MR

Marketing research is The function that links the consumers, customers, and public to the marketer through information information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process

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Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. - American Marketing Association

 The systematic and objective process of generating information for aid in making marketing decisions

 Market research deals specifically with the gathering of information about a market's size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems

 D Define the Marketing Problem E -- Enumerate the Controllable & Uncontrollable Variables C Collect the relevant information I -- Identify the best solution D Develop a Marketing Plan E Evaluate the Cost v/s Benefit