Reg.

No:

Question Paper Code: 193302

MBA DEGREE CONTINUOUS ASSESSMENT TEST - I-DECEMBER 2021

Third Semester
Master of Business Administration
193MBC302T – Strategic Management
(Regulations 2019)
Time: 90 Minutes Maximum: 50 Marks

Course Outcomes: The Student will be able to

CO1 : The students will learn the process of strategic management. They will also know the latest
developments with respect to Corporate Governance CSR

CO2 : The students will be able to understand the impact of environment on strategic planning of an
organization and also be able to identify the source of competitive advantage & the need to
sustain it.

CO3 : Knowledge of the impact of environment on the strategy implementation and the source of
competitive advantage.

CO4 : Knowledge of various business, corporate & business strategies that can be adopted by corporate

CO5 : Knowledge of processes involved in implementing strategy& methods of resolving conflicts.

K1 – K2 -Understand K3 - Apply K4 - Analyse K5 - Evaluate K6 - Create

Remember
Answer ALL Questions.

PART A – (10 x 1 = 10 Marks)

1. What are the means by which long term objectives achieved?

A. Strategies
CO
B. policies
1 K1
C. strength
D. Opportunities

2. Marketing strategy is a ____________ type of strategy. CO K1

A. Business level. 1
B. Growth strategy
C. Corporate strategy
D. Functional strategy
3. A possible and desirable future state of organization is called _______

A. Mission CO
B. Vision 1
C. Strategy Implementation K1
D. Strategy Formulation
4. Low cost, differentiation and focus are examples of -------------------------- K1
A. Corporate strategies
CO
B. Operational strategies
1
C. Business Strategies
D. Functional strategies
5. Which environment can create new market and new business segments ___________ K2
A. Political environment
B. Socio-cultural environment CO
C. Economic Environment 2
D. Technological environment.

6. Competitive advantage can best be described as _______ K2

A. Perfect Competition in The Market
B. Advantages of Competition CO
C. Increased Efficiency of the organisation 2
D. Stand out the organisation

7. The task of strategy choice involves ---------------------------- K2

A. Developing plans and activities which will improve the organization’s
performance and competitive position.
B. Determining how the organization can be more market and efficiency oriented.
C. Monitoring whether the organization is achieving good financial performance.
D. Keeping the organization free of debt.
a. developing plans and activities which will improve the organisation’s
performance and competitive position
b. determining how the organisation can be more market and efficiency oriented
c. monitoring whether the organisation is achieving good financial performance
CO
d. keeping the organisation free of debt
2
a. developing plans and activities which will improve the organisation’s
performance and competitive position
b. determining how the organisation can be more market and efficiency oriented
c. monitoring whether the organisation is achieving good financial performance
d. keeping the organisation free of debt
a. developing plans and activities which will improve the organisation’s
performance and competitive position
b. determining how the organisation can be more market and efficiency oriented
c. monitoring whether the organisation is achieving good financial performance
d. keeping the organisation free of debt
8.a. Which of the following is not included in porter’s five force model? K2
A. Potential development of substitute products
CO
B. Bargaining power of suppliers
2
C. Rivalry among stockholders
D. Rivalry among competing firms
9. The reason for diversification is __________ CO K2
A. To reduce competition 3
B. To increase organizational capabilities
C. To get tax advantage
 D. To get quick entry into a business.
10 A Swot analysis is an example of ____________ K2
E. Customer profitability analysis
F. Strategic analysis CO
G. Position analysis 3
H. Shareholder value analysis.

Answer ALL Questions.

PART B – (05 x 2 = 10 Marks)

11. Bring out the meaning of strategic management (2) CO1 K1

12. Define corporate governance. (2) CO1 K1

13. Write a short note on competitive advantage? (2) CO2 K2

14. State the term “low cost & differentiation”. (2) CO2 K2

15. What is stability strategy? (2) CO3 K3

PART C – (03 x 10 = 30 Marks)

16. Case Study (Compulsory) (10) CO3 K6

Choose any two cellular phone manufacturing companies and compare their
competitive advantage with live examples.

Answer any Two

17. Describe the Conceptual Framework of Strategic Management (10) CO1 K3

18. Discuss the determinants of National Competitive advantage. (10) CO2 K4

19. Describe the balance scorecard technique in detail. (10) CO3 K4