Semester 3 Operation Management Specialization OM 0012 Supply Chain Management (4 credits) (Book ID : B1234) ASSIGNMENT- Set 2

1.a. List the ten steps of assessment of supply chain management Ans: Conducting an assessment involves the following ten Steps. 1. Gain commitment for assessment 2. Select the process to access 3. Choose the participants for the assessment 4. Schedule the assessment 5. Acquaint participants with the frame work and the supply chain management process. 6. Complete the assessment toll individually 7. Summarize response to use for discussion in the consensus-building meeting 8. Hold the consensus-building meeting 9. Prepare a summary of scores, importance, justifications and potential action items. 10. Develop a plan for action. 2.Explain the traditional objectives of SCM with diagram. Ans: The major objective of Supply chain management is customer satisfaction and to achieve this all roadblocks are eliminated in-between ultimate customer and the raw material supplier. The traditional objectives of Supply Chain Management are To minimize total supply chain cost to meet fixed and given demand. To maximize the overall value generated. To maximize net revenue and gross revenues minus total cost. To comprise the right products in the right quantities at the right place at the right moment at minimal cost. The right products In the right quantities At the right moment At minimal cost

Flexibility

Delivery reliability

Delivery time/ lead time

Inventory level

3. Evaluate E-business impact on supply chain? Ans: The emergence of e-business has stunned the young generation of supply chain management. While the information flow has always been a key aspect of supply chain management, the rapid growth of web-based information transfer between companies, their

suppliers and their customers has increased the importance of information systems in creating effectively supply chains. Indeed the internet which is a major e-business component has emerged as a most cost-effective means of driving supply chain integration We define e-business as a commitment between the internet and supply chain integration. This commitment is transforming many processes within the supply chain form procurement to customer management and product design. In this section we explore how impact of e-business is changing supply chains and examine the rapidly evolving research in this area. The various forms of e-business applications are divided into three categories. They are: e-Commerce e-Procurement e-Collaboration 4. Summarize the role of marketing in supply chain management? Ans: Role of Marketing in Supply Chain Management: Now we are aware of the importance and impact of market concepts and market orientations in supply chain management. In this section, we will study the role of marketing in supply chain management. Role of marketing in supply chain management can be classified in to following points: The Objective of marketing is generating exchanges, and the output of it is customer satisfaction. The marketing concept consists of the three pillars. They are: customer focus, co-ordinating marketing and profitability. The marketing concept is a business philosophy guiding a firm toward customer satisfaction at a profit. A market orientation is the implementation of those beliefs, forcing the firm to generate, disseminate and respond to market information. The marketing concept as a business belief, not only provides the philosophical foundation of a market orientation but also plays an important role in the management of a firm, interfunctional relationships, and the implementation of supply chain management. A market orientation also affects the management of a firm, inter-firm a relationship, ad supply chain. That is a market orientation directs a firm to focus on market information generation, dissemination, and responsiveness to satisfy the customers, co-ordinate its marketing efforts, redefine the responsibilities of each function, restructure its organizational systems, and achieve superior business performance. A market orientation is achieved both inside and outside a firm to recognize and respond to customers needs and to obtain experiences, products, skills, technologies, and knowledge from outside the firm that is not available to other competitors. A market orientation promoter the implementation of supply chain management. Relationships marketing aims at establishing, maintaining, and enhancing either dyadic relationships or multiple relationships in a supply chain to create better customer value. Relationships marketing helps achieve such objectives of supply chain management as efficiency (I.e cost reduction) and effectiveness (I.e customer service) through increased cooperation in close long-term inter-firm relationships among the Supply Chain partners. Supply chain management achieves differential advantages for the supply chain and its partners by reducing costs and investments, and by improving customer service with help of market concept, market orientation and relationship marketing. 5. Explain the need and importance of reverse supply chain management? Ans: In todays exceedingly competitive business environment, Reverse supply chain management has assumed much importance in the supply chain management. The success of

any business depends to a large extent not only on how efficiently a business managers its supply chain but also to a greater extent on how it manages its reverse supply chain or reverse logistics. Earlier organizations use to spend much of its time, money and efforts on timely and accurate supply of their products to their forward supply chain, paying no or less attention to their backward or reverse supply chains. However organizations today can no longer ignore its reverse chain activities due to the cut through competition prevailing in the market. 6.a. List the guidelines for implementing GSCF framework.? Ans: All organizations are present in one or more supply chains, but only few managers can truly understand the core business relationships that take place with their important customers and suppliers. There fore most of the managers have a split approach to supply chain management. In order to develop the capabilities for implementing the GSCF framework , the managers must have a clear understanding of the present state of the organization with respect to the supply chain management processes. They must also decide the best way to lead the organization with the implementation of the frame work . The managers need the skill and tools that can support both the assessment of the processes and change management. The self assessment can act as an important tool for managers, which can be used during the implementations of the GSCF framework. Self assessment can help to attain results by completing an organization activities in a systematic and regular way , when compared to a model of business excellence. The self assessment allows the management to identify the firms capabilities and also the areas for improvements. It answers questions like why is it necessary for the firms to assess their firms supply chain management activities before implementing the GSCF frame work. Self assessment are worth when the managers sense the performance problem, but lack an understanding of its severity or of its source. The self assessment of a firms supply chain management processes must serve as an information system for managers as they start to serve implementation of the GSCF framework. 6.b. Briefly explain the EDI Technology ? Ans : EDI is the electronic, computer to computer transfer of standard business document and information between organization . It involves organization to organization , computer to computer exchange of business data in a structured and machine process-able format. Its purpose is to eliminate duplicate data entry and to improve the speed and accuracy of information flow, by linking computer application between organizations. EDI specifically replaces traditional transmission of documents such as mail , telephone and fax. The basic components of an EDI system include a standard form (EDI standards ) , a transmission capability (EDI software) , and a mail service (EDI network )