- Prof Shreeja Joji

Syllabus
Importance And Purpose Of Communication
Process Of Communication Communication In Organization Management Of Written And Oral Communication Barriers To Effective Communication Report Writing Communication Technology-Office Procedures And

Automation.

Communication
Sharing,

exchanging ones feeling with others is called communication. An important aspect of behavior.

Business Communication
Definition:

process of transmission of information within the business environment. Useful for both organizations as well as for an individual. Helps the business to flourish (show, decoration).

7Cs of Effective Communication

Credibility

Courtesy Clarity Correctness Consistency Concreteness Conciseness -

Builds Trust : Hero moto as brand Improves Relationships : Clear communication Builds Confidence Introduces Stability Reinforces confidence Saves time

4Ss of Effective Communication

Shortness
Simplicity Strength Sincerity

Importance of communication in Business Communication

1) 2) 3) 4) 5) 6)

Important qualification. : subject knowledge Problem solving attitude Understanding and co-operation. Efficient group work The image of the company increases Profitability increases

.Cont..
7) Opportunities . 8) Effective tool. 9) Better Customer interaction - negotiations and keeping contacts with distributors, retailers and individual customers. 10) Collection of information is easier.

Objectives / Purpose of communication:

Objectives of downward communication

(Superior to subordinate): o Instructions o Education & Training o Motivation o Raising Morale : support o Counseling o Persuasion (follow up) o Appreciation

 Objectives of communication to authority:

(subordinate to superior- upward communication) o Request o Representation o Complaints o Discussion o Suggestion

The Benefits of Effective Communication:

Quicker problem solving Improved stake Holder response Stronger Decision Making

Enhanced Professional image

Benefits of Effective Business Communication

Increased Productivity

Clearer Promotional materials

Steadier work flow Stronger business relationships

Exercise
If you are a CEO of a Sinking Pharma Company, what

objectives you would consider for an Effective Communication process in the organization dealing with the employees as well as your competitors and outside world.