Corporate Social Responsibility 3

Business Case for CSR :

Relationship between social responsibility and Financial performance of the organisation Preston and OBannon 3 types of Relationship 1. CSR related to FP 2. FP relates to CSR 3. FP and CSR are synergetic. All the three relationship can be positive, negative or neutral.

Measures of Business Performance:

Shareholder value Revenue Operational efficiency Access to Capital Brand Value and Reputation Human Capital Risk Management

License to operate
Innovation

Dimensions of Corporate Responsibility :

Influence of Ethics, values & principles on business actions Accountability and transparency Overall commitment to triple bottom line

Eco-efficiency Environmental product focus

Alternative use of resources

Companies respect for protection of human rights Efforts for high quality work environment

Involvement of different stakeholders in CSR strategy

Quality & quantity of organisations engagement with external stakeholders.

Primary Social Stakeholders Investors Employees , Managers Local Communities Suppliers Other Business Partners

Secondary Social Stakeholders Government & Regulators Civil Institutions Social Pressure group Media Trade Bodies Competitors Academicians

Primary Non-Social Stakeholders Natural Environment

Secondary Non-Social stakeholders Environmental Pressure Groups Animal Welfare organisations

Future Generations

Non-Human Species

---