MC LC

LI M U................................................................................................................................... 1
CHNG 1: GII THIU S LC V CNG TY GOOGLE..............................................2
1.1. Vi nt v cng ty Google......................................................................................................... 2
1.2. Lch s hnh thnh v pht trin............................................................................................. 2
1.3. Sn phm v dch v chnh...................................................................................................... 2
1.4. Tnh hnh kinh doanh............................................................................................................... 3
1.5. Tnh hnh nhn s..................................................................................................................... 4
1.6. nh gi chung v mt s thun li v kh khn tc ng n vn ha Google................ 4
1.6.1 Thun li................................................................................................................................... 4
1.6.2 Kh khn................................................................................................................................... 4
CHNG 2: PHN TCH THC TRNG VN HA DOANH NGHIP CA GOOGLE 5
2.1 Cp 1: Nhng qu trnh v cu trc hu hnh ca cng ty ............................................. 5
2.1.1 Kin trc v cch bi tr c o ca tr s Google................................................................. 5
2.1.2 C cu t chc.......................................................................................................................... 6
2.1.3 Sn phm c trng ca Google............................................................................................... 6
2.1.4 Biu tng (Logo) Khu hiu (Slogan)................................................................................. 7
2.1.5 Mi trng lm vic v ch i ng dnh cho nhn vin.................................................... 7
2.1.6 L nghi, l hi........................................................................................................................... 8
2.1.7 Vn ha tuyn dng.................................................................................................................. 9
2.2 Cp 2: Nhng gi tr c chp nhn................................................................................ 9
2.2.1 Tiu ch v vn ha ca cng ty................................................................................................ 9
2.2.2 S mnh.................................................................................................................................. 10
2.2.3 Chin lc kinh doanh............................................................................................................ 10
2.2.4 Mc tiu.................................................................................................................................. 10
2.2.5 Trit l kinh doanh.................................................................................................................. 11
2.2.6 Nguyn tc t chc cng ty.................................................................................................... 11
2.3 Cp 3: Nhng quan nim chung....................................................................................... 11
2.1.1 H thng cc chun mc......................................................................................................... 11
2.1.1 Nim tin.................................................................................................................................. 12
2.1.1 L tng.................................................................................................................................. 12
CHNG 3: GII PHP NNG CAO, HON THIN VN HA CA GOOGLE.......... 13
3.1 nh gi im mnh v im yu trong vn ha ca Google.............................................. 13
3.1.1 im mnh.............................................................................................................................. 13
3.1.2 im yu................................................................................................................................. 13
3.2 Phng hng xy dng vn ha Google trong thi gian ti............................................. 14
3.3 xut mt s gii php hon thin v nng cao vn ha doanh nghip ca Google...... 15
KT LUN.........................................................................................................................................
TI LIU THAM KHO..................................................................................................................