NCRDs Sterling Institute of Management Studies

RM
assignment on

MAGZINE ARTICLE
Present by DEEPAK R GORAD

Methodology
PRIMARY RESEARCH
This study was conducted by international research firm, E &Y , a MARKET RESEARCH FIRM. Surveys were conducted online from March 8, 20101through March 10, 2012 using the field services of Authentic Response. 552 respondents in the INDIA ages 18-5 515 respondents in the INDIA ages 18-54 Margin of error is +3.3% in total and +4.3% for each country in 95 out of 100 cases

SECONDARY RESEARCH FOR PRE-TESTIENG

4,875 people in 22 countries of which 1,800 in Europe Ages 25 to 64 College-educated In top 25% of household income per age group in each country Report significant media consumption and engagement in business news and public policy U.S.: 500 Informed Publics (100 ages 25-34 and 400 ages 35-64)

TV and Internet the Most Dominant Entertainment Sources in the INDIA and US
100%
90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
TV/Television Internet/Web Radio Music/CDs Cinema/Theater Movies/Film DVD

INDIA

US

All other mentions less than 10% 57% 58%

30% 32% 17% 17% 17% 14% 14% 6%

28%

12%

11%

5%

Sources of Entertainment
Q: What sources of entertainment do you turn to most often? [OPEN END] Respondents ages 18-54 in the INDIA

Internet surges but TV most frequent source of entertainment

Sources of Entertainment US (ages 18-34)
Up 15%
59% 54% 42% 27% 29% 29% 20% 20% 19% 8% 9% 5% 9% 10%

2011

2010

Q: What sources of entertainment do you turn to most often? [OPEN END] Respondents ages 18-54 in the INDIA

PART-B
1. As business magazine they should provide background of research. 2. Provide historical background. 3. Specify segmented factors. 4. Socialize media. 5. Check Authenticity & reliability of research . 6. Provide references, bibliography, interview question.