Cost and Management Accounting

Antique and Collectibles shop

1. Antique and collectibles shop: -

Classique Antique and gift shop is a startup retail store offering fine gifts collectible and
antiques. The store will be located in Khajuraho, catering to the middle-and upper-class
consumer who look beyond the congested retail malls for the special shopping experience. In
addition to offering a wide array of unique, quality products, the consumers service and a
convenient, uncongested location.

1.1. Objectives: -
 To develop shop into the premier antique retail shop in central
 To begin and maintain gross profit margin above 40% for the first year
 To acquire a customer base of 4000 by the end of the second year by using
personal customer service and marketing.
 To achieve a sustainable net profit by the end of the year
1.2. Mission: -
Antiques shop will be a retail gift store specializing in fine gifts, collectible, and
accessories. We want to provide from quality suppliers and provide professional
customer in friendly environment.

1.3. Keys of success: -

 Sell products the customer desires and are of the highest quality
 Provide friendly customer service.
 Establish excellent vendor/supplier relations that will facilitate quick shipments of
orders.
 Advertise and promote our store immediately to take advantage of the current
Christmas shopping season.
 Continuously review our inventory and sales and adjust out inventory levels based
on detailed records
2. Company summary: -
Classique Antique and gift shop is Proposed to be a sole Proprietorship company operated by
Naman gupta and is a newly established retail store offering Antique and elegant collectibles
items.
Located in Khajuraho, we will cater to special consumers who are interested in finding unique
items to supplement their collection or finding unique items to supplement their collection or
finding a gift that cannot be found in the national chain store in the very busy, very congested
shopping mall
We intend to expand our business by carefully building a repeat customer base and provide the
products and merchandise they wish to purchase. We fell it is important to offer personal
customer support and services to achieve our business philosophy.

2.1. Location: -
The Most desirable location we have found is in near Clark’s hotel center located in front
of shiv mandir.
The business sign must be flat against the outside surface. The existing sign with a new
face can be utilized. However, the signs cannot be seen from Southland Drive because of
three very large pine trees blocking the view. Parking is small but probably adequate for
these shops.
The rent is 12000 per month with the first month free for renovation. There is no
common area maintenances charge. The deposit is 12000 and is due along first months
rent. The Tenant must provide the appropriate insurance for liability and protection of his
assets. The owner said he would repair the ceiling and walls. The tenant is responsible for
all other leasehold improvements.

3. Products: -
Classique Antique and gift shop plans to carry special occasion gifts and merchandise from
the San Francisco Music Box Company, Swarovski crystal, Lennox crystal, Outback Chair
Company, Traditions Art glass Company, children’s books from Harvest House and other
suppliers who display their products at the Atlanta International Gift Market or the
Columbus Marketplace for Gift, Garden and Home.

We will also purchase merchandise from the most well-known collectible doll
manufacturers and suppliers in the United States, including Steiff, Madame Alexander,
Turner Dolls, Lee Middleton, Wendy Lawton, Susan Wakeen, Kish Dolls, Lloyd
Middleton and others that provide the quality products that our customers wish to purchase.

4. Market Segmentation: -

The ideal customer we expect to serve is:

  Middle to Upper Class
 Primarily Female
 30-75 Years of Age
 Educated
 Homeowner
 Quality Conscious
 Value Conscious
 Family Oriented

We will attract these customers by offering unique and uncommon product selections not found
in the mass-market retail stores.

4.1. Industry Analysis: -

 More and more consumers are seeking independent retailers that offer them the feel of
home with a more personalized shopping experience.
 As consumers become more time-deprived, they are looking to shop at stores whose
service offerings are as equal in quality and value to their products.

4.1.1. Competition and Buying Patterns: -

Brand name products sell well in stores that maintain a good selection, good location, and
knowledgeable, friendly employees. These are the most important factors when selling
collectibles and gifts.

There is only one store in the Lexington area that carries a wide variety of collectible dolls.
However, the doll inventory only makes up about 25% of the total inventory.  We do not
consider this store serious competition because their lease for the 4800 sq. ft. store expires in
March, 2004, and it is rumored the business will not renew the lease.

Other stores in the Central Kentucky area carry one or two lines of dolls but do not offer a wide
variety of collectible doll lines. We intend to offer many different doll lines, doll accessories,
personalized knowledgeable service, and a variety of other unique gift merchandise.  

The Internet offers dolls at discount prices.  However, most of the merchandise is retired or
discontinued lines that the manufacturers sell in bulk at discount wholesale prices. These are not
the products we intend to carry in Classique Gifts Etc.

We intend to develop a web page at some point, probably in year three to market
our merchandise on the Internet.

5. Strategy and Implementation Summary: -

Classique Antique and gift shop will develop product offerings and marketing strategy to
increase its customer base while driving sales and profit. The following sections review the
various strategies that will support this effort.
5.1. Marketing Strategy: -

Classique Antique and gift shop will focus its marketing efforts by advertising in the Lexington
Herald-Leader and Insight Media Advertising on cable TV.

We will also increase consumer awareness, retain the existing customer base and promote sales
via seasonal postcard and newsletter mailings. The mailings will announce special events or
holiday specials during the year. These events will be used to sell slow-moving products and
vendor special promotions. This means our marketing resources will be centered around both
sales promotions (events, displays) and personal sales (customer service, friendly atmosphere).

5.2. Sales Strategy: -

Classique Antique and Gifts shop will approach sales from a salesperson-customer relationship
basis. All customers will be assisted in a very personal manner. Gathering key customer
information and seeking performance feedback on the products and services offered will assist us
in the following ways:

 Targeting our marketing efforts more effectively.

 Developing product offers and merchandising formats that will increase sales.
 Developing services that enhance the shopping experience.
 Increase awareness of Classique Gifts Etc. within the retail consumer marketplace.
 Develop future sales opportunities that allow for continued growth of the business to the
store.

6. Management Summary

Classique Antique and Gifts will be managed and operated on a daily basis a husband-and-wife
team.

Brenda will manage merchandising, sales, customer relations, and all part-time staff. She will
also provide the information necessary to develop a marketing plan to attract repeat customers.
Brenda has been employed for three years at Schwab’s Collectibles, a retail collectible and gift
store in Lexington. She is currently the assistant store manager which she has held for two years.
Some of her management duties include shipping and receiving, merchandising, and sales. She
has always served the public in most every position she has previously held. She understands
what customer service is and has a loyal following of repeat customers.

Charles will manage the finances and financial records, operations, data processing and assist in
all other areas of the business. Charles has 14 years experience in accounting and nearly 15 years
experience in information technology as an Information Systems (IS) Support Specialist. He also
maintains the financial records for a family-owned business and has some experience in retail
sales.
 7. Financial Plan 
 Growth will be moderate.
 Costs will be managed and forecasts for future needs will be performed on a regular
basis.
 Finding the right product, at the right price will enable the business to meet planned
margins and maintain inventory at an acceptable level.

Cost Per Unit

Particulars Amount (Rs.) Total Cost (Rs.)
(Rs.)
       
Direct Materials:      
Opening Stock of Materials ₹ 12,00,000.00    
Add: Purchase of Materials ₹ -    
       
Less: Closing Stock of Materials 200000    
Material Consumed   ₹ 10,00,000.00 1000
Direct Wages   ₹ 2,50,000.00 250
Direct Expenses   ₹ 3,25,500.00 325
Prime Cost   ₹ 15,75,500.00 1575
       
Factory (Works) Overheads:      
Fuel - Power and Water ₹ 17,000.00    
Lighting and Heating ₹ 12,000.00    
Indirect Materials ₹ 22,000.00    
Wages of Foremen ₹ 33,000.00    
Factory Rent, Taxes and Insurance ₹ 30,000.00    
Depreciation on Factory Land, Buildings and Plant ₹ 12,000.00    
Drawing Office and Works Expenses ₹ 39,000.00    
  ₹ 1,65,000.00    
Less: Scrap Value & Defective Works ₹ 65,000.00    
    ₹ 1,00,000.00 100
Add: Opening Work in Progress   ₹ 2,00,000.00 200
    ₹ 3,00,000.00 300
Less: Closing Work in Progress   ₹ 50,000.00 50
Factory (Works) Cost   ₹ 2,50,000.00 250
       
Adminstrative Overheads:      
Office Rent, Insurance and Cleaning ₹ 12,000.00    
Office Salary ₹ 40,000.00    
Telephone Expenses and Audit Expenses ₹ 20,000.00    
Depreciation on office building and furniture ₹    
 5,500.00
₹
Director's Remunaration 5,500.00    
Printing and Stationary ₹ 10,000.00 ₹ 93,000.00 93
Cost of Production   ₹ 30,00,000.00 3000
Add: Opening Stock of Finished Products   ₹ 5,00,000.00 500
    ₹ 35,00,000.00 3500
Less: Closing Stock of Finished Products   ₹ 6,00,000.00 600
    ₹ 29,00,000.00 2900
       
Selling and Distribution Overheads:      
Show Room Expenses ₹ 51,000.00    
Salesmen's Salary and Commission ₹ 70,000.00    
Bad Debts ₹ 20,000.00    
Discount to Distributors ₹ 50,000.00    
Carriage Outwards ₹ 22,000.00    
Warehouse Rent and Other Expenses ₹ 22,000.00    
Advertising ₹ 42,000.00    
Delivery Expenses ₹ - ₹ 2,77,000.00 277
Cost of Sales   ₹ 31,77,000.00 3177
Add: Profit   ₹ 33,00,000.00 3300
Sales   ₹ 64,77,000.00 6477