Petals & Stitches

Fabric Flower Emporium

 Table of contents

01 02 03
Business Overview Executive Summary Company description

04 05 06
Products and Services Target Market Marketing strategy
 01
Business
Overview
Business Overview
● Budget: Our initial investment stands at $30,000, which we will
allocate towards sourcing materials, setting up our workspace, and
launching our marketing efforts.

● Products: We offer a diverse range of handmade fabric flowers,

including custom arrangements, bouquets, and accessories tailored
to our customers' preferences.

● Target Audience: Our target market encompasses individuals

seeking distinctive gifts, event planners looking for unique décor
options, and brides-to-be in search of personalized wedding
accessories.

● Competition: While there is competition in the market, we

differentiate ourselves through our commitment to quality
craftsmanship and personalized service.
 02
Executive
Summary
 Executive Summary

At Petals and Stitches, our mission is to provide

our customers with meticulously crafted fabric
flowers that exude beauty and charm. We are
driven by a passion for craftsmanship and a
desire to fill a niche in the market for unique
handmade floral creations.
 03
Company
description
Company Description
Team: Our team consists of three individuals, including skilled
artisans and sales associates. The owner will actively participate
in day-to-day operations to ensure the highest standards of
quality and service.
Warehouse Inclusion: Additionally, we have secured a
warehouse space to serve as our hub for storing materials,
finished products, and managing inventory effectively.
 04
Products
And
services
 Products and Services
Handmade Fabric Flowers: Our
offerings include custom
arrangements, bouquets, and
accessories crafted with attention to
detail and precision.
Custom Orders: We pride ourselves
on offering personalized creations
tailored to individual preferences and
occasions.
 05
Target
Market
 Audience Target
Individuals Seeking Unique
Gifts:
This segment includes individuals looking for special
gifts for various occasions such as birthdays,
anniversaries, graduations, and holidays.
Brides-to-Be and Bridal Parties:
Brides-to-be and bridal parties form a significant
segment of the target market, especially those
planning weddings with a focus on personalized and
handcrafted details.
Event Planners & Coordinators:
Event planners and coordinators represent a key
segment of the target market, particularly those
organizing weddings, parties, corporate events, and
other special occasions.
Corporate Clients and Gift Shops:
Corporate clients and gift shops seeking distinctive
corporate gifts and merchandise represent another
potential segment of the target market.
 06
Marketing
strategy
Marketing Strategy
Social Media Presence: Through visually appealing content, behind-
the-scenes glimpses of our creative process, and targeted promotions,
we will establish a strong presence on platforms like Instagram and
Facebook.

Collaborations: Partnering with wedding planners, event organizers,

and local businesses will enable us to expand our reach and attract
new customers.

Online Marketplace: By leveraging platforms such as Etsy and

Shopify, we will tap into a wider audience and provide convenient
online ordering options for our customers.
Social Media Page
 07
Expectation
Expectation

Orders: We anticipate initial orders of 20-30 per week, with growth

projections to reach 50-70 orders per week by the end of the first year.

Revenue: Our goal is to generate $5,000 in monthly revenue within

the first six months, with a target of $10,000 per month by the end of
the first year.
 Finances:
Item Cost per unit Quantity Total Cost
Products $8,000 12 $8,000
Marketing $150 12 $1,800
Electricity $300 12 $3,000
Equipement Maintenance $200 12 $2,400
Rent $1000 12 $12,000
Administrative Staff (three) $800 36 $28,800
Security (two) $1,000 24 $24,000
Total Expenses: $80,000
Yearly Revenue Goal for 70-80
people $90 6,750 $81,000
Profit for the CEO $1000
THANK YOU
Contact us on:
Instagram: Petalsnstitches_
Gmail: Petalsnstitches@gmail.com
Number: 052-2996371