EXHIBITOR PROSPECTUS

for even greater results

NEW FORMAT FOR 2012 Dealer Day, October 24 | All Attendees October 25-26, 2012

Dealers, Distributors and Retailers will be allowed on the exhibit floor October 24, 3 p.m. 7 p.m. Kentucky Exposition Center | Louisville, Kentucky | www.gie-expo.com | (800) 558-8767

www.gie-expo.com

marketing roi
As you consider where to invest your marketing dollars in 2012, take a close look at the No. 1 tradeshow for the outdoor power equipment and landscaping industry. Retooled this year for even greater benefits, youll find all the elements that have positioned this show as No. 1 for a quarter century, plus two new high-profile features A venue for your dealer meetings leading into the tradeshow and a dealer preview on opening day. If a high conversion rate of new customers and marketing-influenced sales are among your measures of success, GIE+EXPO 2012 should already be on your calendar.

Some see tradeshows as an expense. Savvy suppliers understand its a profit-driver.

Your Customers Experience
Your customers attend GIE+EXPO primarily to see new products and find out whats new in the industry or explore new opportunities for their companies. Join the industry-wide party at 4th Street Live! for two nights of free concerts! Kansas will be featured Wednesday night, followed by the Eli Young Band on Thursday. Louisvilles premier dining and entertainment district, 4th Street Live!, features a mix of leading national and regional restaurants and clubs.

In this economy, everyone is looking for ROI. I assure you we wouldnt be here if it wasnt worth it. GIE+EXPO lets us target this important landscaper segment and also provides an excellent venue to wrap-up a season-long New Holland Construction promotion.We flew in 32 landscapers from North America to compete, and we believe GIE+EXPO helped get New Holland Construction equipment on landscapers shopping lists.

Dave December New Holland Construction

is sponsored by the Outdoor Power Equipment Institute, Professional Grounds Management Society and Professional Landcare Network. It is recognized by Trade Show Executive Magazine as a Gold 100 tradeshow, which honors the largest trade shows in North America.

You are encouraged to host your dealer meetings this year at the Kentucky Expo Center Monday through Wednesday, leading up to the show opening Wednesday afternoon. Meeting space will be complimentary; you are only required to pay for certain room-set charges. Any food and beverage ordered for those days will be at a discounted rate. As extra incentives, you can block hotel rooms for your customers and reserve space for outdoor product previews. On Wednesday, October 24, at 3:00 p.m. the show will open exclusively for dealers, retailers, distributors and the media. During a welcome reception on the tradeshow floor, 5:00 7:00 p.m., you can host a special event in your booth or simply be available to capture your share of this pre-qualified audience. On Thursday and Friday, October 25 - 26, GIE+EXPO, Hardscape North America and the Outdoor Demo Area will be open to all industry participants.
www.gie-expo.com

Produced by Sellers Expositions 222 Pearl Street, Suite 300 New Albany, Indiana 47150 www.gie-expo.com

Call to exhibit: (800)558-8767

dealer meetings
98% of lawn & landscape pros and 95% of dealers who attend have a say in purchasing decisions.
The greatest thing about GIE+EXPO is that it DOES attract the right decision makers for our industry. The influencers we like to talk to are in attendance. The dealer-only day will set up very nicely for our business where we can spend some quality time prior to the main show. Were looking forward to it.
(800) 558-8767

Todd Goers Kichler Lighting

www.gie-expo.com

networking
Year after year, attendees report the No. 1 reason they attend is to see the newest industry innovations and products. And, the New Products Showcase located on the tradeshow floor, near the popular Food Court will be their first stop to see whats new in 2012. Press conferences will be held in the press center on Wednesday and Thursday. Outdoor Demonstration Area Attendees at this show are used to test driving and comparing the latest products before they make purchasing decisions. The popular 19-acre Outdoor Demo Area makes that possible! Open on Thursday and Friday, the demo area is just steps away from the indoor exhibits. You will have 15 hours to demonstrate your newest products in a hands-on format that has become essential to the sales process in this industry.

2 industry parties at Fourth Street Live!

give you plenty of opportunities to entertain and mingle in a relaxed setting.

Co-located with Hardscape North America in 2012!

Introduce your products to hundreds of hardscape contractors and distributors. This combined industry mega-event gives exhibitors a vastly expanded audience.

Legendary rock band Kansas kicks things off on Wednesday night at 9 pm. On Thursday night enjoy the popular Eli Young Band. Their song Crazy Girl was named the 2012 Academy of Country Music Awards Song of the Year.

This is an extremely good show because of the quality of customers that attend. Having GIE+EXPO and Hardscape North America together is a good combination. The facilities rank very high. Everything from the location to the logistics to the promotions is great. Louisville and the Kentucky Expo Center provide a really nice environment to display our equipment, answer customer questions and promote our products. Steve Detrick John Deere

is an ideal environment for exhibiting. The Kentucky Exposition Center is a state-of-the-art exhibition facility with right-to-work rules, low material-handling rates and an adjacent turf-and-dirt area that showcases products in action. While the city boasts world-class dining and accommodations, the per-diem rates are among the lowest in the U.S. It also offers a central location within driving distance of half of the U.S. population and a friendly style that is the hallmark of Louisvilles hospitality.

Youll be surprised how easy and affordable it is to do business in Louisville.

www.gie-expo.com

opportunities
If you are ready to boost your sales, GIE+EXPO is for you! It is an annual gathering of buyers and suppliers of Outdoor power equipment, distributed through dealers, retailers and distributors for consumer, professional and rental use Lawn and garden products/outdoor leisure items, distributed through home centers, dealers and retailers Light construction and landscape equipment used by general and hardscape contractors, landscapers, golf course superintendents and parks & recreation crews Its all about access to the lawn & garden/outdoor power equipment market. You are invited to participate not in a tradeshow but instead in your No. 1 opportunity to be introduced 18,000 registrants who are exceptionally interested in new products.
(800) 558-8767

Marketing Opportunities Tailor Made to Engage Your Audience

GIE+EXPO sponsorships are designed to provide maximum exposure and branding impact. Offering a wide range from ads on the show website to badge lanyards to concert sponsorships, Show Management will work with you to make sure your audience gets the message.

Show Planners Go the Extra Mile to Make Your Investment Pay Off
Dealer Resource Pavilion
Hosted by the Outdoor Power Equipment Institute, Inc. (OPEI) and the North American Equipment Dealers Association (NAEDA), the Dealer Resource Pavilion draws excellent leads for you. These are top dealers who expect to gain from: Education for technicians and owners/managers offered by dealership-management guru Bob Clements Wednesday admission to the show floor Networking sessions with their peers from around the world

Targeted Promotional Campaign

Direct mail program nearly 500,000 four-color brochures cover the industry Show-supported exhibitor mailings free attendee-promotion materials to increase business at your booth Preview newsletters 229,000 copies of this publication to give customers updated show details Digital communications Attendee and exhibitor details delivered through email from Show Management Free service to launch your own, targeted email campaign Advertising Half a million dollars worth of targeted advertising to ensure your customers know the dates, benefits and how to register Website Information source for seminar schedules, registration and other details Press coverage Fantastic support from trade press Promotion Tool Kit Step-by-step tips for creating visibility and building attendance at your booth Press center Professionally run, onsite press center for hosting your news conference and distributing media materials Show Daily Sneak Peek 80,000 sent digitally to potential attendees Social media campaign Opportunities to build your network through the shows social media program

GIE+EXPO Workshops
GIE+EXPO Workshops draw professional landscapers and hardscape contractors for a chance to take advantage of industry education and additional networking opportunities while sampling PLANETs and ICPIs Conference offerings.

GIC & School of Grounds Management

GIE+EXPO is where the industry goes to learn about the latest trends and best practices to help grow their businesses! With PLANETs and HNAs Green Industry Conference and PGMS School of Grounds Management offering more than 80 important educational sessions during GIE+EXPO 2012, leading commercial-equipment buyers will be on hand.

GIE+EXPO is really good for additional contacts and networking and developing business with prospective dealers and distributors who then spread the product throughout the country and the world. About 50% of my overall marketing budget is dedicated to this show. And the response continues to grow and grow each year. Id recommend potential exhibitors do your homework and be informed. GIE+EXPO has really worked for me. Louisville is a good venue and the time of year is good just between the summer and winter seasons. Ted Scovitch | Easy Lift Products

Exhibit Schedule
Move-In
Sunday, October 21 Indoor: 8 a.m. 8 p.m. | Outdoor: 8 a.m. 5 p.m. Monday, October 22 Indoor: 8 a.m. 8 p.m. | Outdoor: 8 a.m. 5 p.m. Tuesday, October 23 Indoor: 8 a.m. 8 p.m. | Outdoor: 8 a.m. 5 p.m. Wednesday, October 24 Indoor: 8 a.m. 2 p.m. | Outdoor: 8 a.m. 5 p.m.

2012 GIE+EXPO Booth Rates

To get the member rate for 2012 an exhibitor must have been a member by December 1, 2011 and be a member in good standing before the contract goes out. Outdoor demonstration space is available to all exhibiting companies. Rate for outdoor space: Up to five times your indoor space 80/Sq. Ft. Any additional space in excess of the allotted five times your indoor space $7.50/Sq. Ft.
Booth sizes are based on increments of 10 x 10

More than 400 Sq. Ft.

$18.80/Sq. Ft. $20.20/Sq. Ft. $22.70/Sq. Ft.

100 400 Sq. Ft.

$19.90/Sq. Ft. $22.20/Sq. Ft. $24.40/Sq. Ft.

Members of OPEI, PLANET or PGMS Ineligible, nonmembers of OPEI*, PLANET or PGMS Nonmembers who are eligible for regular membership in OPEI*

* For information on eligibility definitions call Sellers Expositions, (800) 558-8767

Tradeshow
Wednesday, October 24 Dealers, distributors, retailers, media and exhibitors Indoor: 3 p.m. 7 p.m. | Outdoor: Closed Thursday, October 25 All industry Indoor: 9 a.m. 5 p.m. | Outdoor: 9 a.m. 5 p.m. Friday, October 26 All industry Indoor: 9 a.m. 5 p.m. | Outdoor: 9 a.m. 4 p.m.

Application for Space

Please reserve Address Telephone ( Contact name Products to be displayed ) square feet of indoor exhibit space for: City Fax ( )

company name
State Zip

Move-Out
Friday, October 26 Indoor: 5:30 p.m. 8 p.m. | Outdoor: 4:30 p.m. 8 p.m. Saturday, October 27 Indoor: 8 a.m. 8 p.m. | Outdoor: 8 a.m. 8 p.m. Sunday, October 28 Indoor: 8 a.m. 5 p.m. | Outdoor: 8 a.m. 5 p.m.

E-mail address

Please complete & return to: GIE+EXPO 2012 222 Pearl Street, Suite 300 | New Albany, Indiana 47150 Phone: (812) 949-9200 or (800) 558-8767 | Fax: (812) 949-9600

PRSRT STD US POSTAGE PAID UNITED MAIL

222 Pearl Street, Suite 300 New Albany, Indiana 47150 Phone: (800) 558-8767

Dealer Day, October 24 All Attendees October 25-26, 2012

Ky. Exposition Center | Louisville, Kentucky | www.gie-expo.com | (800) 558-8767
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