Marketing Plan

Product Launch Party

August 30, 2023(Wednesday)

Crown Regency Residences Guadalupe Function Rooms

Date of the Version of the Plan: July 30, 2023

Plan Autor: Vinyl Vibes Production
II. Event introduction

A. Five (5) Ws

 What event is being organized?

The event is called Product Launch Party: A launch party provides an opportunity to showcase
the product in a fun and engaging way. By creating a memorable event that showcases the product and
celebrates its launch, you can help to ensure a successful debut and build momentum for future growth.

 Why is it being organized?

A launch party is an opportunity to recognize the time and dedication that went into developing
the product. It can enhance staff morale and create a favorable environment that can assist drive future
success.

 Who are expected to attend?

Customers, members of the media, industry professionals, employees, and VIPs make up the
audience or guests. The attendance at a product launch party will vary depending on the objectives of
the occasion and the intended market for the product. With the help of our team production, Vinyl Vibes
Production, the entire event will be organized.

 When will this event take place?

The launch party event will be on August 30, 2023, Wednesday starts at 6pm. Our team and the
entire company decided to have the Wednesday day of the week since its midweek timing: Wednesdays
are typically considered a "hump day" of the workweek, where people are looking for a break from their
routine. Launching a product on a Wednesday can be a welcome distraction and give attendees a chance
to socialize and have fun during the week.

 Where is your event going to take place?

Our team decided to go for Event Spaces: Renting an event space such as a conference center,
banquet hall, or rooftop terrace can provide ample space and flexibility for hosting a launch party. These
venues usually come equipped with audiovisual equipment, and seating arrangements. It will be in Cebu
City. The Crown Regency Residences Guadalupe Function Rooms located at V Rama Ave. Guadalupe 6000
Cebu City, Philippines.

B. Program

The Welcoming and Introductions phase of the program flow in this party is carried out to
welcome the guest and give a summary of the product, its distinctive features, and its benefits. The
product demonstration, which includes a live demonstration, is followed by an introduction of the guest
speaker, who will then share and provide their viewpoints on the product. The entertainment comes
next, followed by the serving of food and beverages. The second last part is the networking, which
provided opportunities for visitors to connect and network. The last part is the closing remarks, where
you express your appreciation for everyone who came and helped with the launch of the product.
lll. Product Background

A. People behind the Project

Stakeholders have a vested interest in the success of the product being launched,
whether they are internal stakeholders such as employees and executives or external
stakeholders such as customers and partners. The stakeholders of the MobiSpice company are
the top executives, including the CEO and other senior leaders in product team development,
which is credited to the MobiSpice product manager and industrial designer. Next are the
marketing and PR teams, event planners, investors, and partners.

B. Brief History and event objectives

The history of cellphones dates back to the early 1970s when Motorola invented the first
mobile phone. However, it wasn't until the 1990s when cellphones became more widely
available and affordable to the general public. Over the years, cellphones have evolved
significantly, becoming smaller, more powerful, and packed with features such as cameras,
internet access, and mobile applications. In 2023, a new cellphone called "MobiSpice Phone" is
set to launch. The Mobispice is a unique device that combines a foldable screen, advanced AI
technology, and a sleek design. The phone is designed to provide users with a seamless
experience that seamlessly integrates with their everyday lives.
The launch of the MobiSpice Phone will be preceded by an extensive marketing campaign that
includes digital and traditional media channels. The company will also organize launch events in
major cities around the world, inviting tech enthusiasts, industry experts, and the media to
experience the phone's capabilities firsthand.
The objectives of the launch events are to generate buzz around the MobiSpicePhone,
showcase its unique features, and build a strong brand identity. The company will also use the
events to gather feedback from attendees, which will be used to improve the product and
inform future marketing strategies. In addition to the launch events, MobiSpice plans to partner
with major retailers and e-commerce platforms to make the phone widely available to
consumers. The company aims to capture a significant share of the global smartphone market
by offering a unique value proposition and a high-quality product that exceeds customer
expectations.
The MobiSpice Phone is designed to revolutionize the smartphone industry, offering an
unparalleled user experience that sets it apart from competitors. With its innovative features
and sleek design, theMobiSpicePhone is sure to make a splash in the market and become a
sought-after device for tech enthusiasts and casual users alike.
lV. Situational Analysis

A. SWOT Analysis

Strengths(+) Opportunities(+)
 Extensive marketing campaign: The - Market potential: The new product has the
launch event will be preceded by an potential to capture a significant share of the
extensive marketing campaign that market, generating revenue and increasing
includes digital and traditional media the company's market share.
channels, generating buzz and attracting
- Partnerships: The launch event could attract
a large audience.
potential partnerships with retailers and e-
 Innovative product: The new product is commerce platforms, increasing the
unique and innovative, with features that availability of the product and expanding the
are not currently available in the market, company's reach.
which will attract tech enthusiasts and
- Brand awareness: The launch event will help
early adopters.
to increase brand awareness and attract new
 Strong brand identity: The launch event customers, further establishing the
will help to build a strong brand identity company's position in the market.
and establish the company as a player in
the market.

Weaknesses (-) Threats(-)

 Limited target audience: The new  Economic instability: Economic instability
product may have a limited target could negatively impact the launch
audience due to its high price or specific event's attendance and the new
features, limiting its overall market product's market potential.
potential.
 Negative reviews: Negative reviews or
 Competitor response: Established technical difficulties during the launch
competitors may respond to the new event could have a significant impact on
product launch with their own innovative the new product's reputation, leading to
products or pricing strategies, affecting a decline in sales.
the new product's market share.
 Legal challenges: The new product could
 Technical difficulties: There may be face legal challenges from competitors or
technical difficulties during the launch regulatory bodies, impacting its market
event that could negatively impact the potential and overall success.
overall perception of the new product.
B. PESTELI Analysis

Factors Indicators

Political Political factors can influence the success of a

new product launch event. Government policies
such as regulations on advertising, trade tariffs, or
taxes may impact the cost of the event.
Additionally, any political instability or unrest in
the region where the launch is happening can
negatively affect attendance and the overall
success of the event.

Economic Economic factors such as inflation, exchange

rates, and the overall economic situation in the
target market can impact the success of the
event. A weak economy may discourage potential
customers from attending the launch or
purchasing the product.

Social Social factors such as cultural differences,

consumer behavior, and trends can impact the
success of the launch. Understanding the target
audience's preferences and interests can help in
tailoring the event to their liking, making the
launch more appealing and effective.

Technological Innovation and technology play a significant role

in the success of a new product launch event.
Ensuring that the event is technologically
advanced and making use of digital platforms can
help in attracting the target audience and
creating hype.

Environmental Environmental factors such as the impact of the

event on the environment, the availability of eco-
friendly options, and the environmental policies
of the region can impact the success of the event.
It's essential to ensure that the event is
conducted in an environmentally friendly way to
avoid any negative backlash from the audience or
the media.

Legal Legal factors such as regulations on advertising,

copyright laws, and patent protection can impact
the success of the launch. Ensuring that the
launch complies with all legal requirements is
crucial to avoid any legal issues that may affect
the brand image.

Industry Industry factors such as competitors, market

trends, and emerging technologies can impact
the success of the launch. Understanding the
competition and the market can help in creating a
unique and effective event that stands out from
the crowd.
V. Target Audiences

A. Profile of Current Audience

The attendees of smartphones listed come from a diverse range of ages and backgrounds. They have a
shared interest in learning new specifications of upgrading their phones, and exploring their passion on
using it.

 The Cellular Generation – Ages 18 to 24, these young adults grew up with cell phone awareness,
experiencing cell phones as a part of their everyday lives.

 Transitioners – Ages 25 to 34, these people fall in between two distinct groups: those who grew up
with cell phone knowledge and those who did not. Cell phones began to infiltrate everyday life
during their teen years and early adulthood.

 Adult Adopters – Age 35 or older, this group was not exposed to cell phone until adulthood. Adult
Adopters tend to have the most functional view of cell phones, with many requiring just the basics
and showing limited interest in emerging technologies.

B. Profile of New/Potential Audiences

•Ivy Austin- 20yrs old, Cecelia Havens 456 White Finch St. North Augusta

•Ollie Powers- 18yrs old, 601 W. Main St.

•Craig Padilla- 24yrs old, 555 Willie Stargell Ave., Alameda

•Katie GouldDante Ramsey- 31yrs old, 1210 N. Atlantic Blvd., Alhambra, CA 91801

•Alejandro Randolph-23yrs old, 190 E. Stacy Rd., Allen, TX 75002

•Zachariah Christian-24yrs old, 1168 State College Blvd., Anaheim

•Liam Lindsey- 19yrs old, 600 S. Brookhurst, Anaheim, CA 92804

•Josephine Bolton- 25yrs old, 5646 E. La Palma, Anaheim Hills, CA 92807

•Zain O'Gallagher- 19yrs old, 420 N. Santa Anita, Arcadia, CA 91006

•Kirsten Roman-26yrs old, 1075 W. I-20, Arlington, TX 76017

•Mia Bradshaw- 33yrs old, 1170 W. Branch St., Arroyo Grande, CA 93420

•Elin O’Neill- 28yrs old, 1414 E 59TH ST RM 513 CHICAGO IL

•Archibald Fitzgerald- 18yrs old, Max Palevsky, Alper House,

•Ethel stautner- 20yrs old, 4278 UPPER E WACKER DR CHICAGO IL 60601

•Penelope Nelson- 23yrs old, 100 Bellevue Square

•Louise Carey- 30yrs old, 6191 S. State Street, Suite 200

•Arjun Cross- 26yrs old, 2236 S. 1300 E, Suite D1

•Edwin Krueger- 35yrs old, 8465 Park Meadows Center Drive

•Anna Leblanc- 32yrs old, 21 W. Flatiron Crossing Drive

•Pippa Leach- 26yrs old, 2810 E. 1st Avenue

•Charlie benning- 19yrs old, 3822 Cross Creek Road

•Gabrielle Hunter- 24yrs old, 401 Northgate Way

•Naima Castillo- 31yrs old, Southcenter Parkway, Suite 110

VI. SMART Objectives

Mobile phones give us the world at our fingertips, bringing great value to our personal lives; yet we only
scratch the surface on a business level. Many available applications facilitate daily habits, in terms of
social media, online shopping and entertainment, but professionally, we tend to stick to what we know:
the same old apps and processes that we’ve been using for years.
It would be nice to think that this technological advancement reflects the evolution of our own
businesses, or that we are at least using progressive tools to save time and boost functionality.
Surprisingly, many of us are, however, confined by routine, comfort zones or a sheer lack of time to
update our computer-literacy or mobile phone management. In fact, we often upgrade our devices for
the latest models, having never explored their ‘new’ functions, let alone having invested in compatible
apps or software to target the specific needs of our enterprises, for example, sales performance.
“SMART”
Specific
• Screen
• RAM memory
• Processor
• Sim card
• Memory card
• Operating System
• Camera
• video
• Built in memory
• Internet
• Resolution
• Battery power
Measurable
Average measure of phone
— 5.8 to 6.2 inches ( 14.7 to 15.7cm )

Achievable
◦ Better battery- smartphone batteries die fast. Researchers have long recognized the
problem and have been working hard to give us powerful batteries with more charge cycles and longer-
lasting battery life.
◦ Wireless charging- If not longer-lasting batteries, they have a easier charging methods.
Some of us still charging smartphones using with cables when wireless charging is already available and
implemented
◦ Unbreakable phones- If you have ever dropped a phone, you know how much it actually
hurts. Fear not, Nokia is working to utilize a material called graphene, (worlds strongest material– 300
times stronger than stainless steel) in hopes of having a breakthrough in modern computing
environments. we can finally have an unbreakable mobile phone that can survive a drop onto the
pavement without too much of a bruising.
 ◦ Stronger screens- Stronger phones need stronger screens because we’d of course like all
parts of the phone to be intact after a bad fall. The good news is mobile devices of the future may come
with stronger screens that are made of materials like sapphire. Apple may have introduced the use of
sapphire in their Touch ID fingerprint scanner slash home button.
◦ Paper tab- PaperTab developers say paper thin. It looks like a piece of paper, it is
powered by an Intel processor and has a touchscreen display. Transfer of content is also as easy as
touching one PaperTab to the next. Although very thin, it still sports a 10.7-inch screen so you don’t
suffer any lost in screen space.
◦ Contextual intelligence- If it has the power of contextual intelligence it may be able to.
The phones will use sensors to get data about your physical surroundings and conditions, use saved
information about you along with the contextual intelligence technology to make decisions for you even
before you thought of the question.
◦ Depth-sensing cameras- Depth-sensing cameras will allow for handheld 3D scanning,
augmented reality games, and better photo-taking capabilities in future smartphones. For example
arcade game that scans your house and builds a game challenge using the objects, walls and map of your
own house.
◦ Augmented Reality- Uses camera and sensors of your smartphone to add layers of useful
digital information – text, videos, photos, sounds – directly on top of the items around you. Imagine
standing in front of an unknown museum and pointing your smartphone towards it, and your phone
shows details of the exhibit as you line your phone up towards the item.
◦ Multi-Screen Capabilities- A technology that makes it possible to display videos
seamlessly between various devices without wires or even a network connection. That is to connect and
share the screen of your smartphone with your tablet, television or projector with no limitations
imposed by different platforms or OS, and irrespective of make or form.
◦ Infrared support- smartphones are now equipped with integrated IR blasters and remote
control applications. you can convert your smartphone into a remote control which works with your
regular not-smart TV.
◦ Dual recording- Existing smartphones come with front and rear cameras but only one of
them works at a time. Future smartphones may have better camera support to allow simultaneous
recording using both cameras. Dual recording technology will give rise to innovative and specialized
camera apps which will open new possibilities for creative recording.
Realistic
— Users can perform many work-related and social activities on their phones, assuming they are
properly configured. They can send and receive emails, set up meetings, work on reports, and other
functions they might otherwise perform at their workplace.
Timely
— Average lifespan of a smartphone: A smartphone has an average life span of 2.58 years. According to
reports, iPhones last 4-10 years, while Samsung phones last 3-6 years. Many factors affect a
smartphone's lifespan, including the condition of the screen, the hardware, and the battery's health.
Vll. Marketing Positioning Strategy and key message.

A. Positioning

The event be held in Cebu to Introduce and launching of the product the "Mobispice Phone".
Introducing its unique features and build a strong brand identity, and how Mobispice Phone is designed,
and offering an unparalleled user experience that sets apart competitors. The feature and design, it will
make popular in the market because Mobispice adopts a premium pricing strategy that takes into
account the tech, innovation, build, and social value of its goods. The extensive marketing campaign that
include digital and traditional media channels to attract a large audience, the innovate product and
strong brand identity. All things are being tackled from the people behind, political factors , social
factors, innovation and technology, Environment legal factors and the industry factors. That will help in
creating a unique and effective event that stands out.

B. Key message

• the company aims to capture a significant share of the global Smartphone market by offering unique
value proposition and a high quality product that exceed customer expectations.

• The MobiSpice Phone is designed to revolutionize the smartphone industry, offering an unparalleled
user experience that sets it apart from competitors. With its innovative features and sleek design,
theMobiSpicePhone is sure to make a splash in the market and become a sought-after device for tech
enthusiasts and casual users alike.

Vlll. Marketing Mix

PRODUCTS

The innovative Mobispice device features a foldable screen, cutting-edge AI technology, and a modern
style. The phone is made to give consumers an easy-to-use experience that fits in with their daily
routines.

PRICE

Mobispice adopts a premium pricing strategy that takes into account the tech, innovation, build, and
social value of its goods.

PLACE

On Wednesday, August 30, 2023, at 6 p.m., the launch party event will take place. Wednesday product
launches can provide guests with a welcome diversion and an opportunity to mingle and have fun
throughout the workweek.

A launch party can be held with plenty of room and flexibility by renting an event location like a
conference center, banquet hall, or rooftop terrace. Typically, these locations have seating configurations
and audiovisual equipment. It'll happen in Cebu City. The Guadalupe Function Rooms at the Crown
Regency Residences are situated on V Rama Avenue. Philippines, Guadalupe 6000, Cebu City.

PROMOTION

A significant marketing effort using both traditional and digital media will be conducted prior to the
MobiSpice Phone's official release. In addition, the business will host launch events in significant
locations throughout the globe, inviting reporters, tech experts, and enthusiasts to test the phone's
capabilities firsthand.

The MobiSpicePhone launch events aim to raise awareness of the device, highlight its special features,
and establish a strong brand identity. Additionally, the business will utilize the occasions to get customer
input, which it will use to enhance the goods and guide future marketing plans. In order to increase the
availability of the phone among consumers, MobiSpice intends to collaborate with significant shops and
e-commerce platforms in addition to the launch events.
 IX. Marketing Tools and Tactics

Tool/ description Target Timing Monitor Objectives Person- Budget

tactic Groups By in- charge
Person-to Direct Industry First step to Chief To let tech Marketing ₱10,000.0
person invitations Professional be completed Marketing enthusiasts, Manager 0
Marketing s and before Officer industry
employees. informing the experts, and the
potential media to
attendees. experience the
phone's
capabilities
firsthand and
train employees
of the company.

Event New content Potential Work starts to Web hits, Encourage first Marketing ₱ 5, 000.00
website managed Attendees be completed feedback time attendees Manager
and Social website with and Media and tested in and online and media from
Media monthly time before ticket sales inside and
updates. launch. outside of the
Region.
Total Budget: ₱ 15,000.00

X. Marketing Action Plan

May June July August

Establish Objective

Perform SWOT Analysis

Find Target Audience

Evaluate Potential Risk

Develop Plan

Fix Budget

Implementation of marketing plan

Launching
XI. Budget and Resources

Managers the program for the start, including managing the attendances and guests, Scheduling the
event, coordinating in the staff and managing the budget in the event ( ₱180,000 )

Going to the main event which is the opening of the MobiSpice Phone's official release. Having a free
testing outlet, Inviting reporters in the most known outlet in the country, Tech Experts and Enthusiasts
the phone capabilities ( ₱50,000 )

Taking care of the guests to the event, have a viewing of the phone specs and some investors in the
event and Opening an Huge Event ( ₱89,000 )

Event Venue: ₱ 110,000

Phone Tester: ₱ 260,000

Raffle and Gift check: ₱300,000

Sound and Light: ₱ 25,000

Catering (Foods and Drinks): ₱ 89,000

Staff and Coordinators: ₱ 90,000

Extra Staff (In case): ₱10,000

Total of Expenses: ₱1,230,000

XII. Research and Evaluation

Focus in the Event: we need to focus on the event is to make the flow of the event smooth and beautiful
which is new leasing of cellphone

Interview: Interview more guests in the event to ask what they have to say about the newly released
cellphone is it good or bad, is it worth it or not so we need feedback from the guests who came to this
event.

And we also need to observe our surroundings so that we can avoid trouble at our event place and keep
our guests enjoying themselves.

After the event, there should be evaluations if where we failed or if we delivered our event well and if
the overall performance was good or successful.