Savory Snacks in India October 2019: Marketline Industry Profile

MarketLine Industry Profile
Savory Snacks in India

October 2019
Reference Code: 0102-0199
Publication Date: October 2019
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT
AND IS NOT TO BE PHOTOCOPIED
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Industry Profiles
1. Executive Summary
1.1. Market value

The Indian savory snacks market grew by 19.9% in 2018 to reach a value of $7,354 million.
1.2. Market value forecast

In 2023, the Indian savory snacks market is forecast to have a value of $16,236.4 million, an increase of 120.8% since
2018.
1.3. Market volume

The Indian savory snacks market grew by 14.1% in 2018 to reach a volume of 1,751.3 million units.
1.4. Market volume forecast

In 2023, the Indian savory snacks market is forecast to have a volume of 3,099.1 million units, an increase of 77% since
2018.
1.5. Category segmentation

Ethnic/traditional snacks is the largest segment of the savory snacks market in India, accounting for 57.6% of the
market's total value.
1.6. Geography segmentation

India accounts for 14% of the Asia-Pacific savory snacks market value.
1.7. Market share

Pepsico is the leading player in the Indian savory snacks market, generating a 9.9% share of the market's value.
1.8. Market rivalry

Industry Profiles
High operating and exit costs drive up rivalry in this market, although the larger players also tend to be fairly well
diversified, alleviating this pressure somewhat. Moreover, strong growth of the Indian savory snacks market during
the review period decreased rivalry to an extent.
1.9. Competitive Landscape

The Indian savory snacks market has experienced strong value growth and volume growth in recent years. PepsiCo is
the leading player in the sector in value terms and also gained maximum value share during 2014-2018. Furthermore,
Haldirams and Bikaji Foods International Ltd. also have strong presence in the country, accounting for second and
third largest value shares respectively, in 2018.

Industry Profiles
TABLE OF CONTENTS
1. Executive Summary 2
1.1. Market value ................................................................................................................................. 2
1.2. Market value forecast ...................................................................................................................2
1.3. Market volume .............................................................................................................................. 2
1.4. Market volume forecast ................................................................................................................2
1.5. Category segmentation ................................................................................................................2
1.6. Geography segmentation .............................................................................................................2
1.7. Market share ................................................................................................................................ 2
1.8. Market rivalry ................................................................................................................................ 2
1.9. Competitive Landscape ................................................................................................................3
2. Market Overview 8
2.1. Market definition ........................................................................................................................... 8
2.2. Market analysis ............................................................................................................................ 8
3. Market Data 9
3.1. Market value ................................................................................................................................. 9
3.2. Market volume ............................................................................................................................ 10
4. Market Segmentation 11
4.1. Category segmentation ..............................................................................................................11
4.2. Geography segmentation ...........................................................................................................12
4.3. Market distribution ......................................................................................................................13
5. Market Outlook 14
5.1. Market value forecast .................................................................................................................14
5.2. Market volume forecast ..............................................................................................................15
6. Five Forces Analysis 16
6.1. Summary .................................................................................................................................... 16
6.2. Buyer power ............................................................................................................................... 17

Industry Profiles
6.3. Supplier power ........................................................................................................................... 18
6.4. Degree of rivalry ......................................................................................................................... 19
7. Competitive Landscape 20
7.1. Market share .............................................................................................................................. 20
7.2. Who are the leading players in the Indian savory snacks market? ............................................21
7.3. Which companies have been most successful in increasing their market shares between 2014 and
2018? 21
7.4. Which companies’ market shares have suffered over the same period? ...................................21
7.5. What are the most popular brands in the market? .....................................................................21
8. Company Profiles 22
8.1. PepsiCo India Holdings Pvt Ltd ..................................................................................................22
9. Macroeconomic Indicators 24
9.1. Country data ............................................................................................................................... 24
Appendix 26
Methodology............................................................................................................................................ 26
9.2. Related MarketLine research .....................................................................................................26
About MarketLine .................................................................................................................................... 27

Industry Profiles
LIST OF TABLES
Table 1: India savory snacks market value: $ million, 2014–18 9
Table 2: India savory snacks market volume: million units, 2014–18 10
Table 3: India savory snacks market category segmentation: $ million, 2018 11
Table 4: India savory snacks market geography segmentation: $ million, 2018 12
Table 5: India savory snacks market distribution: % share, by value, 2018 13
Table 6: India savory snacks market value forecast: $ million, 2018–23 14
Table 7: India savory snacks market volume forecast: million units, 2018–23 15
Table 8: India savory snacks market share: % share, by value, 2018 20
Table 9: PepsiCo India Holdings Pvt Ltd: key facts 22
Table 10: PepsiCo India Holdings Pvt Ltd: Key Employees 23
Table 11: India size of population (million), 2014–18 24
Table 12: India gdp (constant 2005 prices, $ billion), 2014–18 24
Table 13: India gdp (current prices, $ billion), 2014–18 24
Table 14: India inflation, 2014–18 24
Table 15: India consumer price index (absolute), 2014–18 25
Table 16: India exchange rate, 2014–18 25

Industry Profiles
LIST OF FIGURES
Figure 1: India savory snacks market value: $ million, 2014–18 9
Figure 2: India savory snacks market volume: million units, 2014–18 10
Figure 3: India savory snacks market category segmentation: % share, by value, 2018 11
Figure 4: India savory snacks market geography segmentation: % share, by value, 2018 12
Figure 5: India savory snacks market distribution: % share, by value, 2018 13
Figure 6: India savory snacks market value forecast: $ million, 2018–23 14
Figure 7: India savory snacks market volume forecast: million units, 2018–23 15
Figure 8: Forces driving competition in the savory snacks market in India, 2018 16
Figure 9: Drivers of buyer power in the savory snacks market in India, 2018 17
Figure 10: Drivers of supplier power in the savory snacks market in India, 2018 18
Figure 11: Drivers of degree of rivalry in the savory snacks market in India, 2018 19
Figure 12: India savory snacks market share: % share, by value, 2018 20

Industry Profiles
2. Market Overview
2.1. Market definition

The savory snacks market consists of the retail sale of ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn,
potato chips, processed snacks and pretzels products. The market is valued according to retail selling price (RSP) and
includes any applicable taxes. All currency conversions have been made using constant annual average 2018 exchange
rates.
For the purposes of this report, the global market consists of North America, South America, Europe, Asia-Pacific,
Middle East, Ghana, Morocco, Nigeria, and South Africa.
North America consists of Canada, Mexico, and the United States.
South America consists of Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Panama, Peru,
Puerto Rico, and Uruguay.
Europe consists of Austria, Belgium, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Finland, France,
Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania,
Russia, Slovak Republic, Spain, Sweden, Switzerland, Turkey, Ukraine, and the United Kingdom.
Asia-Pacific consists of Australia, China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Myanmar, New
Zealand, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Turkmenistan, and Vietnam.
Middle East comprises Bahrain, Egypt, Iran, Israel, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates.
2.2. Market analysis

The Indian savory snacks market registered strong growth during the review period (2014-2018). The growth of the
market is expected to decelerate over the forecast period (2018-2023).
Snacking habit among Indian consumers is increasing as they like to indulge in to snacks to beat stress or treat
themselves. This trend coupled with large population base and rising disposable income are key growth drivers of the
Indian savory snacks market . Local manufacturers such as Haldiram’s Group and Balaji Foods are expanding their
reach in rural markets by offering small packaged snacks and offering traditional taste, which supported their
substantial growth. It is expected that the continuous launch of new products by manufacturers while maintaining
stable price will also contribute to the growth of the market over the forecast period.
The Indian savory snacks market had total revenues of $7,354.0m in 2018, representing a compound annual growth
rate (CAGR) of 23.3% between 2014 and 2018. In comparison, the South Korean and Chinese markets grew with
CAGRs of 2.1% and 8.6% respectively, over the same period, to reach respective values of $997.4m and $28,380.8m in
2018.
Market consumption volume increased with a CAGR of 17.9% between 2014-2018, to reach a total of 1,751.3 million
units in 2018. The market's volume is expected to rise to 3,099.1 million units by the end of 2023, representing a
CAGR of 12.1% for the 2018-2023 period.
The Ethnic/traditional snacks segment was the market's most lucrative in 2018, with total revenues of $4,237.9m,
equivalent to 57.6% of the market's overall value. The Potato chips segment contributed revenues of $1,624.5m in
2018, equating to 22.1% of the market's aggregate value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 17.2% for the five-year period
2018 - 2023, which is expected to drive the market to a value of $16,236.4m by the end of 2023. Comparatively, the
South Korean and Chinese markets will grow with CAGRs of 2.5% and 6.6% respectively, over the same period, to
reach respective values of $1,130.9m and $39,120.5m in 2023.

Industry Profiles
3. Market Data
3.1. Market value

The Indian savory snacks market grew by 19.9% in 2018 to reach a value of $7,354 million.
The compound annual growth rate of the market in the period 2014–18 was 23.3%.
Table 1: India savory snacks market value: $ million, 2014–18
Year $ million Rs. million € million % Growth

2014 3,177.8 217,391.4 2,694.1
2015 4,106.7 280,936.7 3,481.6 29.2%
2016 5,165.8 353,388.7 4,379.5 25.8%
2017 6,131.8 419,468.2 5,198.4 18.7%
2018 7,354.0 503,078.4 6,234.6 19.9%
CAGR: 2014–18 23.3%
SOURCE: MARKETLINE MARKETLINE
Figure 1: India savory snacks market value: $ million, 2014–18

Industry Profiles
3.2. Market volume

The Indian savory snacks market grew by 14.1% in 2018 to reach a volume of 1,751.3 million units.
The compound annual growth rate of the market in the period 2014–18 was 17.9%.
Table 2: India savory snacks market volume: million units, 2014–18
Year million units % Growth

2014 907.6
2015 1,110.6 22.4%
2016 1,327.9 19.6%
2017 1,534.7 15.6%
2018 1,751.3 14.1%
CAGR: 2014–18 17.9%
Figure 2: India savory snacks market volume: million units, 2014–18

Industry Profiles
4. Market Segmentation
4.1. Category segmentation

Ethnic/traditional snacks is the largest segment of the savory snacks market in India, accounting for 57.6% of the
market's total value.
The Potato chips segment accounts for a further 22.1% of the market.
Table 3: India savory snacks market category segmentation: $ million, 2018
Category 2018 %
Ethnic/traditional Snacks 4,237.9 57.6%
Potato Chips 1,624.5 22.1%
Processed Snacks 962.8 13.1%
Nuts And Seeds 423.4 5.8%
Popcorn 105.3 1.4%
Total 7,353.9 100%
Figure 3: India savory snacks market category segmentation: % share, by value, 2018

Industry Profiles
4.2. Geography segmentation

India accounts for 14% of the Asia-Pacific savory snacks market value.
China accounts for a further 54% of the Asia-Pacific market.
Table 4: India savory snacks market geography segmentation: $ million, 2018
Geography 2018 %
China 28,380.8 54.0
Japan 8,930.4 17.0
India 7,354.0 14.0
South Korea 997.4 1.9
Singapore 108.4 0.2
Rest Of Asia-pacific 6,829.8 13.0
Total 52,600.8 100.1%
Figure 4: India savory snacks market geography segmentation: % share, by value, 2018

Industry Profiles
4.3. Market distribution

Convenience Stores form the leading distribution channel in the Indian savory snacks market, accounting for a 58.8%
share of the total market's value.
Hypermarkets & Supermarkets accounts for a further 21.1% of the market.
Table 5: India savory snacks market distribution: % share, by value, 2018
Channel % Share
Convenience Stores 58.8%
Hypermarkets & Supermarkets 21.1%
Food & Drinks Specialists 13.7%
Variety & General Merchandise Retailers 0.8%
Other 5.6%
Total 100%
Figure 5: India savory snacks market distribution: % share, by value, 2018

Industry Profiles
5. Market Outlook
5.1. Market value forecast

In 2023, the Indian savory snacks market is forecast to have a value of $16,236.4 million, an increase of 120.8% since
2018.
The compound annual growth rate of the market in the period 2018–23 is predicted to be 17.2%.
Table 6: India savory snacks market value forecast: $ million, 2018–23
Year $ million Rs. million € million % Growth

2018 7,354.0 503,078.4 6,234.6 19.9%
2019 8,882.6 607,647.9 7,530.5 20.8%
2020 10,488.4 717,497.5 8,891.8 18.1%
2021 12,258.4 838,587.2 10,392.5 16.9%
2022 14,159.4 968,631.3 12,004.1 15.5%
2023 16,236.4 1,110,716.9 13,764.9 14.7%
CAGR: 2018–23 17.2%
Figure 6: India savory snacks market value forecast: $ million, 2018–23

Industry Profiles
5.2. Market volume forecast

In 2023, the Indian savory snacks market is forecast to have a volume of 3,099.1 million units, an increase of 77% since
2018.
The compound annual growth rate of the market in the period 2018–23 is predicted to be 12.1%.
Table 7: India savory snacks market volume forecast: million units, 2018–23
Year million units % Growth

2018 1,751.3 14.1%
2019 2,015.7 15.1%
2020 2,268.6 12.5%
2021 2,540.8 12.0%
2022 2,817.5 10.9%
2023 3,099.1 10.0%
CAGR: 2018–23 12.1%
Figure 7: India savory snacks market volume forecast: million units, 2018–23

Industry Profiles
6. Five Forces Analysis

The savory snacks market will be analyzed taking savory snack producers as players. The key buyers will be taken as
retailers including supermarkets, hypermarkets, and other smaller retailers, and manufacturers of ingredients and
packaging as the key suppliers.
6.1. Summary
Figure 8: Forces driving competition in the savory snacks market in India, 2018
High operating and exit costs drive up rivalry in this market, although the larger players also tend to be fairly well
diversified, alleviating this pressure somewhat. Moreover, strong growth of the Indian savory snacks market during
the review period decreased rivalry to an extent.
Suppliers in the savory snacks market range from agricultural producers to machinery manufacturers, and vary in size
accordingly. Market players can integrate backwards, but farmers also integrate forwards relatively frequently,
nullifying the resultant downward pressure on supplier power.
For new entrants, the existence of large, well-established incumbents presents a significant barrier to entry, although
it is increasingly possible to enter the market on a smaller scale with a more 'artisan' product. The primary reasons for
consumers to choose a snack are enjoyment, indulgence, and convenience. Recent innovation in sweets and snacks
has focused on creating permissible indulgence. Producers are aiming to differentiate by using natural, healthy and
sustainably sourced ingredients.
Products in this market face a strong threat of substitution by other snack foods, confectionery and beverages, largely
because switching costs for buyers tend to be low, and retailers are heavily influenced by end consumer demand.
Despite the significant size of the retailers, buyer power is however limited, as strong branding influences consumer
purchase decisions and retailers must follow consumer demand while stocking their shelves.

Industry Profiles
6.2. Buyer power

Figure 9: Drivers of buyer power in the savory snacks market in India, 2018
In contrast to many countries, the major buyers in the Indian savory snacks market are not supermarket chains, but
convenience stores, which account for 58.8% of the total distribution in 2018. This creates a more fragmented
marketplace, wherein a large number of small buyers wield scant financial muscle, and can marshal only limited
bargaining power when it comes to negotiating with market players. Losing a buyer of this sort is likely to have little
impact on a market player's revenues. All of this undermines buyer power.
Hypermarkets and supermarkets still constitute a significant distribution channel, with 21.1% of the total savory
snacks market value in 2018. Chains such as these usually occupy a fairly strong bargaining position due to their large
financial reserves and broad distribution networks. By comparison to independent retailers, losing the custom of a
supermarket chain can have a very significant impact on the fate of a market player. This increases buyer power.
Furthermore, savory snack products usually constitute just one of a wide range of items sold by most food retailers.
This reduces the importance of this product to buyers, increasing buyer power.
On the other hand, end consumers are highly influenced by branding in this market, and retailers are compelled to
stock the brands most popular with their customers. Strong branding therefore weakens buyer power in this market.
Overall, buyer power is assessed to be moderate.

Industry Profiles
6.3. Supplier power

Figure 10: Drivers of supplier power in the savory snacks market in India, 2018
Suppliers in the savory snacks market include agricultural commodity traders, agricultural producers, and
manufacturers of ingredients, packaging, and factory automation equipment.
Market players generally buy perishable raw materials, such as potatoes, direct from the growers, which are often
relatively small businesses that rely on market players for a large proportion of their revenues. This results in weaker
supplier power. However, vegetable oils and grains such as maize are more commonly provided by commodity traders
and these are often large multinationals and wield substantial negotiating power, resulting in a corresponding
increase in supplier power.
While market players rarely integrate backwards into farming, some have already become active in commodity
trading; a trend that weakens supplier power. Similarly, many market players manufacture ingredients, such as
flavorings. Conversely, some farmers integrate forward, particularly with artisanal products.
While consumer preferences must be catered for, players can mitigate the impact of changing raw material prices by
diversifying their product mix - for example, producing both potato chips and corn chips.
Leading players must maintain product quality if they are to maintain their brand equity in the long term. Moreover,
their need to source raw materials of appropriate quality, tend to strengthen those suppliers who are able to provide
the necessary products. However, lack of differentiation in commodity inputs weakens supplier power.
Overall, supplier power is assessed to be moderate.

Industry Profiles
6.4. Degree of rivalry

Figure 11: Drivers of degree of rivalry in the savory snacks market in India, 2018
Leading competitors in this market generally tend to be large, often multi-national and diversified corporations. The
top four leading companies, PepsiCo, Haldirams, Bikaji Foods International Ltd. and Balaji Foods, constituted 29.2% of
market value in 2018. Notably, PepsiCo and Haldirams together managed to secure 37.4% of the total market value in
2018. These large companies dominate, but the market remains relatively fragmented.
Artisanal companies do exist and often operate in a market niche, offering products such as hand-cooked root
vegetable chips, although it should be noted these companies are often subject to acquisition by their larger
competitors, if they successfully establish themselves. This environment tends to foster an increased sense of rivalry.
Moreover, market players' similarity, the relative ease with which they can increase output, high operating and exit
costs due to the specialized nature of manufacturing equipment, and low switching costs for buyers, all exacerbate
rivalry further.
On the other hand, rivalry is toughened by the diversified nature of the larger businesses in the savory snacks market.
These companies are often deal in substitutes such as confectionery, and operate in a number of different
geographies. For example, PepsiCo sells a variety of food and beverage products and sells its products all around the
world. It should be noted that the benefits of this diversification are not often shared by the market's smaller players.
Very strong market growth during the review period tends to ease the competition to some extent. Overall, rivalry in
this market is assessed as moderate.

Industry Profiles
7. Competitive Landscape
The Indian savory snacks market has experienced strong value growth and volume growth in recent years. PepsiCo is
the leading player in the sector in value terms and also gained maximum value share during 2014-2018. Furthermore,
Haldirams and Bikaji Foods International Ltd. also have strong presence in the country, accounting for second and
third largest value shares respectively, in 2018.
7.1. Market share
Table 8: India savory snacks market share: % share, by value, 2018
Company % Share
Pepsico 9.9%
Haldirams 9.8%
Bikaji Foods International Ltd. 5.3%
Balaji Foods 4.2%
Other 70.8%
Total 100%
Figure 12: India savory snacks market share: % share, by value, 2018

Industry Profiles
7.2. Who are the leading players in the Indian savory snacks
market?
US based multinational PepsiCo is the leading player in the Indian savory snacks market, accounting for 9.9% of the
market value in 2018 and is expected to retain its lead position in the coming years. The company has a strong
foothold in processed snacks and potato chips segments, accounting for 29.7% and 23% value shares, respectively, in
2018.
India based multinational Haldirams is the second leading player in the Indian savory snacks market, accounting for
9.8% of the market value in 2018. The company has a strong foothold in the ethnic/traditional snacks and nuts and
seeds segments, accounting for 14.2% and 14% value shares, respectively, in 2018.
India based Bikaji Foods International Ltd. is the third leading player in the Indian savory snacks market, accounting for
5.3% of the market value in 2018. The company has a strong foothold in the ethnic/traditional snacks segment,
accounting for 9.2% value share, in 2018.
7.3. Which companies have been most successful in increasing

their market shares between 2014 and 2018?
In the Indian savory snacks market, PepsiCo gained largest market share with a 0.3 percentage points increase in value
terms over the last four years, increasing from 9.6% in 2014 to 9.9% in 2018. Over the same period, value market
share of Haldirams increased with a 0.2 percentage points, growing from 9.6% in 2014 to 9.8% in 2018, while Balaji
Foods witnessed increase of 0.2 percentage points to its value share, up from 4% in 2014 to 4.2% in 2018.
7.4. Which companies’ market shares have suffered over the same
period?
In the Indian savory snacks market, ConAgra Brands Inc witnessed loss of value share in the last four years, falling 0.02
percentage points, down from 0.31% in 2014 to 0.29% in 2018. Jay Chikki & Snacks Pvt. Ltd also witnessed loss of
value market share by 0.01 percentage points, down from 0.37% in 2014 to 0.36% in 2018.
7.5. What are the most popular brands in the market?

Industry Profiles
8. Company Profiles
8.1. PepsiCo India Holdings Pvt Ltd
8.1.1. Company Overview
PepsiCo India Holdings Pvt Ltd (PepsiCo) a subsidiary of PepsiCo Inc, is a manufacturer and distributor of food
products and non-alcoholic beverages. The company’s products comprise carbonates, canned fruit juices, juice, sports
drinks, fruit powders, and nectars. It provides salty snacks, bottled water, breakfast cereal, oats, potato chips and
roasted snacks. PepsiCo markets its food products under Lehar Namkeen, Kurkure, Quaker Oats, Lay’s, Uncle Chips,
and Aliva brands. The company markets its beverages under Pepsi-Cola, Gatorade, 7Up, Mountain Dew, Slice,
Tropicana, Nimbooz, Mirinda, and Aquafina brands. It retails products in different parts of India and exports to
different parts of the world. PepsiCo is headquartered in Gurgaon, Haryana, India.
8.1.2. Key Facts
Table 9: PepsiCo India Holdings Pvt Ltd: key facts
Level 3-6Pioneer Square, Sector 62, Near Golf Course Extension Road, Gurgaon,
Head office:
Haryana, India
Website: www.pepsicoindia.co.in
Financial year-end: April
SOURCE: COMPANY WEBSITE MARKETLINE

Industry Profiles
Table 10: PepsiCo India Holdings Pvt Ltd: Key Employees
Name Job Title Board

Niteen Suryakant Pradhan Director Non Executive Board
Sudipto Mozumdar Director Non Executive Board
Vinod Kaushal General Counsel Senior Management
Viraj Chouhan Chief Communications Officer Senior Management
SOURCE: COMPANY FILINGS MARKETLINE

Industry Profiles
9. Macroeconomic Indicators
9.1. Country data
Table 11: India size of population (million), 2014–18
Year Population (million) % Growth

2014 1,238.9 1.3%
2015 1,254.0 1.2%
2016 1,269.0 1.2%
2017 1,283.6 1.2%
2018 1,298.0 1.1%
Table 12: India gdp (constant 2005 prices, $ billion), 2014–18
Year Constant 2005 Prices, $ billion % Growth

2014 1,595.4 7.4%
2015 1,716.1 7.6%
2016 1,847.6 7.7%
2017 1,990.6 7.7%
2018 2,146.3 7.8%
Table 13: India gdp (current prices, $ billion), 2014–18
Year Current Prices, $ billion % Growth

2014 2,045.6 9.0%
2015 2,337.2 14.3%
2016 2,671.5 14.3%
2017 3,035.3 13.6%
2018 3,453.7 13.8%
Table 14: India inflation, 2014–18

Industry Profiles
Year Inflation Rate (%)

2014 7.7%
2015 7.2%
2016 6.7%
2017 6.4%
2018 6.3%
Table 15: India consumer price index (absolute), 2014–18
Year Consumer Price Index (2005 = 100)

2014 215.6
2015 231.0
2016 246.5
2017 262.2
2018 278.7
Table 16: India exchange rate, 2014–18
Year Exchange rate ($/Rs.) Exchange rate (€/Rs.)

2014 60.9620 80.8938
2015 64.1233 71.1453
2016 67.1794 74.3472
2017 65.0484 73.5945
2018 68.4090 80.6918

Industry Profiles
Appendix
Methodology
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-
checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases
provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market
overview
Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of
each definition are carefully reviewed at the start of the research process to ensure they match the requirements of
both the market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and
trends
MarketLine aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data
to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which
can then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date
9.2. Related MarketLine research
9.2.1. Industry Profile
Savory Snacks in Asia-Pacific

Global Savory Snacks
Savory Snacks in the United States

Industry Profiles
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Savory Snacks in India October 2019: Marketline Industry Profile

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MarketLine Industry Profile

Savory Snacks in India

Reference Code: 0102-0199

Publication Date: October 2019

© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1

1.1. Market value

1.2. Market value forecast

1.3. Market volume

1.4. Market volume forecast

1.5. Category segmentation

1.6. Geography segmentation

1.7. Market share

1.8. Market rivalry

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1.9. Competitive Landscape

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1.1. Market value ................................................................................................................................. 2

1.2. Market value forecast ...................................................................................................................2

1.3. Market volume .............................................................................................................................. 2

1.4. Market volume forecast ................................................................................................................2

1.5. Category segmentation ................................................................................................................2

1.6. Geography segmentation .............................................................................................................2

1.7. Market share ................................................................................................................................ 2

1.8. Market rivalry ................................................................................................................................ 2

1.9. Competitive Landscape ................................................................................................................3

2.1. Market definition ........................................................................................................................... 8

2.2. Market analysis ............................................................................................................................ 8

3.1. Market value ................................................................................................................................. 9

3.2. Market volume ............................................................................................................................ 10

4.1. Category segmentation ..............................................................................................................11

4.2. Geography segmentation ...........................................................................................................12

4.3. Market distribution ......................................................................................................................13

5.1. Market value forecast .................................................................................................................14

5.2. Market volume forecast ..............................................................................................................15

6. Five Forces Analysis 16

6.1. Summary .................................................................................................................................... 16

6.2. Buyer power ............................................................................................................................... 17

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6.3. Supplier power ........................................................................................................................... 18

6.4. Degree of rivalry ......................................................................................................................... 19

7.1. Market share .............................................................................................................................. 20

8.1. PepsiCo India Holdings Pvt Ltd ..................................................................................................22

9.1. Country data ............................................................................................................................... 24

9.2. Related MarketLine research .....................................................................................................26

About MarketLine .................................................................................................................................... 27

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Table 2: India savory snacks market volume: million units, 2014–18 10

Table 3: India savory snacks market category segmentation: $ million, 2018 11

Table 4: India savory snacks market geography segmentation: $ million, 2018 12

Table 5: India savory snacks market distribution: % share, by value, 2018 13

Table 6: India savory snacks market value forecast: $ million, 2018–23 14

Table 8: India savory snacks market share: % share, by value, 2018 20

Table 9: PepsiCo India Holdings Pvt Ltd: key facts 22

Table 10: PepsiCo India Holdings Pvt Ltd: Key Employees 23

Table 11: India size of population (million), 2014–18 24

Table 12: India gdp (constant 2005 prices, $ billion), 2014–18 24

Table 13: India gdp (current prices, $ billion), 2014–18 24

Table 14: India inflation, 2014–18 24

Table 15: India consumer price index (absolute), 2014–18 25

Table 16: India exchange rate, 2014–18 25

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Figure 2: India savory snacks market volume: million units, 2014–18 10

Figure 5: India savory snacks market distribution: % share, by value, 2018 13