4G WORLD 2012 Media Event Plan Michigan Avenue Store Tour Tuesday, Oct.

30, 2012
4G World is an event covering a broad ecosystem of next-generation technologies and business models that power the mobile Internet industry and economy. The four-day conference includes speakers from AT&T, Google, Sprint, T-Mobile, Verizon, and several other industry thought leaders, operators and analysts. DATES: LOCATION: AT&T SPEAKERS: Monday, Oct. 29 Thursday, Nov. 1 McCormick Place, 2301 S. Lake Shore Drive, Chicago, IL 60616 Kris Rinne Operator Keynote: Presentation Title TBD -Tuesday, Oct. 30, 11:15-11:45 a.m. Panelist: Tech Roadmap for LTE Advanced -Tuesday, Oct. 30, 2:45-3:45 p.m. Monday, Oct. 29 panels (spectrum licensing) Wednesday, Oct. 31 panel (M2M) Tuesday, Oct. 30 panel (LTE Advanced) Wednesday, Oct. 31 panel (DAS)

Joan Marsh Cameron Coursey Marc Grant Jim Parker

Michigan Avenue Media Event

OVERVIEW: Invite media who are in town to attend 4G World to tour our flagship Michigan Avenue store. Host a casual morning event before the store opens, allowing media to return to McCormick Place before the shows keynotes begin. PROPOSED DATE: LOCATION: Tuesday, Oct. 30, 2012 600 North Michigan Avenue, Chicago, IL 60616 (Store is walking distance from conference hotels.) 15-20 (media list requested from 4G World organizers) Kent Mathy, Regional President (confirmed, pending media RSVPs) Christina Cheng, Area Retail Sales Manager (backup to Mathy) Retail employees in each store section to assist with demos, questions

ESTIMATED ATTENDEES: AT&T SPOKESPEOPLE:

PROPOSED EVENT OUTLINE: 7:00 a.m. 7:05-7:15 a.m. Light breakfast/refreshments available (funded by John Kampfe) Welcome from Kent Mathy at the Brand Entrance
--Overview of store, brand experience --Outline of key store sections, unique features --Hand out store maps (infographic)

7:15-8:00 a.m.

Store exploration
--Media are able to browse the store, check out what interests them --Retail employees on hand in each section to answer questions, provide demos Experience Platform The Gallery Lifestyle Boutiques Explorer Lounge

8:00 a.m. 8:45 a.m. 10:00 a.m.

Attendees depart to return to McCormick Place Shuttle provided by 4G World organizers (confirming details) 4G World welcome, keynotes begin at McCormick Place Michigan Avenue store opens to the public