- Prof Shreeja Joji

Communication
sharing,

exchanging ones feeling with others is called communication. an important aspect of behavior.

Business Communication
Definition:

process of transmission of information within the business environment. Useful for both organizations as well as for an individual. Helps the business to flourish.

Syllabus
Importance

And Purpose Of Communication Process Of Communication Communication In Organization Management Of Written And Oral Communication Barriers To Effective Communication Report Writing Communication Technology-Office Procedures And Automation.

7Cs of Effective Communication

Credibility Courtesy

Clarity Correctness Consistency Concreteness Conciseness

Builds Trust Improves Relationships Makes Comprehension easier Builds Confidence Introduces Stability Reinforces confidence Saves time

4Ss of Effective Communication

Shortness

Simplicity Strength Sincerity -

Economizes Impresses Convinces Appeals

 Important

qualification. Managing Complexity all around. The big organization management understanding and co-operation. Up to date efficient and effective network The image of the company increases Profitability increases

 Opportunities

available in the market can be

known easily Effective tool of supervision. The employee turn over will be less motivating and morale boosting. Customer interaction is better - negotiations and keeping contacts with distributors, retailers and individual customers. Collection of information is easier.

 Objectives
o o o o o o o

of downward communication: Instructions Education & Training Motivation Raising Morale Counseling Persuasion Appreciation

 Objectives
o o o o o

of communication to authority:

Request Representation Complaints Discussion Suggestion

Quicker problem solving

Improved stake Holder response

Stronger Decision Making

Enhanced Professional image

Benefits of Effective Business Communication

Increased Productivity

Clearer Promotional materials

Steadier work flow Stronger business relationships

 If

you are a CEO of a Sinking Pharma Company, what objectives you would consider for an Effective Communication process in the organization dealing with the employees as well as your competitors and outside world.