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Global Dairy
October 2019
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1. Executive Summary
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TABLE OF CONTENTS
1. Executive Summary 2
2. Market Overview 8
3. Market Data 9
4. Market Segmentation 11
5. Market Outlook 14
Industry Profiles
7. Competitive Landscape 20
7.2. Who are the leading players in the global dairy market? ...........................................................20
7.3. Which companies have been most successful in increasing their market shares in the last five
years? 21
7.4. Which companies' market shares have suffered over the last five years?.................................21
7.6. How much M&A activity was evident in the global dairy sector between 2014 and 2018? ........21
8. Company Profiles 23
9. Macroeconomic Indicators 34
Appendix 35
Methodology............................................................................................................................................ 35
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LIST OF TABLES
Table 1: Global dairy market value: $ million, 2014–18 9
Table 14: Inner Mongolia Mengniu Dairy (Group) Co Ltd: key facts 28
Table 15: Inner Mongolia Mengniu Dairy (Group) Co Ltd: Key Employees 29
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LIST OF FIGURES
Figure 1: Global dairy market value: $ million, 2014–18 9
Figure 10: Drivers of supplier power in the global dairy market, 2018 18
Figure 11: Drivers of degree of rivalry in the global dairy market, 2018 19
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2. Market Overview
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3. Market Data
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4. Market Segmentation
Category 2018 %
Milk 156,028.2 36.3%
Cheese 114,019.3 26.5%
Yogurt 46,112.4 10.7%
Drinkable Yogurt 32,655.1 7.6%
Butter & Spreadable Fats 29,073.6 6.8%
Dairy-Based & Soy-Based Desserts 19,500.5 4.5%
Other 32,776.4 7.6%
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Geography 2018 %
Europe 164,847.8 38.3
Asia-Pacific 115,157.2 26.8
United States 58,989.1 13.7
Middle East 11,812.5 2.7
Rest of the World 79,358.8 18.4
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Channel % Share
Hypermarkets & Supermarkets 58.1%
Convenience Stores 23.1%
Food & drinks specialists 13.9%
“Dollar Stores” and Variety Stores 1.2%
Other 3.7%
Total 100%
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5. Market Outlook
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6.1. Summary
Figure 8: Forces driving competition in the global dairy market, 2018
High fixed costs and exit barriers intensify rivalry in the market. Additionally, most regional markets remain
fragmented, with no dominance of a single retailer, which further increases competition. Moreover, despite their
diversified dairy portfolios, many players are similar to one another and this to boosts rivalry.
Hypermarkets and supermarkets are the main distribution channels for the global dairy market. These channels have
been increasing their share of the market by selling private label products with price discounts.
Suppliers commonly integrate forward, as dairy co-operatives offer farmers the opportunity to access larger markets
and use capital items, such as packaging and processing plants.
The dairy market is fairly easy to enter as a small enterprise. However, in order to supply to the mass market,
consumer companies must be large and have some level of integration, if successful market entry is to be secured.
Dairy products tend to be a staple in peoples' diets; therefore, they are unlikely to be replaced. However, there are
many alternatives for those wishing to cut down or cut dairy from their diets.
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Hypermarkets and supermarkets constitute the major buyers in the global dairy market, accounting for 58.1% of the
total sales value in 2018. Convenience stores are also significant, accounting for 23.1% of the total market value in the
same year. Buyer power is strengthened in this market where players can sell only to a small number of large buyers.
The dairy market is highly price sensitive, as buyers will tend to opt for the cheaper option, especially in the milk
market, subsequently enhancing buyer power.
Manufacturers can target end-users with innovative branding strategies or developing premium products such as
organic yogurt. This helps manufacturers to counter balance the power buyers have to make purchasing decisions on
price alone.
In some countries, including the US and the UK, an alternative distribution model for milk – direct-to-consumer
morning deliveries by the dairy companies – used to be commonplace, but is now largely supplanted by conventional
retail distribution. The decline of this distribution channel suggests that there is relatively little likelihood of players
reversing the trend by integrating forward into selling directly to consumers, which boosts the buying power of food
retailers.
However, dairy products are an important part of most consumers' food and beverage purchases in many countries,
so food retailers are therefore strongly motivated to stock them, weakening their buying power.
Overall, buyer power is assessed as moderate.
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The key suppliers to this market are dairy farmers. Dairy products are, by definition, made of milk, meaning there are
no real alternatives to raw materials.
Typically, a large-scale dairy processing and packaging company has many individual or cooperative farms supplying it
with milk. However, even the largest players are not immune to the impact of rising milk prices. The larger players,
due to the commodity nature of the market, often hedge prices as they usually fluctuate on a daily basis. Key players
buy supplies on the futures market, with an agreed price for future supplies, in order to mitigate the risk of
unexpected price jumps. Such a strategy tends to boost switching costs for players and increase supplier power.
Suppliers are fairly limited in their ability to differentiate their raw materials, although products, such as organic milk,
do attract a premium from dairy market players.
Forward integration by suppliers is possible, but only on a small scale. One model for this is a farmer with a small dairy
herd who begins to make high-quality cheese for distribution at a local farmers' market or via the internet (possibly
because cheese is less perishable than other dairy products). This allows products such as milk, which are low margin
products of an undifferentiated nature, to be converted into a higher margin and more differentiated products,
without prohibitive capital outlay.
Overall, supplier power is assessed as moderate.
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The global dairy market is highly fragmented, with the top three players, Danone Group, Groupe Lactalis SA and
Nestle SA, controlling 12.2% of the total market value in 2018.
Switching costs for buyers are not particularly high, although some retailers may allocate contracts to single suppliers
of dairy products. The larger multinational players tend to operate in a number of fast moving consumer goods
markets, therefore may not be as reliant on the sale of dairy products, which decreases their competitive threat.
The dairy market has become highly volatile over the past few years, with fluctuating prices. One of the factors
influencing such volatility is the lower international trade of milk.
As dairy products are usually perishable, storage costs are high. Furthermore, the industrial production of dairy
products requires substantial, specialized assets, and the need to sell these off when leaving the market translates
into high exit costs.
Strong historic growth helps to decrease the rivalry between players. Overall, rivalry is assessed as moderate.
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7. Competitive Landscape
The global dairy market has experienced strong value growth and moderate volume growth in recent years. Robust
growth registered in the dairy sector by Asian countries such as Indonesia, China and India supported the strong
growth of the global dairy market. Danone Group is the leading market player in value terms and also accounted for
the highest value share during 2014–2018. Furthermore, Groupe Lactalis SA and Nestle SA accounted for the second
and third largest value shares, respectively, in 2018.
Company % Share
Danone Group 6.0%
Groupe Lactalis SA 3.5%
Nestle SA 2.6%
Inner Mongolia Mengniu Dairy Industry Co Ltd 1.9%
Other 85.9%
Total 100%
7.2. Who are the leading players in the global dairy market?
Industry Profiles
French multinational Danone Group is the leading player in the global dairy market, accounting for 6% of the market's
value in 2018, and is expected to retain its leading position in the coming years. The company has a strong foothold in
the yogurt segment, with the company holding a 10% value share in the segment in 2018.
French multinational Groupe Lactalis SA is the second leading player in the global dairy market, accounting for 3.5% of
the market's value in 2018. The company has a strong foothold in the cream segment, accounting for a 4.3% value
share of that segment in 2018.
Swiss mutinational Nestle SA is the third leading player in the global dairy market, accounting for 2.6% of the market's
value in 2018. The company has a strong presence in the milk segment, with the company holding a 3.7% value share
of that segment in 2018.
7.4. Which companies' market shares have suffered over the last
five years?
In the global dairy sector, Unilever Group witnessed a loss of value share over the last five years, falling 0.2 percentage
points, from 1% in 2014 to 0.8% in 2018. The second largest drop in value share was witnessed by General Mills, Inc.,
which decreased 0.1 percentage points, from 1.1% in 2014 to 1% in 2018.
7.6. How much M&A activity was evident in the global dairy sector
between 2014 and 2018?
MarketLine's financial deals database tracked 1,046 deals across the global dairy & soy food sector between 2014 and
2018. The largest number of deals were recorded in 2017 when 422 deals were listed in this sector. Asia-Pacific and
North America appear to be the most likely location for deals over this period; 358 deals were tagged to the Asia-
Pacific region and 350 to North America between 2014 and 2018. Just 248 deals were linked to Europe over the same
period.
Some of the most significant deals over this period include Danone S.A. acquiring The Whitewave Foods Company, a
US-based consumer packaged food and beverage company, for $56.25 per share in an all-cash transaction,
representing a total enterprise value of approximately $12,500m, including debt and certain other WhiteWave
Industry Profiles
liabilities. This deal was announced on July 7, 2016, and the acquisition was completed on April 12, 2017. The
Whitewave Foods acquisition added a number of new products to Danone’s line-up of soy milk, almond milk, coconut
and cashew milk, ice cream and frozen novelty products, plant-based yogurts, coffee creamers and ready-to-drink
beverages.
H.J. Heinz Company and Kraft Foods Group announced the successful completion of a merger to form the Kraft Heinz
Company in 2015. The merger is said to have created the third largest food and beverage company in North America
and the fifth largest food and beverage company in the world.
Industry Profiles
8. Company Profiles
8.1. Danone SA
Danone SA (Danone or ‘the company’) is a global food processing company. It offers fresh dairy products, bottled
water, early life nutrition and medical nutrition products. The company’s portfolio comprises yogurt, fermented dairy
products, dairy specialties, plant-based nutritional cooking products and beverages, and specialized food for babies
and frail elderly people. Danone also offers packaged water, and flavored and vitamin-enriched water. The company
markets these products under the brands of Danone, Activia, Evian, Volvic, Aqua, Gallia, Actimel, Nutricia, Bledina,
and Infatrini. Danone sells its products through retail chains, traditional market outlets and through specialized
distribution channels including hospitals, clinics and pharmacies. The company operates production facilities globally.
Danone is headquartered in Paris, France.
The company reported revenues of (Euro) EUR24,651 million for the fiscal year ended December 2018 (FY2018), a
decrease of 0.6% over FY2017. In FY2018, the company’s operating margin was 11.1%, compared to an operating
margin of 14.9% in FY2017. In FY2018, the company recorded a net margin of 9.5%, compared to a net margin of 9.9%
in FY2017.
Danone SA (Danone) process and markets the dairy and nutritional products. The company sells its products in more
than 120 countries.
The company classifies its operations under four reportable segments: EDP International, EDP Noram, Specialized
Nutrition and Waters.
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Groupe Lactalis SA (Lactalis) is a leading global dairy company. The company’s product portfolio includes cheese,
liquid milk, chilled products, butter and cream, dairy based ingredients, and nutritional products. These products find
applications in chocolates and confectioneries, dairy products, clinical and infant nutrition products, frozen desserts,
breads, croissant-type pastries, biscuits, cheeses, ready meals, cooked meats and animal nutrition products. Lactalis
markets its products under various brands including lactel, Sorrento, President, Invernizzi, Rondele, Cademartori,
Celia, Dukat, Laitiere, Jovi, Pride, Laicran, Roitelet, Picot, Primevere, Salakis, Taranis, Valpiform, Delical, Valmont,
Bridel, Locatelli and Lauki. The company’s operations are spread across North America, South America, Europe, Africa,
the Middle East and Asia-Pacific. It also operates a network of industrial plants worldwide. Lactalis is headquartered in
Laval, France.
Groupe Lactalis SA (Lactalis) is a producer and distributor of dairy products. The company’s product portfolio
comprises cheeses, liquid milk, yogurt and chilled dairy products, butter and cream, dairy ingredients and powders,
whey permeate powders, fat filled whey powders, ewe whey powders, whey protein concentrates and milk replacer.
Lactalis manufactures a wide range of native whey proteins, which are used in nutrition products, clinical nutrition
products, sports nutrition products and dietetic foods. The company offers total milk proteins, which find application
in clinical nutrition products, dietetic foods, high protein beverages, high protein bars, sterilized cream desserts, and
high protein powders. Its milk calcium are used in dairy products, biscuits, beverages, and fruit preparations. The
company classifies its business operations into six product categories: Cheeses, Liquid Milk, Yoghurt and Chilled Dairy,
Butter and Cream, Dairy Ingredients and Powders, and Others. Lactalis markets its products under the brands of
Lactel, Bridel, Locatelli, President, Invernizzi, Lauki, Rondele, Seriously, Cademartori, Celia, Dukat, Laitiere, Jovi,
Milupa, Nutricia, Lubborn creamery, Puleva, Sanutri, Lepetit, Andre Collet, Valmont, Societe, Food Master, Galbani,
Bel Paese, Certosa, Galbanino, Santa Lucia, Vallelata, Fruttolo,Valbreso Feta, Pride, Laicran, Roitelet, Picot, Pochut &
fils, Primevere, Salakis, Taranis,Valpiform and Delical. Research and Development of the company focuses on
specializing in cheese processing innovations, including related renovations and improvements. Lactalis operates over
229 industrial sites in 43 countries. The company’s major subsidiaries include Lactalis Caraïbes, Lactalis Indian Ocean,
Lactalis Singapore, Gulf CC and Levant Algeria, Egypt, Saudi Arabia, Lactalis China, Lactalis Japan, Lactalis Hong-Kong,
and Lactalis Vietnam. Lactalis International manages the sale of company’s products in five regions: Africa, Asia,
Balkans-Mediterranean, French Overseas Departments and Territories and Oceania, and the Middle East. The
company sells its products in over 140 countries through subsidiaries spread across four areas: Europe, the Americas,
Oceania/Asia, and Africa.
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Inner Mongolia Mengniu Dairy (Group) Co Ltd (Inner Mongolia Mengniu Dairy) is a dairy that manufactures and
supplies dairy products. The company offers white milk, children milk, milk beverages, yoghurt, drainage products,
fresh milk, ice creams, milk powder, cheese and dairy raw materials, among others. It products advanced degassing
process effectively remove the source of milk smell, showing a more delicious taste of milk while preventing oxidation
lock fresh and markets under the brand of MENGNIU. The company markets its products throughout the US, Canada,
Mongolia Republic, Hong Kong and Macao, among others. Inner Mongolia Mengniu Dairy is headquartered in Hohhot,
Inner Mongolia, China.
Table 14: Inner Mongolia Mengniu Dairy (Group) Co Ltd: key facts
Head office: Shengle Economic District Helin GeerHohhot, Inner Mongolia, China
Website: www.mengniu.com.cn
Financial year-end: April
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Table 15: Inner Mongolia Mengniu Dairy (Group) Co Ltd: Key Employees
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8.4. Nestle SA
Nestle SA (Nestle) is a nutrition, health and wellness company. Its product portfolio includes baby foods, bottled
water, cereals, chocolate and confectionery, coffee, culinary products, chilled and frozen foods, dairy products, drinks,
nutritional products, and ice-cream. It offers these products under seven categories: Powdered and Liquid Beverages,
Water, Milk Products and Ice Cream, Nutrition and Health Science, Prepared Dishes and Cooking Aids, Confectionery
and PetCare. Nestle also offers weight management and pharmaceutical products. It markets products under several
brands including Cerelac, Nescafe, Boost and Kit Kat. Along with its manufacturing facilities, subsidiaries, associate
companies and joint ventures, the company has business operations worldwide. Nestle is headquartered in Vevey,
Waadt, Switzerland.
The company reported revenues of (Swiss Francs) CHF91,439 million for the fiscal year ended December 2018
(FY2018), an increase of 2.1% over FY2017. In FY2018, the company’s operating margin was 15%, compared to an
operating margin of 11.3% in FY2017. In FY2018, the company recorded a net margin of 11.1%, compared to a net
margin of 8% in FY2017.
Nestle SA (Nestle) is a food and beverage company offering more than 2,000 branded products in 191 countries.
The company classifies its business operations into six reportable segments: Zone Americas (AMS); Zone Europe, the
Middle East and North Africa (EMENA); Zone Asia, Oceania and sub-Saharan Africa (AOA); Nestle Waters; Nestle
Nutrition; and Other Business, which accounted for 33.9%, 20.7%, 23.3%, 8.6% and 13.5% of the company’s revenue.
These segments offer product under seven categories: Powdered and Liquid Beverages, Water, Milk Products and Ice
Cream, Nutrition and Health Science, Prepared Dishes and Cooking Aids, Confectionery and PetCare.
Nestle operates 418 factories in 85 countries in Asia-Pacific, Europe, the Americas and the Middle East regions.
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9. Macroeconomic Indicators
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Appendix
Methodology
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-
checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLine’s in-house databases
provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market
overview
Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of
each definition are carefully reviewed at the start of the research process to ensure they match the requirements of
both the market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and
trends
MarketLine aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – MarketLine has developed powerful tools that allow quantitative and qualitative data
to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which
can then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date
Industry Profiles
Dairy in Europe
Dairy in Asia-Pacific
Dairy in China
Dairy in the United Kingdom
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