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  • Connex-Company Profile: Swot Analysis

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    Licenta Lucrare Licenta
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    CONNEX is one of the largest mobile telecommunications companies in Romania, known for its powerful brand and market leadership in major cities. While CONNEX has strengths in brand image, promotion campaigns, and market share, weaknesses include a lack of social involvement, sponsorships focused only on arts and sports, smaller network coverage than competitors, and fewer memorable public relations events. Opportunities exist to redefine the brand image and target new customer segments, but threats include effective competition campaigns and negative perception from variable service packages.

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    Connex

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    CONNEX is one of the largest mobile telecommunications companies in Romania, known for its powerful brand and market leadership in major cities. While CONNEX has strengths in brand image, promotion campaigns, and market share, weaknesses include a lack of social involvement, sponsorships focused only on arts and sports, smaller network coverage than competitors, and fewer memorable public relations events. Opportunities exist to redefine the brand image and target new customer segments, but threats include effective competition campaigns and negative perception from variable service packages.

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    16 views2 pages

    Connex-Company Profile: Swot Analysis

    Uploaded by

    Licenta Lucrare Licenta
    CONNEX is one of the largest mobile telecommunications companies in Romania, known for its powerful brand and market leadership in major cities. While CONNEX has strengths in brand image, promotion campaigns, and market share, weaknesses include a lack of social involvement, sponsorships focused only on arts and sports, smaller network coverage than competitors, and fewer memorable public relations events. Opportunities exist to redefine the brand image and target new customer segments, but threats include effective competition campaigns and negative perception from variable service packages.

    Copyright:

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    Download as DOC, PDF, TXT or read online from Scribd
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    CONNEX-COMPANY PROFILE

    CONNEX is apreciated by the Romanian public as one of the most powerfull company in Romania CONNEX is a registered mark of MOBIFON SA. The company shares are held by the two main wold wide liders in mobile telecomunications:Telesystem Inter Wireless(TIW) and Vodafone Thru the diversity of the portofolio of products CONNEX tends to become a full suplier of servicies

    SWOT ANALYSIS

    STRENGHTS
    The company image is well define Promotion campaigns of products are well known They are markets leaders in major cities in Romania

    WEAKNESSES
    The social involement is not well define Sponsorships are made only in the artistic and sports domain The area of covering is less than that of the competition The lack of some memorable public relations events at national level

    OPPORTUNITIES THREATS
    The redimension of the CONNEX image with the adoptation of a new message The conception and implementation of some events dedicated to a public segment that has never been taken in consideration The unic market character of promotion in Romania created by a anticampaign The public relations campaigns of the competition are sometimes much more well received The variation of the sevicess packages can led to an unfavourable perception from the public(CONNEX risks to be asociated with the image of a company that is interested only in profit and in winning new clients)

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