Table of Contents

Table of Contents …………………………………………....... 1

Executive Summary …………………………………………... 2
Vision …………………………………………………………. 3
Mission ………………………………………………………... 3
Company Description ………………………………………… 3
Marketing Aspect ……………………………………………... 4
Marketing Analysis …………………………………………… 4
Service and Product line ………………...……………………. 4
Marketing Sales …………………………………………….… 5
Funding Request ………………………………………...….… 5
Financial Projections …………………………………….….… 6
 Executive Summary

Sweet Rings Enterprises aims to provide customers a newly fresh baked

breads and doughnuts with quality at reasonable price. Our company
targets the students, family, teenagers, and also young professionals. As
a newcomer in this industry, Sweet Rings seeks to come up with
products that will distinct our competitors, a product that provide
satisfaction, quality taste and new variety of breads and doughnuts.
That’s why we create a new flavour of doughnut that is new to the taste
of many, we called it “Sweetener Double Dough” it is consists of two
famous dessert here in the Philippines, the ube halaya and leche flan
that we turned into a new flavour of our doughnut. Currently there is
tough competitors' are already in the market. But we at Sweet Rings
integrated and reviewed our strategy in able for us to improve our
performance and increase our efficiency: “Sweetener Double Dough” as
a new product will bring consumer the new taste of the revolutionizing
doughnut. As new product, Sweet Rings aims to shift costumer's
unawareness to awareness through advertising, to build up sales through
our new product and build and establish strong reputation in this
industry.
 Company Overview

Vision
To be the most patronage food business that gives people the chance of
satisfying their taste buds and stomach through quality food preparation,
mouth-watering food plating and delicious food taste with budget
friendly prices.

Mission
Sweet Rings Enterprises works to provide our customers with a
comfortable and relaxing environment while enjoying quality foods,
drinks, and services at reasonable price.

Company Description
Sweet Rings aims to provide delicious yet affordable breads and
doughnuts to students, young professionals, couples, family, and
teenagers in general, and in addition with 24/7 free delivery service
anywhere within Bagong Bayan, Malolos, Bulacan.
Marketing Aspect
Marketing strategies are established in Sweet Rings with the goal of
providing consumers with a range of products and services that will
meet their needs, wants, and expectations while also identifying the
product for profitable growth that will give the company a competitive
edge and enhance its brand. It evaluates the actual product, including its
quality and raw components. SWOT analysis is another component of
marketing, and it offers guidance on how to fortify a company while
avoiding risks and weaknesses. The goal is to enhance customer
relationships that aid in client retention and boost sales. Sweet Rings
embraced social media as an advertising tool as part of its extensive
marketing strategy.

Market Analysis
 Students
 Young Professional
 Couples
 Family
 Teenagers

Service and Product Line
Sweet Rings serve milky and soft yet affordable breads and doughnuts
from our different variety of goods. We also deliver anywhere within
Bagong Bayan, Malolos, Bulacan.
Marketing and Sales
Marketing
 Bigger serving than those of the competitors with the same price.
 Wider options of flavours, breads, and add-ons.
 Free delivery anywhere within Bagong Bayan, Malolos, Bulacan
any time 24/7.
 Free 1 box for every 4 boxes you will buy
Sales
 Couples Anniversary
 Wedding Anniversary
 Birthdays
 Honour students
 Valentine’s day
 Christmas Day
 Teachers day

Funding Request

Start up capital
Rent (8,000 per month) 2 months advance 24,000
and 1 month deposit
Ingredients 20,000
Papers and Permit 10,000
Renovation and furniture 20,000
Kitchen tools 10,000
miscellaneous 10,000
Total 94,000

 To start this business, we will be needing a maximum of 94,000

pesos. For those interested to invest in our business, shares will
 depend on the amount of investment. Example: funding us by up to
50 percent of the total start-up capital means you'll also be
receiving 50 percent of the monthly net earnings.

Financial Projections
 6 pieces of doughnuts per box and 8 pieces of bread per box
 Minimum Price per box of any doughnuts = 250 pesos
 Expected minimum daily sales = 15 boxes
 15 boxes X 250.00 pesos = 3,750

 Minimum daily Gross Sales – 3,750

 Daily operation cost (rent/electricity/water) = 500
 Daily product capital (ingredients) = 1,500
 Daily net profit = 1,750 pesos
 Monthly net profit = 52,500 pesos

 By these projections we can conclude that by just only 3 months

we can have our (RO) or Return of Investment.