LI M U

Sc khe l vng, l iu quan trng nht, lun l mi quan tm ca mi ngi. Tuy nhin, sc khe ca con ngi ang v a phi i din vi nhng b i bm, kh thi nhim mi trng, va i mt vi chnh nh ng stress trong i t hng ngy. T , pht sinh thm nhiu cn bnh, s lng ngi m c bnh kh iu tr tng dn, sc khng ca con ngi cng yu d n Phng bnh hn ch a bnh, nhn thc c iu ny, ngi ta tm n vi TDTT, tng cng sc khe, gim thiu cng thng, p lc trong cng vic, trong cuc sng. Ngoi ra, xu hng con ngi ngy cng mong mun hon thin v p c a b n thn, TDTT mang li thn th cn i, cng cp, c bit l nhng mn th thao lin quan n Gym v Fitness Hot ng ny ngy cng ph bin hn, khng ch thu ht nam tham gia m cn c s ch ca n gii. C sc kh e t t, mt thn hnh chu n khng cn chnh l mc tiu rn luyn th lc ca rt nhiu ngi, Gym & Fitness c u tin la chn l iu hin nhin. Trong c c sinh vin trng H Ngn Hng TP H Ch Minh. Xt thy c mt lng nhu cu tip cn loi hnh ny rt ln, cng nhng thu n li v c hi kinh doanh, nhm thc hin quyt nh nm bt ly c hi ny, thc hin d n tuy khng ln nhng kh nng thnh cng rt cao ; D n xy d ng v a vo hot ng Cu lc b Gym & Aerobic Perfect Body(PB).

DANH MC VIT TT CLB KTX HLV TDTT Cu lc b K tc x Hu n luyn vin Th d c th thao

MC LC
PHN 1: TNG QUAN V T NG ................................................................... 5 I. Khi ngun ca tng ................................................................................... 5

II. L do la chn d n ........................................................................................ 5 1. L do khch quan ......................................................................................... 5 2. L do ch quan ............................................................................................. 6 III. Tnh kh thi ca d n .................................................................................. 6

1. Kh thi v mt ti chnh ............................................................................... 6 2. Kh thi v mt kinh t - x hi ..................................................................... 6 PHN 2: CHIN LC THC HIN D N ...................................................... 7 I. Tm tt d n .................................................................................................... 7 1. Hnh thc cng ty ......................................................................................... 7 2. M t a im .............................................................................................. 7 3. Vn v c cu vn ......................................................................................... 7 4. Din tch xy dng, chc nng v mc ch s dng .................................. 8 5. S lng my mc thit b ............................................................................ 8 6. Cng sut ti a v tu i th ca d n ........................................................ 9 7. T sut sinh li mong mun ca ch s hu ............................................... 9 II. Phn tch v nh gi th trng .................................................................... 10 1. Nhu cu ca th trng phn khc th trng chnh ................................ 10 a. Nhn nh v tng cu i vi phn khc th trng chnh ........................ 10 b. M t s c im v phn khc th trng chnh ......................................... 11 2. Phn tch v ngun cung v cc i th c nh tranh trn th trng ........ 15 a. Tng quan v th trng phng tp ............................................................ 15 b. Phn tch i th cnh tranh ..................................................................... 16

III.

M t d n v chin lc thc hin ........................................................... 27

1. M t s n phm .......................................................................................... 27 a. Sn phm chnh ......................................................................................... 27 b. Sn phm, dch v km theo ...................................................................... 28 2. Chin lc thc hin................................................................................... 29 a. Phn tch SWOT ........................................................................................ 29 b. Chin lc Marketing Mix......................................................................... 34 c. C cu t chc qun l .............................................................................. 40 d. D ton doanh thu, chi ph: (Cc bng thng s v chi tit trong file excel c nh km theo d n)............................................................................... 43 IV. Nhn nh v qun l ri ro ........................................................................ 44

1. Ri ro th trng......................................................................................... 44 2. Ri ro hot ng ......................................................................................... 45 3. Ri ro qu n l ............................................................................................. 46 4. Ri ro marketing ........................................................................................ 47 5. Ri ro ti chnh ........................................................................................... 48 PHN 3: K T LUN .............................................................................................. 50

PHN 1: TNG QUAN V TNG

I. Khi ngun ca tng Sinh vin cc ngnh ni chung v ngnh Ngn Hng ni ring, trc tin u cn sc khe tht tt, sau na rt cn mt ngoi hnh chu n, p, nhm to li th cho chnh cc bn khi xin vic lm, mt phn to nn s t tin giao tip trong cng vic v trong cuc sng thng nht. T , xu hng TDTT ca sinh vin trng i h c Ngn Hng, v c bit l cc bn sinh vin trong KTX v mn Gym v Aerobic ngy cng gia tng. Xu t pht t , tng v Cu lc b Gym & Aerobic Perfect Body (PB) ngay trong KTX ca trng c ra, to nn sn chi lnh mnh, b ch cho cc bn sinh vin. II. L do la chn d n 1. L do khch quan Theo m u phng vn nh m t s bn sinh vin c tham gia tp Gym v Aerobic v mt s vn . Hu ht cc bn u cho rng, c kh nhiu cc phng tp xung quanh trng, gi c tng i ph hp vi ti tin c a sinh vin. Tuy nhin, cc phng tp vn cn kh nh, i lc mun tp c cc b n ph i ch n lt, hoc tp trong nh ng khng gian ng ngi, kh ng t ngt, kh ch u, t lm gim i phn no hiu qu ca mn th thao b ch ny. ng thi, th thao - c th l Gym & Aerobic khin cho tinh thn cc b n sinh vin fareplayed, gim bt nhng cng thng sau nhng gi hc trn lp, d ci m kt bn vi nhau, to nn nhng m i quan h mi. Bn cnh c s cho php ca Ban Lnh o nh trng, Ban Qun l KTX- d n c a vo l mt ph n ca khu th thao lin hon phc v cho i sng ca sinh vin chng ti quyt nh xy dng d n Cu lc b Gym & Aerobic Perfect Body.

2. L do ch quan D n c nh gi c quy m va v nh, hon ton ph hp vi nhit huyt v nng lc ca i ng th c hin. III. Tnh kh thi ca d n 1. Kh thi v mt ti chnh C th trng rng, n nh. a im th c hin d n l rt t t, - trong KTX u khu M, gn nh bng bn . Li th v khon cch, thu n tin cho vic i li cho cc bn, do c tim nng pht trin. 2. Kh thi v mt kinh t - x hi To ra sn chi, lnh mnh, b ch, rn luyn sc khe cho sinh vin, v l ni x stress cc k hiu qu sau nhng gi hc cng thng, mang n mt khng gian c a tinh thn th thao, ca nhng sinh vin yu th thao. ng thi, qua cc bn c th giao lu trao i vi nhau khng ch trn sn vn ng m cn l trong hc tp, trong cuc sng. Khng ch nng cao sc khe m cn to cho cc thnh vin tham gia tham gia luyn tp c mt thn hnh chun, sn chc, c t vn v ch dinh dng, d ng c , h tr luyn tp gip cho ngi tp luyn tp luyn ng cch, ng mc tiu v khoa hc hn Gio dc gin tip cho cc bn tr cch kin tr, rn luyn bn thn trong th thao, trong h c tp, cng vic. Ngoi ra, cn to nn to nn s t tin trong giao tip. To iu kin cho s pht trin c s vt ch t trong tng lai lu di ca trng i hc Ngn Hng TP H Ch Minh. Ngoi ra, to c hi lm thm cho mt s bn sinh vin, c nhiu kinh nghim trong hu n luyn Gym v Aerobic

PHN 2: CHIN LC THC HIN D N

I. Tm tt d n 1. Hnh thc cng ty Cng ty TNHH 2 thnh vin tr ln. Do quy m ban u c a cng ty cn nh, hnh th c ny tr nn ph hp cho s lng ngi gp vn ban u t nhng quen bit, tin cy nhau nn vic iu hnh qun l tr nn thu n tin hn. Ngoi ra vic chuyn nhng vn c iu chnh cht ch nn d kim sot c s thay i ca cc thanh vin. Hnh thc ny cn c u th hn so vi hnh thc cng ty hp danh ch cng ty c t cch php nhn nn vic giao d ch vi cc i tc khc nh ngn hng c li hn , cc thnh vin cng ch chu trch nhim trn phn vn gp ca mnh. 2. M t a im Mt trong nhng nguyn nhn chnh khin cho tim nng v khai thc nhu cu tp luyn Gym & Aerobic l do trung tm cch xa vi trng. Do , gii quyt cng nh p ng c nhu cu ca i tng khch hng mc tiu l sinh vin i hc Ngn hng, nhm chng ti quyt nh trnh d n cho phng Qu n l ti sn v dch v - Trng i hc Ngn hng TP.H Ch Minh thu li mnh t trng i din vi cantin Thanh Tng v tip gip vi phng tp bng bn. Vi v tr c thu nh trn, c tnh phng tp chng ti s tip cn c vi hn 3000 sinh vin ca trng hin ang sng ti KTX, trong c n hn 1000 sinh vin sng ti cc khu k tc gn l M1, M2, M3, M4, M5. a hnh ca mnh t c thu l vng t rng v b ng phng, cha c quy hoch no khc. 3. Vn v c cu vn c tnh tng chi ph 1,5 t - 2 t

V n gp ch s hu V n vay

70% Tng vn u t ban u 30% Tng vn u t ban u

4. Din tch xy dng, chc nng v mc ch s dng D a vo vic kho st cc phng tp hin c, cng nh p ng thng thong v to iu kin t t nht cho ngi tp, chng ti c tnh din tch ca phng tp vo khong 150m2 c xy thnh 2 tng vi tng din tch sn l khong 300m2. y chng ti ch xt n din tch dnh cho khu v c tp luyn c a phng tp ch khng xt n din tch ca bi gi xe. V vn ny, chng ti c th tha thu n vi n v ang thu nh xe ca trng i hc Ngn hng h tr vic gi xe cho cc bn mun tham gia tp luyn vo cc bu i sng sm v chiu ti nhng li bn ngoi khu KTX. Ngoi ra s c th thnh vin cho nhng thnh vin ng k phc v cng tc qu n l v an ninh. Nh trnh by Phn 1 v tng th c hin, chc nng v mc ich s dng chnh c a phng tp ny l dnh cho vic tp luyn Gym & Aerobic, do tng trt ton b din tch 150m 2 s c s dng cho vic tp Gym bao gm tt c cc cng c, dng c, cc loi thit b my mc, quy qun l (bn c, cc cng c dng c ph c v cho vic tp luyn), nh v sinh. tng 2 chng ti s chia lm 2 phng, mt phng vi din tch khong 90m2 dnh cho vic tp luyn Aerobic cn m t phng cn li vo khong 60m2 s c hai chc nng l phng tp luyn Aerobic (b sung) vo nhng th i im nhu cu tp Aerobic qu ng th phng tp b sung ny s l ni p ng c nhu cu tng thm. Ngoi ra, phng ny cn s c s dng vo vic cho thu chng hn i vi cc CLB cc h i, nhm c nhu cu tp luyn vn ngh, nh y v hi hp. Vi mc ich s dng nh trn th tng 2 ch yu l din tch trng cho tp luyn, nh v sinh. 5. S lng my mc thit b My mc thit b y ton b l dnh cho khu tp luyn Gym m theo chng ti kho st th c t cng nh kinh nghim tp luyn Gym c a cc thnh vin trong nhm thc hin th bao gm 5 nhm chnh: my ch y b in, my p xe, d ng c th hnh thng thng, d ng c th hnh cao cp V s lng chng ti c tnh vo

khong 38 my mc thit b tp th hnh a nng v chuyn dng cng vi kho ng 313 cc cng c, dng c h tr cho vic tp Gym & Aerobic. 6. Cng sut ti a v tui th ca d n Vi din tch xy dng v s lng my mc nh trn, c tnh trung tm c a chng ti c th t cng sut t i a nh sau: Phng gym: theo c tnh c th phc v cng lc 60 sinh vin trn mt lt tp (khong 1h ng h), c tnh c kho ng 420 thnh vin ng k mi thng. Phng Erobic: c th ph c v ti a 40 sinh vin trn mt lt tp (khong 1h ng h), c tnh c kho ng 160 thnh vin ng k m i thng. Phng cho thu: ty theo m c ch thu (tp vn ngh, CLB v thut, CLB khiu v, CLB guitar ) chng ti c th p ng theo thi gian ng k. c tnh phng ny c th ch a ti a 30 sinh vin. Ngoi ra, trong thi gian khng c lp hc Aerobic, phng Aerobic c th s dng cho thu, hoc ngc li s dng phng cho thu m cc lp Aerobic. Chng ti c tnh tui th d n khong 8 nm, thi gian khu hao my mc v dng c tp luyn khong 8 nm, khu hao nh xng khong 15 nm. Trong sut thi gian hot ng ca mnh, ch yu trung tm phc v cc bn sinh vin KTX trng i hc Ngn hng, ngoi ra chng ti cng c k ho ch thu ht thm khch hng nhng vng ln cn trng. D tnh trong nm u tin, trung tm c th khai thc c 80% cng sut ti a, 90% cng sut ti a trong 2 nm tip theo, 95% cng sut ti a cho hai nm tip theo v nhng nm cu i mc khai thc c th ln n 100%. 7. T sut sinh li mong mun ca ch s hu Vi c s vt cht, cch th c hot ng ca trung tm v nhng nh gi bc u v tnh kh thi ca d n chng ti d tnh su t sinh li trn vn ch s hu l 22% cho ton b thi gian hot ng ca d n.

II. Phn tch v nh gi th trng 1. Nhu cu ca th trng phn khc th trng chnh a. Nhn nh v tng cu i vi phn khc th trng chnh Tng s sinh vin h i hc v cao ng chnh quy ca trng i h c Ngn hng TP. H Ch Minh ti khu vc Th c c tnh n thi im hin ti l 8000 sinh vin, trong c khong 5560 sinh vin n, chim 69.5% v 2440 sinh vin Nam chim 30,5%. Qua qu trnh iu tra, kh o st v thu thp thng tin, chng ti rt ra m t s kt lun sau: Nhu cu tp Gym v Aerobic ca sinh vin trng i hc Ngn hng l kh cao. Biu 1: Nhu cu tp Gym & Aerobic ca sinh vin trng i hc Ngn hng

Ngun: Kho st ca nhm nghin cu Biu 1 cho th y, c 49% s sinh vin n v 82% s sinh vin nam thch v c mong mun tp Gym & Aerobic. y l mt con s kh kh quan, n chng t nhu cu tp Gym & Aerobic ca sinh vin trng Ngn hng l kh ln. S liu ny, bc u kh ng nh vic thnh lp m t trung tm Gym & Aerobic nhm p ng nhu cu ca sinh vin trng i hc Ngn hng l c c s thc hin. Hn na, nhu cu tp Gym v Aerobic sinh vin nam cao hn sinh vin n rt nhiu, v vy n u c thnh lp trung tm th nn nhm n i tng khch hng ch yu l sinh vin nam, ngoi ra cng c th tch hp thm khu tp luyn dnh cho sinh vin n. Biu 2: T l sinh vin tp Gym v Aerobic trong s sinh vin c nhu cu tp

Ngun: Kho st ca nhm nghin cu S lng sinh vin tp Gym v Aerobic cha cao . Theo biu 2 trong s cc sinh vin c nhu cu tp Gym v Aerobic th ch c khong 45% sinh vin n v 42% sinh vin nam l ang tp Gym & Aerobic. Hay ni cch khc, trong tng s sinh vin c khong 22,2% sinh vin N v 34,5% sinh vin Nam l ang tp Gym & Aerobic. Nh vy, nhng con s kh o st va nu cho thy d nhu cu tp Gym & Aerobic ca sinh vin trng i h c Ngn hng l kh cao, tuy nhin v nhiu nguyn nhn khc nhau (m chng ti s trnh by v sau) nhu cu y vn cha c p ng hon ton, vn cn 55% s sinh vin n v 58% s sinh vin nam c nhu cu tp nhng cha i tp, y cng l mc th phn ti a m trung tm Gym & Aerobic ca chng ti khi thnh lp hng n. b. Mt s c im v phn khc th trng chnh Thi gian tp luyn Vi loi hnh dch v m chng ti cung cp, vic xc nh c thi gian ho t ng chnh trong ngy c a phng tp l cn thit v theo th c t chng minh th ho t ng chnh c a phng tp l Gym & Aerobic ch din ra vo nhng khong thi gian nht nh trong ngy. Vic xc nh khong th i gian ho t ng chnh s gip cho vic t chc th i gian hot ng ca phng tp h p l v tit kim c cc chi ph pht sinh nh tin lng, tin in, nc v cc khon chi ph pht sinh khc. Theo kho st m chng ti thc hin i vi cc bn sinh vin trng i h c Ngn hng TP. H Ch Minh th khong thi gian m a s cc b n cho l ph h p vi

vic tp luyn Gym & Aerobic l t 5h-7h sng v 17h-19h chiu ti. C th, kt qu kho st c nh sau: B ng 1 : Kho st th i gian tp luyn chnh Thi gian tp luy n 5h 7h 17h 19h T 19h tr i Thi gian khc Nam 37,5% 48,2% 3,6% 10,7% N 38,1% 54,8% 0% 7,1%

Ngun: Kho st ca nhm nghin cu Tuy c s chnh lch gia Nam v N nhng chng ta c th thy c s chnh lch ny l khng ln, s l a chn v thi gian vn tp trung nhiu nht vo hai khong thi gian l 5h 7h v 17h 19h chim 85,7% i vi Nam v 92,9% i vi N . Kt qu kh o st thu c theo chng ti nh gi l ph hp vi thc t hin nay trn th trng v ph hp vi loi hnh dch v m chng ti cung cp. V c th c a loi hnh d ch v ny l gn lin vi ho t ng th d c, th thao. Ngoi ra n cn ph hp vi qu th i gian rnh ri ca sinh vin do thi gian luyn tp hp l nht, ph hp nht vi hu ht tt c cc bn sinh vin c nhu cu v Gym & chnh l hai khong th i gian c xc nh trn ( lc sng sm v chiu ti ). Nguyn nhn dn n vic khng tp luyn Gym & Aerobic nh gi khch quan hn v nhng nguyn nhn ny chng ti ch nh gi nhng nguyn nhn khin cho cc bn c mong mun i tp Gym & Aerobic nhng li cha h i tp. S lng cc b n c mong mun i tp Gym & Aerobic chim 81,8% i vi nam v 48,8% i vi N th nhng trong s ch c khong 30% cc bn v ang tp luyn Gym & Aerobic ( c th l 34,5% i vi nam v 22,2% i vi n). R rng ta thy y c mt ngh ch l khi m s lng mong mun tp luyn l rt ng nhng nhng ngi tp luyn ch chim mt s lng rt t. Vy cu h i c t ra y l v nguyn nhn g dn n vic c m t ngh ch l trong thc t nh trn.

 iu tra v nhng nguyn nhn ny, trong bng kho st chng ti c a ra m t cu hi v cc nguyn nhn dn n vic cc bn sinh vin khng mun tp luyn Gym & Aerobic v thu c kt qu nh sau: B ng 2 : Kho st nguyn nhn dn n vic khng tp luyn Gym & Aerobic Nguyn nhn Trung tm tp luyn qu xa trng Khng bit phi tp nh th no mi hiu qu (khng c ngi hng dn t i trung tm) Chi ph qu mc L do khc 25% 16,7% 40,9% 25,1% 25% 20,4% Nam 33,3% N 13,6%

Ngun: Kho st ca nhm nghin cu Chng ti a ra ba l do m theo nh gi c a chng ti l cc l do ch yu khin cho hin trng sinh vin i tp Gym & Aerobic thp hn rt nhiu so vi nhng ngi mun tp. V kt qu kho st thu c cho thy c 83,3% i vi Nam v 74,9% i vi N ri vo 3 l do trn. Chng t rng, y chnh l 3 nguyn nhn chnh d n n thc trng m chng ti nu ra. Ngoi ra, trong qu trnh kho st chng ti cng tip nhn thm mt s l do m chng ti cho rng cng cn phi cn nhc n nh v gi c, chi ph tp luynhay nh ng cn tr v mt tm l v d nh cc b n n thng ngi ngng v phng tp Aerobic gn vi phng tp Gym ca cc bn Nam Nh vy chim c th phn cn li ca th trng m hnh phng tp Gym & Aerobic cn phi khc phc c m t cch tt nht nh ng nhc im ch quan trn, cn i vi nh ng nguyn nhn khch quan th vic kh c phc cc nguyn nhn ny l kh kh khn v n mang yu t tm l, nh kin c a m i c nhn khc nhau. Cc dch v h tr

Qua kho st cc sinh vin Ngn hng khu v c Th c, i vi cc trung tm tp luyn Gym & Aerobic th c n hn 80% (k c nam v n) mong mun cc trung tm ny cung cp thm cc dch v km theo nh nc ung, dng c h tr luyn tp, t vn v ch dinh dng, trang ph c phc v luyn tp, Thng nhng ngi tp luyn mt mn th dc no , nht l tp Gym hoc Aerobic, mt rt nhiu nc khi tp luyn. Do vic cung cp thm nc ung ngay ti trung tm va p ng c nhu cu b sung nc cho ngi luyn tp, va gip tng thm doanh thu cho trung tm. Sinh vin n vi cc trung tm th dc nh gym, th d c th m m ngoi mong mun tng cng thm s c khe th cn rt nhiu mc ch khc nh gim cn, tp luyn sn chc, Tuy nhin khng phi ai cng bit cch tp luyn t c mc tiu tp th d c ca ring mnh m cn ph i c ngi hng dn, t vn cho h. Do , cc dch v khc nh t vn v ch dinh dng, dng c h tr luyn tp gip cho ngi tp luyn tp luyn ng cch, ng m c tiu v khoa hc hn. Chnh nhng dch v ny s gip gi chn nhng khch hng thn thit, mt khi h cm thy c quan tm, chm sc, cc dch v p ng c nhu cu ca h th ng nhin h s gn b vi trung tm hn. Thu nhp trung bnh ca sinh vin trng i hc Ngn hng Thu nh p ca sinh vin i hc Ngn hng khu v c Th c tp trung nhiu nht mc 2tr, chim 34,5%, t 2-3 triu chim 58,6%, cn li 6,9% l mc t 3-4 triu. Biu 3: Thu nhp bnh qun ca sinh vin i h c Ngn hng khu vc Th c

Ngun: Kho st ca nhm nghin cu Vi mc thu nhp nh vy, so vi nhu cu tiu dng trung bnh (nhu cu n ung, nh ,) ca mt sinh vin th kho st thy m c chi ph trung bnh c th b ra cho vic tp luyn th dc (Gym & Aerobic) m mt sinh vin c th chi vo khong 100 000 200 000 ng. y cng l mc gi ph bin ti cc trung tm m sinh vin trn g Ngn hng v ang luyn tp. 2. Phn tch v ngun cung v cc i th cnh tranh trn th trng a. Tng quan v th trng phng tp Nhu cu rn luyn th lc v to vc dng p ca nhiu ngi hin nay lm cho phong tro tp th h nh pht trin mnh. Mc tiu ca vic m phng tp th hnh ch yu phc v cho nhu cu ti khu vc Th c (bn knh 7km) m khch hng ch yu l sinh vin cc trng i hc Ngn hng, S phm k thut, Nng Lm, Quc gia, Kinh t Lut, cao ng Xy dng. Khu vc Th c tuy c mt s phng tp th hnh song nhng phng tp gi c ph h p vi sinh vin th nh, cht lng km; nhng phng tp ln, my mc tin nghi th gi c li qu cao so vi ti tin ca sinh vin. C mt iu rt l nhng cng kh ph bin cc ph ng tp l khi khai trng th khch n tp rt ng, mi la tui gi tr ln b nhng t ai tr li c vi phng th hnh lu di. Nguyn nhn khch quan c th l do phng tp qu ng dn n vic ch dy khng c tn tnh, hoc phng tp cha c bi tp ph hp vi sc ca tng ngi. Mt s trng hp khc l do phng thc hot ng ca phng tp khng thu ht cng nh to ra s nhm chn cho khch n tp. Trc y cc phng tp th hnh c m ra nhm phc v cho mi la tui, do cha c chuyn mn ha hon ton. Mt phng tp c m ra ch dnh ring cho sinh vin s ph hp hn v gi c, chuyn mn v cc bi tp, ch ng v thi gian cng nh vic trnh c s e ngi t mt s bn sinh vin. ng thi y cng s l ni cc bn sinh vin c th lp cu lc b thi u giao lu, gip lm quen, kt ni gia sinh vin cc trng.

L khu vc tp trung ng sinh vin nhng cc phng tp cha p ng c ht nhu cu ngy cng gia tng. y chnh l mt c hi ln cho cc i th cnh tranh xm nhp vo th trng. b. Phn tch i th cnh tranh Th trng mc tiu l on th trng m d n c th phc v mt cch hiu qu. Trong quy m th trng ln to ra u th so vi cc i th cnh tranh v c xem xt n kh nng thc hin c a ch u t. i vi d n phng tp th hnh, th trng mc tiu l nam sinh vin sng trong KTX v cc khu v c ln cn trng c nhu cu tp luyn th hnh. M t s yu t xem xt: Quy m v s tng trng Theo nh nhng kh o st ca nhm d n cho thy mt cu lc b th hnh quy m khong 80 m 2, vi kho ng 20 my mc thit b chuyn dng th lng khch hng duy tr th ng xuyn m bo kh nng sinh li l t 90 100 khch m i thng. Theo kho st c a nhm nghin cu nhu cu v tp luyn th hnh ca sinh vin ngn hng l tng i ln, khong 82% sinh vin trong cuc kh o st cho bit h c nhu cu n nhu cu rt ln trong vic tp luyn th hnh. Trong khi nh phn tch trn th lng sinh vin KTX v xung quanh trng i hc Ngn hng vo khong hn 2100 sinh vin nam v hn 3000 sinh vin n. Tng ng t l quy m ny th s lng sinh vin c th thu ht da n c li l hon ton c c s. Mt khc, trong nh hng chin lc pht trin c s h tng ca i hc Ngn hng TP.HCM giai on 2010 2020 th quy m KTX s cn tip tc m rng thm khong 2000 ch cho sinh vin. iu ny cho th y trin vng tng trng cho lng khch hng tim nng l rt ln. S h p dn ca on th trng t cc sc p hay e d a khc nhau Trn th trng phng tp th hnh ti a bn Th c c th thy m c cnh tranh cha phi l gay gt lm v vy on th trng sinh vin i hc Ngn hng l cn kh hp dn. S hp d n ny xt t gc cnh tranh c nh gi bng cc e da m d n phi i ph bao gm: e da t s gia nhp v rt lui

C th nh n nh rng trn gc ny th trng ny tng i h p dn bi v s gia nhp v rt lui khng phi l d dng. Vi chi ph rt cao trong vic trang b nhng trang thit b hin i phc v cho vic tp luyn th hnh s lm e d nhng i th mun gia nhp th trng. Mt khc, rt lui khi th trng th cn phi tm c khch hng cn gia nhp thanh l s my mc thit b hin ti. kha cnh khc, d n c trin khai trong khun vin ca i hc Ngn hng trong din tch t kh hn ch . m bo quy hoch chung ca nh trng vic trin khai 2 phng tp th hnh l kh kh thi. e da t cc sn phm thay th y l iu ng quan ngi. Trong khun vin hn 10hecta ca trng hin nay, s lng sn bi, cu lc b TDTT l tng i ln. Bao gm: sn bi bng , bng chuyn, cu lng, Karatedo, Taekwondo, Vovinam, bng bn u c th thu ht sinh vin mt cch d dng, trong c nhng mn th thao khng m t ph v li mang tnh tp th, d thu ht. V vy, m c cnh tranh trong sn phm thay th l rt ln. e da t pha nh cung cp S lng v quy m nh cung cp: Nhn chung a bn TPHCM cc cng ty cung cp thit b, dng c TDTT l rt ng o v a dng, t vic cung cp mi n nhng my mc c mua bn li. Vic mua bn khng ch din ra trc tip m cn c th t hng qua mng internet, giao hng tn ni trn c nc. Kh nng thay th sn phm ca nh cung cp : Cc sn phm dnh cho phng tp th hnh ch yu l cc thit b cng ngh cao c nh p kh u t nc ngoi, c phn phi li thng qua cc vn phng, i l i din hay cc nh phn phi V vy, cung t pha nh cung cp chu p lc t ngun cung ca pha nc ngoi. Thng tin v nh cung cp : Hin ti thng tin v th trng cung cp cc sn phm TDTT l tng i trong sut, ngi mua c th trc tip truy cp trn cc website ca cc nh cung cp tham kho thng tin chi tit v sn ph m v gi c. V d mt s website: meta.vn; ttsport.vn; theducthethao.vn; totvare.net;

bigcare.webdoanhnghiep.biz e da t pha khch hng

i tng ph c v ca d n l sinh vin. y c th xem l m t loi khch hng rt kh tnh bi v hu nh tnh trng sinh vin l cha c thu nhp nhng li yu cu dch v cht lng cao. Trong cc vn v gi c, thi phc v ca nhn vin, thi hng d n c a hun luyn vin, c s vt cht ca phng tp, mi trng c a phng tp, cc dch v khc c a phng tp c sinh vin ch v c s i h i cao hn so vi m t bng khch hng ni chung. e da t cc i th trong ni b ngnh Trong bn knh 5km xung quanh a bn trng i hc Ngn hng Tp.HCM c m t s i th cnh tranh nh sau: 1. Phng tp Aerobic ng Hong Diu 2, gn tr sa ozon. 2. Phng tp Gym (c nam v n ) ng t Thng Nht Anhxtanh cch i hc S phm k thu t 300m (bng t i hc S phm k thut ti cung vn ha thiu nhi) 3. Cung vn ha thiu nhi Q. Th c 4. Trung tm TDTT Q. Th c (trn ng Chng Dng) 5. Phng tp trn ng Kha Vn Cn, i din Anh ng Hoa K 6. Phng tp i din cng sau trng i hc S phm k thut Sau y s phn tch mt s i th cnh tranh
CC I TH TRUNG TM TDTT T 1. V tr + Nm ng v tr no Chng Dng (Trung tm TDTT Q. Th c). CUNG VN HA THIU NHI T PHNG TP TH HNH THANH NIN CLB TH HNH SNG

ng V

Vn Dng s 6

Nm ngay ng ba ng Hong Diu 2 giao vi Kha Vn Cn,

Ngn, gn cng vin vn ho thiu nhi Th c

+ V tr ra sao (mt tin ko ? C b gc khut khng?) + Giao Kh thun li tuy nhin do ng V Vn Ngn l tuyn chnh,tp ng trung Rt thun tin v Khu vc giao thng ca lu lng xe qua li thun tin. Nm mt tin Ngay mt tin Nm trong gc khut,

ng d tm v ng, rt thong lt gia CLB Bida d thu ht khch v tin li v giao v ti. thng mt shop thi

trang.

thng nh th no ?

hu ht ca hng ng rng v t thun li, ng i mua sm

Qun Th c nn thng xuyn b kt xe,v d gp tai nn. + C nm khu vc SV i hc nhiu sinh SPKT, vin khng SV i hc Ngn Hng, i hc Cnh St,... SV Nng Lm, SV SPKT, SV Ngn Hng, SVC K thu t, Nm ngay trc k tc x cao ng xy dng s 2. Rt ng Nm trong khu trung sinh vin t cc tm c nhiu sinh trng CDXD s 2, vin, DH s phm k thut. 2.Phng tp + lng nh Cht ca dng

lm phng tp

bng liu g -

Xy cht

Nh gch xy bnh thng, tng p Tng thch cao king

Phng tp lm bng gch, xi mng, mi ngi, tng qut sn.

Cht Bnh

Tm

c,cha

lng hin thng/trung ti ra sao + Din Kho ng 80m2 bnh

c trang tr p kh c v thiu hin i

Cht

lng

trung

bnh, nh c.

tch c th (mt vung) +

Khong 60m2

150m2

Kho ng 70-80 m2

nh C 2 ca s, Thong mt, tiu chun nh sng v rt Phng tp bo m nh sng v mc thong mt

gi mc mc chiu chiu sng sng m bo v mt thong tt. Phng tp ca thong mt

sng, hng gi m bo tt tp luyn.

thong mt

phng tp

bnh thng, khng c my lnh.

3.Mc c + nhiu ph

gi

C loi khc c ph Ch c ph theo Ch c mc gi thng thng

nhau ko ( ch

nh ph tp theo thng theo ngy, ph tp theo thng )

+ Gi c mi loi ph bao nhiu 3ln 1 tun 70k/thng

tun 3 ngy

120k/thng; 1 tun 6 ngy Ph tp theo thng, khng gii hn s ln tp trong 1 tun, ph: 100k/1 thng.

180k/thng; gi c gn nh tng 80k/ngi/thng

ng nhau cho c aeorabic v

nhy,ph tp yoga c th t hn. + Mc ph bao hm nhng g ( ch c ph tp thi hay Ch c ph tp c ung nc, n ph tr thm Ch c ph tp Ch c ph tp Ch c ph tp

.v.v.v) 4.Dng tp + S a dng bao loi (c nhiu 10 loi dng dng c 7 -10 loi dng c 20 Tng s lng dng c khong 40-50 ci. C kho ng 10-20 lo i dng c, bao gm c my mc khc nhau, s lng c th: + S lng dng c tp trong phng tp ( tng c cng bao 15-20 my Mi loi dng c c t 20-30 ci 4 T tay: 10 ci ; T n: 10 ci; Gh y t: 10 ci; My h tr: 10 my c

c tt c)

nhiu ci)

Cht Kh c,cha p ng nhu cu tp luyn. Kh c nhng vn dng tt Cht lng dng c c, trung b nh, hu nh c mua li

lng dng c tp nhn c chung (c

mi .v.v..) + S lng dng c (loi c bit my 3 ci. C th l Cha c my tp eo,nh m bng,

c hc, c ng c vd nh tp p my chy, xe

Khng c my no C thm mt my p c ng c xe, mt my tp chy

in, nh m .v.v) 5.Mc tin nghi + nh Trong phng tp lt thm nn, che ph Ko c khong 80% phng tp. C cn v thc dy o, c mt mc treo qun o. bng

gi thm lt Thm che ph nn (mc ton b phng cht Hu nh khng c thm

che ph tp, phng tp, lng

cht lng bnh thng. th no)

+ C qut trong phng ko Khng c 2 qut (qu t so vi din tch 6 ci

(bao nhiu ci) + C nh v sinh ko (bao nhiu ci, cht 1 ci, cht

phng tp)

2 toilet, c nhng

Phng tp c hai nh

lng tt

vn m bo v 1 ci, cht lng ti v sinh, khng c sinh, qu t,

lng ntn) + C cn o cn nng ko, c thc hay C C C C

dy o chiu ko + C gi mc o c qun C (khng c khng, t ng c t nhn) C nhng nh, C Khng cao

thiu u t, vn c kh nng b mt hoc nhm dp,..

giy dp ko + gng khng (mc che ph ) 6.Dch ph theo v km C C gng, ht nhiu

Trong phng c lp che ph

bao C, che ph 60% C, gng khong gng, xung phng tp 1/3 din tch

khong 60% phng tp

quanh tng.

+ C bn dng c h tr tp ko (gng m tay, cao Gng tay 13k30k C bn b bi hoc o qun tp khon t 130k- Ko c C bn dng c tp gng tay (80k) km theo.

150k (cao hn so vi th trng)

su..) (gi c tng loi) + C bn nc, cy, tri sn

Bn nhiu loi nc ung nh nc ngt, tng lc, sa ti, chu i gi c cao hn th trng khong

phm dinh dng tr theo (nu mc b km ko c gi C Khng c dch v ny Ko c

500 -1000; Bn chai nc lc 500ml gi 2k; Bn chui 2k 3 tri; Ngoi ra cn bn cc loi thc phm chc nng nh:

bao nhiu)

Amino 2222 : 5k 1 vin; Ripped Fuel:

10k 1 vin 6.S lng khch hng bnh qun + chiu khch bao nhiu ngi + Bui 15-20 ngi 40 ngi 10 30 Bui 30 ngi 60 ngi 30 30

sng khch bao nhiu

ngi

Lng 40 ngi

70-80 ngi

40-50

40

khch ng nht nhiu + C Khng 100% n 0 0 bao

khch hng n ko ?

(nu c bao nhiu) 7.Hun luyn vin + C bao 1 nhiu HLV + HLV c Thy c ch Rt tt, ging dy C nhit ko tnh dn tn tnh nhit tnh,thi khi c hi n cn. Ch c mt ngi ch cch tp khi mi vo tp, khng phi HLV thc th. HLV kh nhit tnh, sn sng gii p thc mc hc vin + gian ngi HLV Thi 1 c ch Khong 3h Kho ng 3-4 bui Ngi mi vo s tp u tin. Mi c ch khong 30p. ln hng dn 4 3 1

khong 1h.

dy tb bao nhiu lu?

im mnh: im mnh: Gn im

mnh:

- im mnh: phng

Gi r. Gn nhiu trng i Phng tp rt thng tp c ngi gi xe trng, li th hc, giao thng thong, rng ri, h, ch gi xe rng tip cn khch thu n tin i li, Giao thng rt tt ri, khng thu tin gi hng mc tip cn c v thun tin, Gi xe. Ngoi ra cc dch

tiu. C y nhiu khch hng c hp l, C ging v bn km kh a cc dng mc tiu. Bi tp vin c tp c bn, a dng, hng dn, dng, p ng c tp.

ngo i nhiu kinh nghim nhu cu ngi

p ng iu aeorobics l ph v

nhit Nh v sinh nhiu p

nh cc tnh, Ngay trc k ng c nhu cu 8.Nhn xt kin tp vi bin tp im mnh yu cu khng phng tp khc, tc x nn rt thun ngi v im yu qu cao. Nhn CLB Tuyt Minh tin cho cc bn im yu: phng tp din cn c nhy hin sinh vin. c, s lng cng c trng chung ca i i v yoga. i im yu: Phng nh cht lng cc tng tch/ngi nhn ng HLV c bng tp kh c, My dng c khng nhiu, th chp c, qu im khng cp r rng, cc mc khng a dng lm ngi tp kh ng HLV ging dy v hin i, Phng kim c dng c yu: hc vin nhit vs cht lng rt mong mun. Gng

cnh tranh

dng c tp tnh, thi n thp, Khng c cc v thm lt nn khng c. Cha c cn vui v. dch v khc i che ph mt t ca tp. Khng

cc dng c im yu : Phng km, Vic gi xe phng

chc nng nn vn cn cht, cha kh lng lo, khng hin i v qu c k khng dng phm. a c tn trang c ai trng xe. l im yu ln nht ca phng tp ny.

sn nhiu . Dng c c Hun cha p ng nhu

luyn vin s cu ca tt c hc lng cha t v vin, thiu my

nhit mc hin i. Quy

tnh, mt yu m vn cn nh. t tc ng ..Cha c nhiu ln n vic dch v a dng hc vin c nh quy bn c

mun tip tc nc,...cha

n ni tp ch gi , t hay khng. trang ring,..Vn

Thng

hay c kh nng b mt

mt dp. Khi hoc nhm dp. phng tp

ng vo bui chiu th

thng c mi m hi ca ngi tp gy cm gic kh chu.

Ngun: Kho st ca nhm nghin cu III. M t d n v chin lc thc hin 1. M t sn phm a. Sn phm chnh Nh chng ti cp trn, sn ph m chnh m chng ti cung cp trong d n ny l dch v tp luyn th d c, th thao, th hnh nhm mang n cho khch hng ca mnh sc khe, vc dng cn i v nng cao kh nng rn luyn c a bn thn. C th hn i vi d n ny, sn phm chnh l dch v tp luyn Gym & Aerobic. m b o d n c th to ra c sn phm chnh m n p ng y nhu cu ca khch hng th c hai yu t v cng quan trng l: cng c, dng c, thit b tp luyn v ngi hng dn. Din tch phng tp Gym c tnh 150m2 (chiu rng: 7.5m, chiu di: 20m) , din tch phng tp Aerobic tng 2 l 90m2 cn phng cho thu v tp Aerobic b sung l 60m2. V ph n my mc thit b chng ti tm hiu th trng v tm c mt s nh cung cp c uy tn ti TP. H Ch Minh nh: Cng ty TNHH TM & PTCN Quang Minh (181 /7 ng 3/2 - Qu n 10 - TP H Ch Minh); C s st nhm inox Minh Hng (S 83 ng S 12 - P.Bnh Hng Ha - Q.Bnh Tn - TP.H Ch Minh); Ca

hng dng c TDTT Misport (56 Nguyn Thi Sn, P.3, Q.G Vp, TP.H Ch Minh); Dy shop bn dng c th thao S 1 ng Huyn Trn Cng Cha, qun 1; website theducthethao.vn. Cc my mc thit b ny l nhng my mc thit b hin i v tin tin, cng vi im mi l kt hp nhiu cc loi my mc, thit b a nng to thun li cho ngi tp, y chnh l im m cc phng tp Gym hin nay trn a bn m chng ti xc nh l cn yu km. V ph n hun luyn vin Gym & Aerobic chng ti s tm theo hai cch: th nht, lin h vi Trung tm TDTT Q. Th c thu nhng ngi ang hng dn cng nh l nh chnh Trung tm tm gip HLV; th hai, ng cc thng tin tuyn dng hun luyn vin ln cc trang web thng dng v tuyn dng (timviecnhanh.com; 24h.com.vn; vietnamworks.com). Ngoi ra, cc thnh vin trong CLB nu nh l nhng ngi c kinh nghim trong vic tp luyn Gym & Aerobic th chng ti cng s lin h, hp tc vi h tr thnh nhng ngi hng d n vic tp luyn. b. Sn phm, dch v km theo Ngoi vic cung cp sn phm chnh l dch v tp luyn Gym & Aerobic, th m hnh CLB m chng ti a ra cn cung cp cc sn phm khc nh: nc gii kht; cc cng c, dng c h tr cho vic tp luyn; v dch v cho thu phng tp vi mc ch ph c v cho cc CLB, cc hi, nhm khc c a im sinh hot khi c nhu cu. iu ny ph hp vi mc ch, chc nng ca phng tp nh chng ti phn tch trn. Ngoi ra, cn c cc d ch v t vn v ch dinh dng., thc n, tp luyn kt hp do cc hun luyn vin, nhng ngi h tr hng dn tp luyn v t cc kin thc m ban qu n l c c qua th c t cng nh tm hiu t nhiu ngun ng tin cy nh (webthehinh.com, thehinhviet.com). Vic a thm cc sn phm, d ch v km theo ny khng ch nhm tm kim thm ngun doanh thu cho d n m cn phc v t t nh t cho li ch ca khch. hng trong phn khc th trng chnh, chnh iu ng thi s gip cho vic gia tng khch hng, gia tng th phn v gip hot ng ca m hnh CLB hiu qu hn thng qua vic gia tng doanh thu t nhiu ngun khc nhau.

2. Chin lc thc hin a. Phn tch SWOT STRENGTH WEAKNESS

Cc chng trnh lp hc c Ngun ti chnh hn ch thit k m t cch sng to bi cc Cha c thng hiu v danh chuyn gia hun luyn th d c th ting hnh. Cha th p ng ht nhu cu i ng hun luyn vin c ca tt c cc bn sinh vin trang b y kin thc chuyn Chi ph cao trong vic mua my mn cng vi s nhit tnh s gip mc thit b hin i v phi trang cho khch hng t c kt qu b mi hon ton cho cc dng c nh mong mun. tp Khng gian tp thong mt to Chi ph xy dng phng tp ln nn c s thoi mi khi tp Kh khn trong vic tm kim luyn. cc hun lun vin gii. Phng thay c thit k kn o, t gi an ton thun tin cho cc thnh vin luyn tp. Cung cp s lng my a d ng, y , ph h p vi quy m phng tp. Trang b tin nghi y : c thm lt, rm che, c trang b qut, nh v sinh sch s,c cc dng c o cn nng chiu cao, k dp, t gi , dng c tp khi ng,.. C cung cp thm dch v gii kht,tri cy,thc phm dinh

Sn phm

dng cho ngi tp Ga c hp l, ph hp vi sinh vin C lch tp phong ph p ng nhu cu ca sinh vin C nhiu lp hc mi m nhiu phng tp trn a bn t c :Nhy hin i, yoga, khiu v,..

Chi ph thu t xy dng phng tp r hn so vi thu bn ngoi Phng tp c qun l bi nhm sinh vin tr nng ng, sng to , nhit tnh -a im thun li: Ch thu ht c i tng

Phng tp c xy dng ngay khch hng l sinh vin ca trong khun vin trng( Khu M) trng. d dng p ng nhu cu tp C th gp kh khn trong vic thdc(tpgyms,aerobics,dance) thu ht sinh vin trng ngoi vo ca cc bn sinh vin . Th trng -Chi ph thu t xy dng phng tp r hn so vi thu bn ngoi -V ngay trong trng nn c th ln lch tp nhiu gi,nhiu ca hn so vi bn ngoi -C th tn dng khng gian tha,hoc gi trng cho cc tp(do quy nh ca trng)

cu lc b khc trong trng nh clb khiu v,v thut,..thu phng tp gp phn to thm thu nhp .

-V ngay trong khun vin i ng qun l cn thiu kinh trng nn d dng qung nghim

co,gii thiu phng tp cho cc Vn b gii hn v ti chnh bn sinh vin. c th tng quy m ca phng tp. -Nhm qun l cng l sinh vin V quy m ch trong khun vin nn c th PR,gii thiu v thuyt trng ngn h ng nn khng th Phn phi phc cc sinh vin(l bn ca thu ht cc i tng khc vo mnh) n phng tp. trng. K c sinh vin ca trng V ch yu dng knh phn phi n u khng c th sinh vin cng trc tip(gii thiu trc tip n khng c vo trng. ngi c nhu cu tp ) nn tip kim chi ph,thi gian,c hiu qu OPPORTUNITES THREATS

M cc dch v km theo nh Sinh vin thng chn nhng bn nc ung, trang ph c th ni c gi r, v v y tm c gi thao c ph hp l thch th c ln ca

Nhu cu gii tr v theo xu d n. Sn phm hng hin i ca sinh vin ngy Sn ph m thay th: sinh vin cng tng, c th khai thc thm c th chn cc mn th thao khc mng nhy hin i,yoga,..(y l nh bng , bng chuyn vi th trng tim nng) mc chi ph nh hn rt nhiu

i sng sinh vin ngy cng Khng tm kim c hun

c nng cao

lun vin gii

Cng ngh khoa hc hin i Trn th trng c nhiu loi nhiu my mc,thit b c sn my c th tp th dc ngay t nh xut. m khng cn n phng tp. Trong giai on lm pht,kh khn v ti chnh th nhiu sinh vin khng kh nng n phng tp Nhiu bn sinh vin s dnh thi gian cho hc tp v vic lm thm hn l tp th duc. Trong tng lai trng s xy dng mt khu lin hp th thao hin i ngay trong trng Cng ngh khoa hc ngy cng pht trin th nguy c my mc phng tp b lc hu,li thi Trng nghim cm ngi l vo trng. i th c nhiu kinh nghim v c mt lng khch hng thn thu c nht nh Khch hng l sinh vin nn yu cu v gi cng nh cht lng rt cao. Cc sinh vin quen vi phng tp c th s khng d chuyn ch tp.

Th trng

Nm trong khun vin trng nn s thu ht c mt lng ln sinh vin n tp.

Cc clb sinh hot trong trng ngy cng m rng: Clb khiu v: c th m thm khiu v th thao;

c s h tr ca nh trng sv c th m thm clb aerobic.. lm gim lng sv n trung tm v vn thu mt b ng. Nu c nh trng cho php cc sinh vin trng khc n phng tp nh ti cc CLB khc ca trng th khch hng ca d n s c m rng v th trng. sinh hot S C nhiu clb v phng tp ln cn trng c xy dng thm. V cc cu lc b ny cng ang khai thc v hng n xy dng phng tp a nng,nhiu loi hnh mi Th trng hp dn nn c th xut hin nhiu i th tim n S c nhiu phng tp do chnh nhng hun lun vin gii v uy tn m. Trong th i gian ti nh trng tip tc m rng quy m, nng cp ng x, c s vt cht to iu kin thun li hn v thu ht nhiu sinh vin hn Phn phi n phng tp. Quy m sinh vin tip tc tng trong thi gian ti v vy lng khch h ng tim nng ca phng tp s tng. Phng tp c th s b qu ti do lng cu vt qu cung. Trong tng lai khi c nhiu sinh vin n tp hn th phng tp phi nng cp m rng, nu khng s b mt khch h ng. Nhu cu a dng ca sinh vin i hi phng tp phi trang b thm nhiu my mc thit b. Trong khi nhng dng c ny rt

Nhu cu tp th dc ca sinh t tin.

vin ngy cng cao c bit i vi sinh vin Ngan Hng th yu t ngoi hnh rt quan trong nn nhu cu tp th dc c mt vc dng p l tt yu. Sinh vin thng c xu hng m ng, v vy nu thuyt phc c 1 sv tham gia trung tm th s c nhiu sv khc cng tham gia.

b. Chin lc Marketing Mix Product Sn phm c vai tr quan trng s mt trong cc chin lc Marketing nhm p ng cc nhu cu ca khch hng. Sn phm p ng nhu cu c a khch hng l yu t c t li gip cho doanh nghip tng kh nng cnh tranh trn th trng. i vi sn phm m cng ty ang mun cung cp l loi m khch hng khng mua cc hng ho h tr, hng ho phng tin, m ch mua li ch m cc hng ho mang li. Ngi ta gi l Service offer, cn qu trnh cung cp dch v th c gi l Servuction (tng ng vi khi nim Production trong sn xut hng ho). V y ci g cu thnh Service offer nhn t quan im ca khch hng? Khi khch hng n mua mt dch v, h nhn c cc yu t sau: Cc yu t vt l: l ch t lng ca cc dng c, my mc thit b h tr cho vic tp luyn, k c cc yu t lin quan nh thm, king, phng c, nh v sinh Cc li ch khoi cm: l s thong mt, sch s ca phng tp, s tho i mi, hng phn trong vic tp luyn Cc li ch tm l: l s d chu, yn tm, c tn trng, c n tip nim n cc li ch ny kh xc nh v khch hng

cm nh n c mt cch ch quan. Do vy vic qun l cung cp cp DCH V kh khn hn qun l cung cp hng ha thun ty.

Hnh 3.2. Mi quan h gia cc yu t trong h thng Servuction

C s vt ch t

Sinh vin

Hu n luyn vin

Dch v

Mi quan h trong cung cp dch v ca doanh

Trong h thng kiu ny, cc yu t sau y c nh hng n kt qu ca h thng, tc l nh hng n cht lng DCH V: Kh nng ca thit b cung cp so vi s mong i (k vng) ca nhn vin phc v v ca khch hng: iu ny ngha l nhng trang thit b ti phng tp s phi p ng c nhu cu tp luyn ca sinh vin v hun luyn vin.

Cch thc sinh vin s dng cc thit b: d dng, tin li, s dng ng chc nng ca my v em li hiu qu trong luyn tp. Khng b chn thng, s c ngoi mun do khng bit cch s dng thit b.

Mi quan h gi a sinh vin v hun luyn vin: thng tin trao i gia h, thi , tnh cm gia h: Ging vin ging dy cn c thi nhit tnh, hng dn ngi tp mt cch bi bn v thng xuyn.

Mi trng ni cung cp dch v: Din tch ca phng tp m bo cho mi bui tp khng tr nn qu ti mt khc trang b qut thng gi bi v khi c ng sinh vin tp s c nhiu m hi v gy cm gic kh chu.

Theo quan im hng v khch hng, cht lng d ch v ng ngha vi vic p ng mong i ca khch hng, tho mn nhu cu ca khch hng. Do vy, ch t lng c xc nh bi khch hng, nh khch hng mong mun. C th phn tch ch t lng DCH V thnh 2 thnh phn cu thnh ch yu nh sau: Cht lng trn phng din k thut (hay phn cng ca cht lng): My mc thit b ti phng tp, c s h tng ca phng tp Cht lng trn phng din chc nng (hay phn mm ca ch t lng): Yu t hun luyn vin hng dn v cung cp phc v ca nhn vin ti phng tp Qua kt qu kho st cho th y my mc thit b ti mt s c s sinh vin i hc Ngn hng thng lui ti hu nh tng i c v thng xuyn qu ti vo gi cao im, cc phng tp ny rt t trang b mt s thit b c bit nh: my nh m bng, tp eo, p xe in. V vy cng ty c th tp trung vo 2 chin lc nh sau: a dng ha sn phm d ch v : Phng tp c thm 1 tng phc v tp luyn Aerobic, nh y hin i dnh cho sinh vin, nhm sinh vin c nhu cu tp luyn do hin nay xung quanh a bn gn trng cha c loi hnh ny, sinh vin ch yu tp luyn ti hi trng, khng gian khng m bo. V v y chin lc ny c th thu ht c nhm khch hng l cc nhm nhy, nhm Aerobic v cc i vn ngh.

Phng tp trang b y cn o, thm lt sn, qut thng gi, king bao tng, nh v sinh, t ng qun o, Phng tp cn trang b thm mt s my tp c bit nh: my nh m bng, tp eo, p xe in, ty theo nhu cu c a sinh vin. Ngoi ra, vic c thm mt quy hng bn cc loi thc n, ung, th c phm b sung l cn thit. To s khc bit:

Yu t c bn quyt nh n s khc bit gia cc dch v chnh l gi tr ph thm mang li cho khch hng. V cc dch v thng ging nhau v dch v c t li, ch khc nhau dch v bao quanh, do doanh nghip no gia tng gi tr mong i c a khch hng d ch v bao quanh s khng nh thng hiu v chim lnh th phn. i vi phng tp th hnh i vi sinh vin s khc bit c th mang li l: Cung cp min ph d ch v t vn i vi sinh vin mun ci thin chiu cao, c bp, th cht ni chung. Tng o thun tp th hnh i vi hc vin ng k mi ti phng tp. Cung cp dch v theo di kt qu tp luyn, gip h c vin nh gi vic ci thin th cht c a mnh sau 1 qu trnh tp luyn. Thng xuyn m i cc ging vin c uy tn trong thnh ph v hun luyn cho hc vin.

 nh k t ch c cc cu c thi v th lc dnh cho hc vin, giao lu vi cc hc vin ca cc phng tp khc. T chc i picnic hc vin giao lu trong cc dp ngh l. Price Xy d ng v qun l chin lc gi ng n l iu kin quan trng m bo cho vic phng tp c th xm nhp v chim lnh c th trng v hot ng kinh doanh c hiu qu cao. Tuy nhin gi c chu s tc ng ca nhiu yu t. S hnh thnh v vn ng ca n rt phc tp. Vic qun tr chin lc gi hp l i hi phi gii quyt nhiu vn tng hp v ng b. Gi c xem l yu t c tnh co gin, khi c mt thay i nh v gi dn n mt s thay i ln v nhu cu. Thng thng i vi nhng dch v ph thng m khch hng c nhiu s la chn trn th trng, mt quyt nh gim gi c th lm tng nhu cu ca khch hng i vi dch v , do nhiu khch khch hng ang s dng dch v thay th khc chuyn sang s dng dch v ny. Ngc li, mt quyt nh tng gi c th lm gim nhu cu do nhiu khch hng chuyn sang s dng dch thay th khc. Vic nh gi sn phm dch v c ngha quan trng i vi doanh nghip v n nh hng trc tip n doanh s v li nhun.Ty vo m c tiu marketing ca tng doanh nghip m c cch nh gi sn phm, dch v khc nhau, c th mc tiu ca phng tp a ra l ti a ha li nhun. Phng tp th h nh khng ph i l mt dch v mi hon ton m ch l mt dch v tng t vi dch v ang c cung cp bi cc i th cnh tranh. Chnh v vy, chng ta khng nn t gi sn phm qu cao so vi gi th trng, iu ny cho thy, chng ta phi tham kho gi th trng v gi ca i th cnh tranh trc khi lp chin lc gi. Vi gi tng ng th trng nhng c dch v cht lng tt ln s thu ht c nhiu hc vin, c bit l i tng m phng tp nhm n s lng ln sinh vin trn a bn. Sau mt thi gian to c uy tn vi cc hc vin v c ch ng nht nh trn th trng, phng tp c th xem xt vic iu chnh tng gi mt bin ph hp, ng thi khng ngng nng cao cht lng phng tp tha m n thi hiu cc hc vin.

Mc gi a ra c th nh sau:

Cc lp tp th hnh: 80.000/thng i vi cc lp 1 tun 3 bui; 120.000/ thng i vi cc lp 1 tun 6 bui.

Cc lp nhy earobic: gi 100.000 /thng, tun 3 bui Gi xe min ph

Trong tun u khai trng, s gim 10% cho tt c cc lp hc. Chnh sch marketing v gi lu d i ca phng tp a ra l gi nguyn gi v nng cao cht lng dch v. Chnh sch ny va m bo n nh c li nhun cao m li thu ht c cc hc vin. Place Chin lc phn phi sn phm c ni dung c bn chnh l thit k v qun l mng li bn hng trong giai on u tung sn phm ra th trng. mng li bn hng l tp hp cc knh vi s tham gia c a cc ch th khc nhau c sc m nh th trng v uy tn khc nhau a sn ph m t nh cung cp n khch hng mt cch thnh cng. Knh bn hng ca nh cung cp ph i m b o cc yu cu sau: Ph hp vi tnh cht ca sn phm: sn phm l v hnh.

To iu kin thun li nht cho khch hng trong vic tip cn v tm mua sn phm mt cch d dng: ch c mt v tr phng tp duy nht, nn tp trung vo yu t v tr thu n li, d tip cn v n tp. Xem xt knh phn phi ca i th cnh tranh: hu ht cc phng tp th hnh khc u khng c chnh sch phn ph i ch ng, r rng. Cc knh phn ph i cn m bo tng doanh s bn v thit lp mi quan h b n vng vi cc trung gian. Vi m hnh phng tp th hnh c quy m khng ln, xc nh c i tng khch hng tim nng l sinh vin th knh phn phi ph hp nh t chnh l phn ph i trc tip t nh cung cp n i tng khch hng. Quan trng hn, y l sn phm dch v, khch hng phi n trc tip ti phng tp s dng sn ph m. Tm li, chnh sch phn phi sn phm l m hnh phn ph i trc tip t nh cung cp n khch hng.

 Promotion Nh xc nh phn 3, chnh sch phn phi chnh l phn phi tr c tip. u im: linh ho t ln. Nh m thng vo khch hng m c tiu. To doanh s bn th c t.

Cc chnh sch xc tin h tr: Qu ng co tip th: hnh thc pht t ri cc trng i h c, ng tin qung co cc din n sinh vin, ng k tr thnh thnh vin c a website thehinhviet.com va xc tin qung co cho phng tp va c th tham gia nhng hot ng h tr ca thehinhviet.com Chnh sch ko: p dng khi nh cung cp m i gia nhp th trng v cn gia tng lng bn trong thi gian u. cc bin php p dng c th l cho tp th 1 bui u min ph, chit kh u khi i tp theo nhm nhiu ngi vi quy m chit kh u khc nhau theo s lng nhm. Quan h i ngoi: mc tiu l xy d ng hnh nh v m i quan h tt p vi khch hng (bng thi phc v nim n, cht lng dch v cao), nhn vin (c chnh sch nhn s hp l gip cc nhn vin c s gn b v tn tm trong cng vic) v vi c quan a phng (iu hnh ho t ng ca phng tp khng gy mt trt t, ln chim lng l ng hay m nhc n o, np thu y v ng hn, ) c. C cu t chc qun l S t chc Vi m t phng tp gym & Aerobic quy m nh th c cu t ch c, qun l ca n tng i gn nh. Ton b hot ng ca phng tp u do m t ngi qun l m nhim v tt c cc nhn vin cn li u chu s qun l trc tip ca ngi qun l . C th, c cu t chc, qu n l c biu din theo s sau:

V hot ng kinh doanh khng c qu nhiu phc tp nn vic hoch nh nhn s nh trn s gip cho hot ng ca phng tp din ra thun li hn. Ngi qun l c iu kin theo di st sao m i cng vic v c kh nng gii quyt m i vn thng xuyn hay t xut m t cch nhanh chng, kp th i v hiu qu . ng thi, mi nhn vin u m nhim cc cng vic ring bit v cc cng vic ny khng c lin quan nhiu n nhau nn trnh c nhng trng hp xy ra va ch m hay mu thu n khng tt trong cng vic, nh th m cng vic din ra tri chy hn. M t cng vic Qun l:

X l mt lo t cc nhim v lin quan n tip th, hot ng, nhn s, quan h khch hng, phn tch th trng.

L ngi ra chin lc pht trin ca phng tp. L ngi i din vi ngn hng, c quan thu, c quan php lut Tuyn nhn vin, o to, gim st, sa thi nhn vin; Ln lch hc, lch lm vic c a nhn vin.

Mua, tin hnh bo tr, sa cha, v sinh my mc thit b, kim tra s an ton ca phng tp v my mc.

Gim st cng vic ca nhn vin; Gim st cu lc b m bo rng thit b,my mc ang lm vic ng cch v cc khu vc tp th d c c sch s v v sinh.

Theo di tnh hnh ho t ng ti chnh, qun l chi ph v to ra doanh thu. Hun luyn vin:

Hiu bit cc hot ng ca my mc, thit b ti phng tp. Hng dn cho hc vin r rng, d hiu. Thit k bi ging ph hp t c bn n nng cao. Ch n kh nng c a tng hc vin c bi ging ph h p bo m tnh an ton, hiu qu cao.

T vn cho hc vin ch n ung, luyn tp gip cc h t c mc tiu v sc khe v vc dng hnh th. Thu ngn kim bn hng (2 ngi chia lm 2 ca sng v chiu ti)

Thu tin hc vin ng theo thng hoc theo ngy; Kim tra th hc vin trc khi vo phng tp. Ph trch cng vic ti khu vc gi cho ngi n tp luyn. Ph trch khu vc bn hng, bn cc loi nc ung, cc loi th c phm chc nng; bn cc loi qun o, dng c tp luyn th dc, th thao.

Dn v sinh phng tp v cc khu vc xung quanh, lau chi my mc, cc dng c tp, m b o ni tp sch s, v sinh. Nhn vin bo v

m bo an ninh trt t ton b phng tp.

Nhu cu nhn vin Hu n luyn vin: 2 ngi, 1 nam, 1 n. C bng cp chuyn ngnh trong lnh vc hun luyn th dc th m m . Thu ngn, bn hng, nhn vin v sinh : 1 ngi, c trnh trung cp tr ln, bit s dng thnh tho my vi tnh. Nhn vin bo v: 1 ngi, nam t 18 n 35 tu i.

Bng lng Bng 3 : Bng lng nhn vin Ch tiu HLV nam S lng 1 Tin lng ( ng) 4.000.000 + hoa hng* Thnh tin 4.000.000+hoa hng HLV n 1 4.000.000 + hoa hng* 4.000.000+hoa hng

Nhn vin thu ngn, 2 bn hng, v sinh Nhn vin bo v

*

3.000.000

3.000.000

1.500.000

1.500.000

hoa hng = 3% tng doanh thu chnh.

o to v khen thng o to

Ch doanh nghip s trc tip hng d n nhn vin bn hng v nhn vin thu ngn cung cch, thi lm vic. Cn hun luyn vin, nhn vin v sinh, nhn vin b o v l nhng ngi c chuyn mn nn qu n l ch cn hng d n h ha nhp vi cch hot ng ca phng tp. Khi Lin on Th D c Th Hnh Tp H Ch Minh c cc lp nng cao trnh HLV s c HLV i h c. Khen thng

Vo cc d p l tt s c ch khen thng thch hp ng vin nhn vin. Ngoi ra, vo dp cui nm s t ch c bnh xt nhn vin da trn thm d hc vin cng nh nh gi cho. Qua s xut tng lng hoc chia thng da trn li nhun t c. d. D ton doanh thu, chi ph: (Cc bng thng s v chi tit trong file excel c nh km theo d n) Doanh thu: Doanh thu t ho t ng chnh:

Doanh thu t phng tp Gym Doanh thu t phng tp Erobic Doanh thu t cc dch v khc:

Doanh thu t vic bn nc ung, nc gii kht Doanh thu t vic bn gng tay tp luyn

Chi ph Chi ph u t xy dng c s h tng (Cng ty c phn u t xy dng Vit Ph Tn, website: vietphutingroup.com)

Nh xng Qu t, n H thng loa Tivi Trang thit b nh v sinh Thm lt Gng Chi ph u t my mc thit b v dng c tp luyn (website: theducthethao.vn)

Gin t a nng Gh tp t a nng Cc loi my chuyn dng Cc loi t (1kg, 2kg, 3kg, 4kg, 5kg...) n t cc lo i My chy b, p xe Cc cng c dng c v thit b b tr khc Chi ph hot ng

Tin thu mt bng Tin lng nhn vin Ga vn hng bn ca cc loi nc v dng c tp luyn b tr Dch v mua ngoi Chi ph li vay Chi ph thu TNDN Chi ph khc

IV. Nhn nh v qun l ri ro 1. Ri ro th trng Th nh t, s gia tng cnh tranh t cc i th hin ti v tim nng: tnh n gin trong c cu qun l v iu hnh ho t ng ca m t phng gym s thu ht nhiu nhng i th cnh tranh c nhiu vn m cha bit kinh doanh ho t ng no.

Th hai, cuc chin gi gia cc i th cnh tranh s d n n doanh thu khng t nh d ton: v cng ngy cng c nhiu phng tp m ra nn li ko mt lng khch hng, cc phng gym s c nhng chnh sch u i hay khuyn mi v gi. Phng gym ca d n ny cng khng th ng ngoi cuc chin . Th ba, s xut hin c a mt lo i hnh th thao khc vi gym nhm cng i tng khch hng mc tiu ca d n: s hp dn ca cc loi hnh th thao ny c th n t chi ph (gi th p hn hoc min ph), tnh thun tin,v nh vy phng gym s gp ri ro s khng thu ht c lng khch nh mong mun. Qun l RR th trng : to s khc bit ca sn ph m dch v m chng ta cung cp t ch t lng n gi c, cung cch phc v , s thu n tin,mt khi khch hng n tng v chp nh n sn phm ca chng ta th mt s bin ng ca th trng nh yu t cnh tranh, gi c,tc ng cng khng nh hng nhiu n doanh thu v li nhu n c a phng gym. Bn cnh , phng tp s lun ra sc ci tin ch t lng dch v v d nh y mnh ch t lng dch v t vn, hun luyn vin trong phng tp, y l yu im c a hu ht cc phng tp Gym trong khu vc th c. Cnh , tch cc i mi phong cch cng nh lun p dng m c gi c hp l, thc hin cc ho t ng qung b, khuyn mi vo nhng thi im ph hp gi c mt lng khch n nh v m rng i tng khch hng mi. 2. Ri ro hot ng Trong qu trnh i vo hot ng thc tin ca d n, do c trng ca d n l xy dng mt phng tp c quy m nh,cha c i ng qun l c kinh nghim,chu nh nhiu bi nhn t bn ngoi,nn khng th khng quan tm n ri ro hot ng khi i vo thc t Ri ro hot ng l ri ro gy ra nguy c t n th t do cc quy trnh n i b khng y ho c b li, do con ngi, do cc h thng,quy trnh ,cng ngh hoc do cc s kin bn ngoi Nu nh d n khng c tnh kh thi hoc trong qu trnh hot ng khng bt kp vi xu hng vi s thay i ca mi trng bn ngoi,theo tm l ca ngi tiu dng sn phm th bt k l d n v cung cp sn phm dch v hay hng ho c th iu c kh nng tht bi nhanh chng, i vi d n m phng tp gym cng khng

ngoi l .Thng phng tp khi khai trng th khch n tp rt ng, mi la tui gi tr ln b nhng t ai tr li c vi phng th hnh lu di. Nguyn nhn khch quan c th l do phng tp qu ng dn n vic ch dy khng c tn tnh, hoc phng tp cha c bi tp ph hp vi sc ca tng ngi. Mt s trng hp khc l do phng thc hot ng ca phng tp khng thu ht cng nh to ra s nhm chn cho khch n tp,hoc do s c k lc hu ca dng c , ca bi tp Ri ro khoa hc k thut :khi khoa hc ngy cng pht trin th trn th trng ngy cng c nhiu sn phm ,dng c tp luyn mi hin i tin tin hn p ng cng y ,a dang cho nhu cu ca ngi tp,ng thi cac phng tp khc c kh nng trang b cc dng c,thit b tp luyn mi hn ,hin i hn cng s to p lc cho phng tp,buc phng tp mun gi khc hng th cng phi nng cao nng lc cnh tranh trong lnh vc cng ngh nu khng ri ro lng khch n tp ngy cng gim,doanh thu ca d n cng v vy st gim theo. Ri ro xy ra tai nn ngoi mun trong qu trnh tp luyn c th nh hng lm gim uy tn ca phng tp. Ri ro xy ra gian ln trm cp cc dng c xut pht t pha ngi tp gy tn tht ti sn cho phng tp. V c thnh lp bi 1 nhm sinh vin nn phng tp cha c uy tn,v khng iu kin thnh lp theo quy nh php lut hoc khng p ng in kin v c s,vt cht,tiu chun hun lun vin,u c th gy ra kh khn khi ngi tp ngy cng i hi trong cht lng v c uy tn. Ri ro Tht bi trong vic tm kim ,thu cc hun lun vin gii hng dn tp luyn tai phng tp.Chi ph cho vic thu cc hun lun vin ny c th s rt cao m doanh thu ca phng tp khng chi tr. 3. Ri ro qun l Th nh t, ch mt nhn vin qu n l qun l tt c cc ho t ng ca phng gym, trong c rt nhiu cc hot ng khc nhau. Ri ro l ngi qun l do khng c chuyn mn nhiu mt nn c th khng qun l c h t tt c cc ho t ng, c th xy ra nh ng trc trc d n n nh hng n hot ng ca CLB.

Qu n l ri ro: tm ngi nhn vin qun l c trnh v kinh nghim qu n l, u tin ngi tng qun l nhng CLB hay tng t. C thi gian th vic kim tra xem liu ngi qun l c kh nng lm tt nhim v c a mnh khng. Th hai, nhn vin qun l c qu n l tt c cc hot ng nn ngi ny c th thng ng vi 1 trong cc nhn vin cp di nh thu ngn hay nhn vin bn hng gian di trong cc kho n thu chi trc li c nhn. Qu n l ri ro: c qu n l s sch, ghi chp r rng. Thng xuyn xem xt cc bo co thu chi ny nh gi liu rng c gian di xy ra hay khng. Th ba, chnh sch lng, vic qu n l gia cp trn vi cp di v gia cc cp di vi nhau khng tha ng v hp l c th xy ra nhng bt ng v tranh ci, nh hng n hot ng bn trong v hnh nh bn ngoi c a CLB vi khch hng. Qu n l ri ro: ch CLB phi quan tm hi thm cc nhn vin, hi v m c th a mn ca h i vi cng vic, ch lng, thng, i ng, 4. Ri ro marketing K ho ch marketing: Tip th nh k hng nm vo thi im sinh vin kha mi nh p h c. Hnh thc tip th : pht t ri, khuyn mi gim 5% cho cc b n ng k theo nhm 3 ngi. Thi gian th c hin: 1 tun

nh gi chung v r i ro tip th ca d n: th p Ri ro th trng m c tiu : thp Th trng mc tiu c th v c xu hng tng. Sinh vin ca trng hin ti hn 8000. S lng sinh vin m i vo trng hng nm trn 2000 sinh vin v s lng n nh, nm sau cao hn nm trc. Lng sinh vin KTX hin ang mc 2000 v c xu hng tng ln n 4000 sinh vin trong tng lai (theo nh hng m rng KTX c a nh trng) Ri ro v thi gian: th p Tip th vo thi im sinh vin kha mi nh p hc s gip thu ht thm lng sinh vin mi.

Lng sinh vin mi thng h c tp trung trong 45 ngy u nm. V vy khi t chc ho t ng tip th th s lng sinh vin tip cn thng tin l tng i ln.

Ri ro v chi ph: th p Hnh th c tip th ch yu l pht t ri, khuyn mi. Chi ph b ra tng i th p trong khi c th thu ht c mt lng khch cao 5. Ri ro ti chnh Ri ro lm pht tng: s tc ng trc tip ln cc kho n chi ph vn u t, lm cho nhu cu vn u t thc hin thi cng xy dng d n trong tng lai s cng cao so vi lng tnh theo hin ti. V d: gi chi ph vt liu xy dng (xi-mng, st, thp) tng lm cho s tin b ra ban u xy dng phng tp ln, vt qu d ton chi ph ban u dn n khng kh nng trang tri. Bn cnh , cn xu t hin ri ro li su t tin vay tng do ta vay ngn hng phc v cho vic m phng tp. Tt c nhng iu trn lm cho nhng d tnh v vic xy dng d n gn nh o ln. Liu sau khi phng tp c a vo hot ng vi vic a ra mt mc gi hp l cho ngi tp cnh tranh vi cc i th khc th c thu hi vn nhanh hay khng. V vy m bo cho qu trnh thc hin u t c thun li, vic d tnh mc vn u t cn huy ng phi tnh n yu t trt gi v lm pht nu c. Ri ro thi gian thu hi vn u t: c th nm ngoi d on nn s nh hng n k hoch chi tiu d kin. V vy d on chnh xc hn thi gian thu hi vn u t ca d n ta phi tnh n yu t gi tr thi gian ca tin. Ri ro v cng ngh : do khoa hc k thut ngy cng pht trin, vic ra i cc my tp hin i hn, em li hiu qu tp luyn cho ngi tp hn i hi trong qu trnh kinh doanh ta ph i lun ci tin, thay th p ng nhu cu . Vic n y khin ta phi b ra mt lng tin ln i mi my mc cho ph h p. Kt qu ngun ngn qu ca ta c th b thm ht. hn ch c ri ro n y ta nn nghin cu k cng ngh trc khi bt tay vo xy d ng d n. Ri ro d n khng t c hiu sut nh d nh do xy dng km, sai st trong thit k hoc s chm tr; tht bi ca cng ngh mi... Kt qu l d n c th khng c kh nng sn sinh dng tin mt hon tt n. V vy hn ch c

ri ro trn ta ph i k kt hp ng vi nh thu xy dng cng nh i tc cung cp thit b c uy tn cao.

PHN 3: KT LUN
D n CLB Gym & Aerobic Perfect Body c xy dng d a trn s phn tch v cng k lng v nhu cu thc t ca sinh vin i hc Ngn hng ni ring v sinh vin ca cc trng trong khu v c ln cn ni chung. Ngoi ra, d n ny cn ph hp vi quy ho ch do trng i hc Ngn hng ra, gp ph n to m t sn chi lnh mnh b ch cho sinh vin, gip sinh vin nng cao th lc, lm p v ngo i hnh, qua to nn mt s tin tin cn thit cho sinh vin khi hc tp, lm vic cng nh giao tip trong x hi. Qua chin lc thc hin d n c ra nh trn, cng vi nhng nh gi tnh kh thi v mt ti chnh, cng nh kinh t - x hi, chng ti nhn thy y l mt d n c tnh thc tin v kh nng thnh cng l rt cao v rt xng ng u t v bin nhng tng trn thnh hin thc. Mt trong nhng iu ni bt ca d n ny l to mt mi trng tp luyn tt nht cho cc bn sinh vin, khng ch ngoi vic hng dn tn tnh, chu o kt hp vi cc trang thit b hin i, a nng gip cc bn t c nh ng s chuyn bin tch cc trong th i gian ngn nh t m cn l nhng chng trnh giao lu, hc hi, nhng cu c thi n i b to thm s gn kt cho tt c cc thnh vin tham gia vo CLB. Nh ng d bo, nh gi v phn tch trong Phn 2: Chin lc thc hin d n c thc hin da trn nhng c s kh o st, thu thp v x l thng tin trong th c t do c chnh xc v tin cy cao. Th nhng khng c ngha l hon ton loi b c nhng r i ro ca d n m ch phn no a ra nhng chin lc ph hp nhm hn ch ti a nhng ri ro . Cc yu t ti chnh cng nh phi ti chnh lun c nhng s bin ng nht nh, vic nhn nhn v nh gi chnh xc nhng bin ng b t li y s to nn mt s ch ng cn thit. Chnh v l do m t d n c th thnh cng v t c s hiu qu nh k v ng th ngoi vic phn tch chnh xc nhu cu ca th trng, s cnh tranh trn th trng, xy dng chin lc marketing ph hp th cng tc qun tr r i ro cng chnh l m t iu ng phi ch .

 tng ca d n c th nh gi l khng mi v khng c qu nhiu s sng to , nhng b li chnh l kh nng phn tch c chiu su v nh gi ng nhng yu t quan trng c a th trng t a ra nhng chin lc cnh tranh hp l, tn dng nhng im yu km ca i th v tha mn nhng nhu cu cn thiu ca th trng chnh l im m nh ca d n ny v chnh iu ny s gip cho m hnh CLB Gym & Aerobic Perfect Body hon ton c kh nng cnh tranh trong mt phn khc th trng chnh c nhiu i th ln v i th tim nng.

PH LC 1 CC BNG, BIU C S DNG TRONG D N

Biu 1

Nhu cu tp Gym & Aerobic ca sinh vin trng i hc Ngn hng T l sinh vin tp Gym v Aerobic trong s sinh vin c nhu cu tp Thu nhp bnh qun ca sinh vin i hc Ngn hng khu vc Th c Kho st th i gian tp luyn chnh Kho st nguyn nhn dn n vic khng tp luyn Gym & Aerobic Bng lng nhn vin

Biu 2

Biu 3

Bng 1

Bng 2

Bng 3

PH LC 2 PHIU KHO ST NHU C U TP GYM & AEROBIC CA SINH VIN K TC X I HC NGN HNG
Cc bn vui lng nh du vo cc p n ca cc cu hi di

y. Xin chn thnh cm n. 1. Gii tnh ca bn:

Nam N 2. Bn c thch tp Gym & Aerobic khng: C Khng 3. Thu nhp trung bnh hng thng ca bn l bao nhiu: < 2tr T 2tr 3tr T 3tr 4tr > 4tr 4. Bn c v ang luyn tp Gym & Aerobic khng: C Khng Nu khng l v: Trung tm tp luyn qu xa trng Khng bit phi tp nh th no mi hiu qu (khng c ngi hng dn ti trung tm) Chi ph qu m c L do khc: 5. Nu bn tp luyn Gym & Aerobic th bn thch tp vo thi gian no? T 5h 7h T 17h 20h T 20h tr i Thi gian khc: 6. Bn bit n mt phng tp Gym & Aerobic thng qua: Bn b Website Truyn hnh Cc t ri qung co Nhng knh truyn thng khc: 7. Bn c thch ni bn luyn tp Gym & Erobic c cc dch v km theo hay khng (nc u ng, dng c h tr luyn tp, t vn v ch dinh dng, qun o giy dp phc v luyn tp): C Khng Dnh cho nhng ngi tp luyn Gym & Erobic 8. Bn v ang tp luyn CLB no (a ch nu c): 9. Bn nh gi nh th no v ch t lng ca CLB m bn tp luyn:

Gi c (c th): Cng c, dng c tp luyn: C ngi hng d n ti trung tm hay khng: D ch v i km: