ingredients required to be healty. Vitomax has all these qualities.

Product Related Attributes:

Some of the features of Vitomax are: 1) 2) 3) 4) 5) 6) It is good for health. Provides calcium. Provides vitamins. Excellent in taste. Beneficial for kidneys. Give freshness.

Marketting Mix strategy:

Marketting segmentation is performed on the basis of 1) Age 2) Gender 3) Income 4) Occupation 5) Education 6) Life style 7) Personality

Targetting:
We will target following customers 1) Young 2) College and universities students 3) Belongs to middle class 4) Want a new, refreshing and food in health juices.

Acid Test Ratio/Quick Ratio: Acid Test Ratio/Quick Ratio is another measure of liquidity. Quick ratio excludes inventory and thus measure the liquidity of a firm on most liquid current assets. Thus the quick ratio is more conservative. Higher quick ratio is preferred. The higher the quick ratio the more liquid the firm is. Debt to equity Ratio: Debt to equity is a measure of solvency of a company. It measures companys financial leverage. It is calculated by dividing total long term debt by shareholders equity.