A subunit of internal communication is personal communication.

The human element enters into the workplace, because people working within an organization care about each other. -INTERNAL, EXTERNAL AUDIENCES You are likely to be more formal and more careful in dealing with an executive (upward), more relaxed with someone of equal status (lateral), and perhaps more aware of your own rank when dealing with people under your supervision (downward) An intranet is the internal version, a web site for organizational use only, and an extranet is a web site for customers and suppliers, as well as employees. In an organization, the grapevine (INFORMAL INFORMATION NETWORK WITHIN ORGANIZATIONS) is one of the most valuable sources of information about internal matters of this nature. 6 Factors help formulate strategy: AUDIENCE, PURPOSE, INFO, SUPPORT, REBUTTAL, TOPICAL CONSIDERATIONS A first step for a business communicator is to identify the audience, Then, communicating the message One of the most common business communication tasks is writing a proposal. The proposal is a mechanism through which you can serve as the initiator for a solution to a problem within your business. For instance, your proposal could involve sponsoring a cooperative education program as a means of recruiting new employees. The Myers-Briggs Test is a widely accepted means of identifying a personality type and the traits of that type. With this knowledge, you can adapt your communication to the traits of the individual. The technical terms for the basic division in personality types are extraversion and introversion. Within an organizational culture are smaller subgroups. These subgroups are known as discourse communities. Logical arguments are better for thinking types, whereas emotional appeals are better for feeling types. A well-organized outline works for judging types, whereas a brainstorming conversation works for a perceiving type.

Case StudyAudience Components

Object 1

The primary audience is the individual or group above your supervisors level who has the power to approve your plan as outlined in the proposal. The secondary audience is the individual or group who reviews the approved proposal to determine who implements the plan and how it is administered. The watchdog audience consists of the individual or group who monitors the program to see that it conforms to company policies as well as with governmental and other external agencies.