Presentation on Supply Chain Used by

Swapno
Presented By

1. Faysal Ahmed 191-12-687

2. Kazi Mesbah Ur Rahman 192-14-3031
3. Rifat Hossain Bhuiyan 192-14-2988
Background of SHWAPNO

On April
2020

120+
outlets
Typical Supply Chain for a Manufacturer
Supplier
(Raw Storage Mfg. Storage Dist. Retailer Customer
material)

Typical Supply Chain for a Service

Supplier Storage Service Customer

Objectives

• Concerned with the efficient integration of suppliers, factories,

warehouses and stores so that merchandise is produced and
distributed
• In the right quantities
• To the right locations
• At the right time
• In order to
• Minimize total system cost
• Satisfy customer service requirements
• Face global competition
• Improve standardization
 Different types of Supply Chain

• Focuses on tracking • Company begins assembly • Working closely with • The parts of the product are
customer demand in real immediately upon receipt of supplier. gathered and assembled as
time. the order. • If the replenishment the product moves through
• Organization can receive process involves many the distribution channel.
real-time demand shipments, the cost may be • Accomplished through
information. too high. third-party logistics (3PL)
firms.

INTEGRATED CONTINUOUS CHANNEL

BUILD-TO-
MAKE-TO-STOCK REPLENISHMENT ASSEMBLY
ORDER MODEL
MODEL MODEL MODEL
Supply Chain Management used by Swapno
Customer Relationship Management ( CRM)

CRM Data Shawpno’s CRM data channel

• customers' personal information • Membership card

• Purchase history • Social Media
• buying preferences • Telephone
• Concerns. • Website
• Telephone
• SMS
• Customer facing staff
Interacts with customers through different standers

• Efficiency
• Responsiveness
• Managing Perishability
Managing Perishability

Type of Perishable Self Life Sourcing Points Supply Strategy

Highly Perishable 24-36 hours Around Dhaka Daily basis procurement and
( Spinach, Meat ) ( Savar, Kawranbazar,) placement
 

Medium Perishable 48 hours Norshingdi, Jessore etc Daily basis procurement and
(Fish, bitter gourd, egg) placement
 

Slow Perishable Equal or more than 7 days Where the items are Sessional buying and
(Potato, Onion) affordable placement
 
Distribution Channel
Agile Supply Chain Management

Components of Agile SCM Agile SCM at SHWAPNO

• Speed • Less lead time

• Cost efficiency • Affordable & Price
• Responsiveness • Sales daily commodities
• Flexibility • Home delivery & product variety
Findings and Recommendation

After assess the report we have found some issue for the Shwapno.
Managing the distribution of a retail chain which contains perishable
items and uses direct distribution method.

• Variety of products is available in SAWPNO but volume is low, they should

establish more warehouse with large capacity
• Demand unpredictable, they should open Research & Development center to
survey & analyze the market
Findings and Recommendation

• Lack of Outlets: Due to lack outlets in every city they cannot adapt
fully home delivery service
• Target Customer: They target moderate customer, they don’t focus
high profile customers.
• Swapno approach that is “Pile it high, sells it cheap” is that the
stores may have a poor image in customers mind.
• Product Quantity control: For the product quantity they rely on
farmers, Suppliers, Intermediaries, Producer etc. they may not full
control of product quantity.
Findings and Recommendation

• Store Location: As all the leading retail stores are Dhaka based.
Most of them do not have any outlet in any other districts of
Bangladesh.
• Company should increase marketing efforts and offering seasonal
discount.
• Strengthen existing resources, add complementary resources, and
develop new resources
Conclusion

• The operation of the supply chain is a continuous process. Where

distribution is considered as a relay race. If one supply takes extra
1minute then the whole system will take extra 100minutes. So, from
the planning phase to procurement to Distribution center to
Logistics, everything should go hand in hand. Otherwise, the whole
chain will be broken down. For the smooth operation of this kind of
business, Distribution Center should be operated very efficiently.
Thank You