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School for Continuing Education Course: B2B Marketing SEM - IV Programme : PGDMM Assignment Marks : 30

Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words. Use relevant examples as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference. Students should write the assignment in their own words. Copying of assignments from other students is not allowed.

Q1. Create an online B2B strategy for any company of your choice. The company that you select should be involved in B2B Business Only. The strategy should include some famous online platforms like: 1. Company Website 2. Facebook 3. Youtube 4. Twitter

You need to create strategy for at least 15 different online platforms where your visibility will be the highest among the target audience. Also, justify the budget for such online Image Creation.

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