THE BUSINESS SUMMARY DOCUMENT

CHARIS COMPUTER (folé-frut project)

NAME: MBOUTIO TCHOFFO ARTIAL

Email: artialtchoffo@gmail.com

CATEGORY: DISRUPTOR

DATE: July/2021
PROBLEM & SOLUTION

About our Business

Our business idea came into being at the end of two majors noticed facts. We realized that there is a
huge rising production of fruits and vegetables in our area that is not totally exploited due to lack of
transformation industries. We equally noticed the gradually rising rate of sugar consumption in
our region mostly due to the arrival and great consumption of sodas and many industrial sweets
drinks that contain large quantities of sugar and chemicals that are dangerous for health. These
two facts cited above are the major causes of two main problems. For the first, we have the
destruction or putrefaction of 40% of fruits due to lack of transformation and for the second we
have the rise of diabetes and sugar diseases in our population. As a results from this observations,
we decided since sptember 2019 to put into place an industry that focus on transforming our local
production of fruits and vegetables in other to reduce the waste, and the specificity of our project is
in the fact that the whole transformation process is natural without added sugar nor any chemicals.

BUSINESS PROCESS

Features & Functionalities

Our business goes toward different local farmers and markets to study the diversity of fruits and
vegetables that can be processed in industry that we now use to manufacture good drinks without
chemicals and sugar and equally we do some work of education (through social media and one to
one outreach) towards our target (youths and families) on importance of being responsible on what
we consume on daily basis

We have set into place a small unity of production functioning from family home that mainly focus
on five types of fruits and vegetables where we presently have a capacity of 60 litter of juice
production per week conditioned in bottles of different size that are used to reach a market

Pricing

With consideration of our cost of production plus the marketing our average price is 2$ USD (1000
f cfa)
Profitability-
With a cost of operations close to 4000$ (2 200 00 f cfa) per year we are making an average
profit of 1200$ (660 000 f cfa) per year(30% profit margin) that we intent to double by the
end of this year.

MARKET OPPORTUNITY

Target Audience/Customers
Our market size is actually 6000 $ mainly constituted of children, parents, overtime we are
anticipating a potential market of 10 000 regular customers of natural juices in our region.

Marketing & Sales- Your Marketing Plan

Our main channel of distribution goes from supermarkets, shops in the quarter, and meetings
and seminaries in companies were we place our products, and different family events like
marriages, anniversaries. We constantly go out toward a traditional customers (since we collect
their contacts) to collect testimonies and reaffirm the importance of taking our products. We
equally to some work of branding and education trough social media like Facebook and
whatsapp to enhance our product image; we equally have future partnership with a partner to
place our product in automatic distributors across some great gathering points in towns

BUSINESS ANALYSIS

SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)

Strengths; vision, taste, ideas, great human resources, facility in communication

Weaknesses: lack of time because we do other jobs and enough material and financial resources

Opportunities; A big potential market

Threats: The rising competitions; counterfeiting, administrative pressure, unavailability of breakable

bottles.

We are currently maximising the use of our free time; doing recycling of our breakable bottles
OUR NEEDS

Resource Requirements-
We need better and greater equipment to enlarge our production like juice extractors
(2500 $) and pasteurizer (3000 $). We need more resources for marketing and
communication (production of flyers, stickers, t-shirt and sponsored posts on social media).
We equally need to rent a bigger place for manufacturing and selling with more employees

Building a Team
We are actually two on our team. Me and my wife. Our union in love and focus in one vision is what
I think make of us a unique potential for success. We hardly give up because we have been through
a lot and we always spend time attempting new things and trying to improve. My wife specially has
this open mindedness that always lead her to new ideas, that’s how during the confinement of 2020
with no activities moving, we were able to think through and set in place new processes for our
business.

OUR PLANS

Business Forecasting and Planning

We have started manufacturing our products since two years now. At the beginning we did our
products just for us and relatives, as time went on more people got interested and we decided to go
higher, with time we did not only increased the quantities but also the taste and the packaging
branding. We started with a production of 40 bottles per month to reach now a production of 300
with more faithful costumers. At the beginning we could only sell in our quarter and surroundings
but now we can reach many structures, homes and companies all over the town (Yaoundé).

What are the next steps for your business?

Over the next two years we want to expand the market to 05 major cities of our country and reach
about 40 000 customers with our products with a revenue of 30 000 $ per year. For this we will
plants different sales points (about 20 in Yaoundé) around strategic places towns (markets,
commercial centres, ceremonies places) with a goal of at leats 1000 bottles sales per months. We will
build greater partnerships with farmers in rural areas in other to constantly have access to good
and great quantities of fruits like pineapples and create a manufacturing industry automatic (cost
close to 15 000 dollar) with competent collaborators.