TABLE OF CONTENTS

Chapter 1 introduction
1.1 General Overview of Indian Telecom Industry ..................................
1.1.1 Indian Telecom Sector ..................................................................
1.1.2 Market Size, Players and Trends:- ................................................
1. INTRODUCTION ....................................................................................
1.1 General Overview of Indian Telecom Industry ..................................
1.1.1 Indian Telecom Sector ..................................................................
1.1.2 Market Size, Players and Trends:- ................................................
1.2 Purpose of Study .................................................................................
1.3 Scope of study .....................................................................................
1.4 Objectives of the Study .......................................................................
2.litreture review...........................................................................................
2.1 Vision ..................................................................................................
2.2 RELIANCE Anil Dhirubhai Ambani Group ...................................
2.3 Structure ..............................................................................................
2.5 Reliance Brand Colours ......................................................................
2.6 Chairmans Profile ..............................................................................
2.7 About GSM .........................................................................................
2.7.1 Reliance GSM ...............................................................................
2.8 Promotion ............................................................................................
2.8.1 Advertising ....................................................................................
2.8.2 Personal Selling.............................................................................

2.8.3 Publicity ........................................................................................

2.8.4 Public Relation ..............................................................................
2.8.5 Sales Promotion ............................................................................
2.9 What is Sales Promotion ? ..................................................................
2.9.1 Sales Promotion Strategies ...........................................................
2.9.2 Sales Promotion Techniques
2.9.3 Types of Sales Promotion .............................................................
2.9.4 Trends in Sales Promotion ............................................................
2.9.5 Sales Promotion Tool Adopted by R.Comm. for GSM ................
2.9.6 SWOT Analysis of Reliances GSM

Chapter 2 Research methodology

1.2 Purpose of Study .................................................................................
1.3 Scope of study .....................................................................................
1.4 Objectives of the Study
3.7 Limitations of the Research ................................................................
Chapter 3 llitreture review

Chapter 4 data collection

3.1 Design of the Study ................................................................................
3.2 Data Collection Source
Chapter 5 finding & conclusion
Bibliography
Annexure