Red : danger, excitement, fire, passion, blood, fight or flight, some sexual connotation.

Purple : Wealth, royalty, sophistication, intelligence. Blue : Quietness, serenity, truth, dignity, constancy, reliability, power. Black : Sophistication, elegance, power, rebellion. White : Purity, cleanness, luminosity, vacuum.

Yellow : Warmth, the sun for many cultures, brightness, joy if little saturated. Green : Nature, fresh, vegetation, health, green / blues are the favorites of Consumers

As the font website was black and white i decided to investigate what sort of colours we might want our font. Above is a link that talks about the emotional response to colour, which is important so that we give our audience the right emotional response. Black, Red (too horror) and dark yellow, green mystery are the ones that would give the best emotional effect according to my sources.