বসন্ত ববলাস

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 Table of contents

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 Excicutive summary

Boshonto Bilash, located in Dhaka, Bangladesh, is your Luxurious Place to feel Spring. Our online floral

shop, headquartered in Banani, Dhaka, envisions becoming a leader in elegance and natural beauty.

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 Introduction

Boshonto Bilash is dedicated to bringing the beauty of nature into the lives of our customers through
exquisite floral arrangements and unmatched service. We strive to be the go-to online floral shop for those
seeking the finest and freshest flowers. With our creative artisans, we aspire to create luxurious floral
experiences to celebrate life's special moments. Inspired by the vibrant spirit of spring, we strive to bring
joy and elegance to every occasion.

Vision
Boshonto Bilash envisions becoming the leading online floral shop with the epitome of elegance and
natural beauty. We endeavour to create a sustainable society where we all can flourish with our mother
nature.

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 Product and Service

Our Products
❖ Flowers: We offer a diverse range of flowers, including domestic,
organically grown, home-raised, international varieties, and flowers
preserved for over 5 years.
❖ Flower Plants: We nurture our flower plants in our own small nursery,
ensuring optimal growth through thorough care and routine watering
❖ Flower Plant Seeds: We not only sell the traditional flower seeds but also
international and GMO seeds.
❖ Gardening Tools: We offer gardening tools both individually and in kits,
catering to customers who love creating beautiful gardens. Additionally,
we provide flower tubs in various sizes, shapes, and colors.
❖ Miscellaneous: Ethnic to modern flower vases, unique resin encapsulated

floral jewellery, and other quality showpieces.

Our Services
❖ Bouquets and Customization: Our customers can choose from our listed designs in the
catalogue or customize the bouquets through our website. This makes us as interactive as
possible with our valuable consumers.
❖ Same Day Delivery and Scheduled Delivery Options: We deliver our products on any
day our customers choose.
❖ Gift Notes, Letters or Cards: Customers can purchase bouquets with included notes and
cards, or personalize further by adding their own letters
❖ 24/7 Customer Service: Our AI Chatbots and hotline are available 24/7 to assist with
any product inquiries or customer needs.
Marketing strategy

Market Segmentation
We segment our product in the following ways:

❖ Focusing on young individuals and couples.

❖ Targeting Dhaka as the base market and plan on expanding our
business in different parts of Bangladesh as our business grows.
❖ Targeting individuals who enjoy gifting and celebrating various
occasions.

Target Audience

Our target groups are mainly college and university students, couples

or young professionals and individuals with a stylish lifestyle.

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Product development
We source all our flowers from nurseries and individuals' home gardens. In addition to offering a variety of
fresh blooms, we provide customers with flower seeds, enabling them to cultivate their own vibrant
gardens. Furthermore, we offer gardening tools to enhance their gardening experience and assortments
such as vases, resin showpieces to decorate their homes.

Marketing Channels
As an online floral shop, our marketing channels are our website, Facebook, and Instagram. Our
promotional strategies encompass the creation of compelling content on social media, promote user-
generated content through branded hashtags, engaging in influencer marketing, and utilizing paid
advertisements, among other approaches.
Other promotional activities also include customer loyalty programs such as:
Point Based System: where consumers earn points after every purchase and redeem them to earn more
discounts.
Occasional Rewards: where customers will get special discounts on their birthdays or anniversaries.
Referral Program: both referrer and new customers would get our assorted accessories upon their referral
to their friends or families.

Distribution Channel
We handle the delivery of our products personally. Customers can conveniently place orders through our
website or through our Facebook and Instagram pages and expect the delivery on the same day or as their
preferred date and time.
Advertising strategy

Here is the list of actions we would take for advertising:

Social Media Presence: Utilize platforms such as Instagram, Facebook, and Pinterest to exhibit visually
captivating displays. We’ll also execute targeted advertisements and interact with our audience through
both posts and stories.
Influencer marketing: collaborating with influencers loved by the youth can bring more engagement to
our website.
Contests & Giveaways: Participants can submit photos of their floral arrangements, highlighting their
individual style and innovation. Winners could receive a curated seasonal bouquet, a flower-themed home
decor item, or a discount code for their next seasonal purchase.
Content Marketing:
Establish a blog on our website featuring content pertaining to flowers, gardening advice, and event-centric
floral arrangements. This not only adds value but also enhances our website's SEO.
Professional Photography:
Allocate resources to obtain high calibre images of our floral compositions. Visual allure is pivotal in the
floral industry, and captivating photos can entice customers.
Responsive Website Design:
Assure that our website & app is mobile friendly and user friendly. A seamless online shopping experience
motivates customers to explore and finalize purchases.
Wedding and Seasonal Promotion:
Strategize promotions around weddings, birthdays, anniversaries, and other special occasions.
We monitor the efficacy of each strategy and adapt our approach based on customer feedback and market
trends.
Financing the Business

Funding Sources

Being a start-up business we expect to generate funding from:

Personal Funds: Boshonto Bilash is self-funded by its founders, utilizing personal savings and credit
cards as the primary investment sources.
Friends and Family: The company founders are securing startup funds from friends and family,
mitigating potential risks associated with bank loans.
Crowd-Funding: We secured reward-based crowdfunding for our startup through online platforms,
providing a low-risk alternative to loans. This method not only attracts investment but also mitigates
potential risks.
Angel Investors: We are expecting to get a fair amount of funding from the Angel Investors as they tend
to invest in start-ups with great planning and pathway.
Having a well-organized & unique business pathway we are expecting our projected funds through these
sources, also the flower market is consistently growing with 10% growth per year; we are hoping most of
the investors and firms will be interested to fund “Boshonto Bilash”.

Estimated Expenses Amount

Supply Cost (Flower Collection, Miscellaneous Collection, Supply for BDT 600,000.00
Flower Modifications, Importing Expenses) (Annual)
Nursery Cost (Growing Flower Plants and Luxury Flowers) (Annual) BDT 200,000.00
Rental Costs (Head Office, Inventory, Warehouse, Utilities) (Annual) BDT 360,000.00
Delivery Costs (Annual) BDT 125,000.00
Salaries and Wages (Annual) BDT 300,000.00
Website & App Development (One-Time Expense) BDT 100,000.00
Marketing and Advertising (SEO, Social Media Marketing, Content BDT 360,000.00
Marketing, Influencer Marketing, Traditional Marketing) (Annual)
Other Expenses (Annual) BDT 24,000.00
Estimated Total BDT 2,069,000.00
 List of Revenues

Expected Revenues Amount

Flower Sales (Bouquets & Others) BDT 1,500,000.00
Flower Plants & Seeds Sales BDT 650,000.00
Gift Wrapping and Greeting Cards BDT 180,000.00
Miscellaneous BDT 250,000.00
Delivery Fees BDT 396,000.00

Expected Total BDT 2,976,000.00

Expected Net Profit

Description Amount
Expected Total Revenue BDT 2,976,000.00
Estimated Total Expense BDT 2,069,000.00
Expected Net Profit BDT 907,000.00

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 Activity 4:
germination step by step

Step 5
Every day lightly moisten the soil
with water

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 Activity 5:
experiment: photosynthesis
This experiment is very simple but
should be carried out over 5 days

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2. Second step: One of them will be placed in a place where
it can be in contact with sunlight
3. Third step: The other plant is to be placed away from
the sunlight
4. Fourth step: Make a daily record with narration and
drawings of the different changes you observed in
both plants

Plant exposed to sunlight Plant not exposed to sunlight

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