SVKMs NMIMS NMIMS Global Access School for Continuing Education Course: B2B Marketing SEM - IV Programme : PGDMM

M Assignment Marks : 30

Instructions: All Questions carry equal marks. All answers to be explained in not more than 1000 words. Use examples as far as possible. All answers to be written individually. Discussion and group work is not advisable. Copying from websites or e-books will carry negative marks.

Q1. The expectations of buyers are rising and competition is becoming global. How can the B2B companies tackle these two situations through right product and pricing decisions?

Q2. The cost of acquiring a customer is very much higher than maintaining an existing customer. Explain the Statement.

Q3. Communication is a fundamental aspect of relationship development. Justify the statement.

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