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Colgate Palmolive
Colgate Palmolive
Background
Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPCs main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its leadership and emerged as Indias No. 1 brand across all categories for eight out of nine years since 1992. Launched a National Oral Health Program called Bright Smiles, Bright Future in association with the Indian Dental Association to spread awareness about oral care amongst children.
Market Share
CPIL is the market leader in the Indian oral care market with a market share of 51 per cent in the toothpaste segment, 48 per cent in toothpowder segment and 30 per cent in the toothbrush segment.
US COMPANIES IN INDIA
mu nication Com Commu munication nication: The company is leveraging IT to reach out to all employees across the organisation using Intranet Chats as well as organising Town Hall meetings with corporate visitors.
Colgate is planning to increase exports to Sri Lanka and Bangladesh. Colgate plans to extend usage of e-auctions into new areas such as freight, insurance etc. The company conducted 19 e-auctions in 2003.
Future plans
CPIL has made investments of over US$ 10 million in the new manufacturing facility in Himachal Pradesh to meet local demand.
US COMPANIES IN INDIA