Name: Siti Fatihah binti Ramli (0920634) QUESTION 3 PARTS OF A PROPOSAL (20 marks)

(Group 6)

The Forever Delicious products are increasingly becoming popular in the local market. Bearing in mind the 5Cs principles of effective communication, complete the following parts of the proposal to the General Manager, suggesting for the organization to sponsor a reality show on TV. You are advised to include your own additional information whenever necessary.
EXECUTIVE SUMMARY

The financial statement of our company reveals our company generating profit in terms of sales for the past six months. This is due to the increase in the popularity of products in the local market. To maintain the market share of our company, we need to find a solution by sponsoring a reality show, Idola Kecil 6. By sponsoring the show, our company will gain the attention from the consumers especially new customers to spend their money to buy our products. The recommended sponsoring will cost RM 60,000. The cost is reasonable as the benefit for the company will get is much more precious by gaining market share of the industry.

INTRODUCTION Background

The Forever Delicious comprised of various types of food products such as cereals, drinks, instant noodles, biscuits and others. Our records of the profit generated from the sales for the last six months prove that our products have gained popularity because most of the household in Malaysia consumed at least one products of Forever Delicious. In order to gain more consumers to consume our products, there is a need for us to sponsor a reality show so that consumers are aware and consume our products daily. Apart from that, our products have gained trust from the consumers because they are confident with our quality and price offered.

Data Sources

The date used to create this proposal came from our records from Department of Finance. The profits are generated from the sales for the past six months from September 2012 to April 2013 recorded in the financial statement. There are positive trend of profit of the products due to the high preferences of consumers towards the products.

Problem

The Forever Delicious products are increasingly becoming popular in the local market. It is not an easy job to maintain the preferences of consumers on our products. As a good corporate organization, we have the responsibility to produce good quality of products for the society. We risk of losing the customers if we do not take an opportunities to sponsor the reality show to enhance the popularity of products.

Solution (2 mark Solution

Solution

Objectives To maintain the well-known of the products is a challenging work. One of the possible and the The purpose of the proposal is to introduce the products to the nationwide as well to best way to maintain the awareness of our products is to sponsor in a reality show, Idola Kecil 6. maintain theshow popularity of the our searching products. This is because sponsoring the reality show the will This reality is about of kids who are by talented to sing. The reality show be continuously broadcast for the 12 weeks. customers will be aware with existence of the products. Therefore, the sales volume will increase and show our company will experience the profit. This reality has its own fans. The fans tend to get influenced by the products when the participants in the reality show use the products during the show. Besides, our company not only sponsors in term of food and drinks but our company will sponsor the prizes of the reality shows in terms of money.

Assessment of cost The budget for the sponsor of a reality show, Idola Kecil 6 will cost RM60,000. The following budget details the sponsorship items for the show. Items Food/Drinks Prizes (money) Quantity 1st place: RM 20,000 2nd place: RM 10,000 3rd place: RM 5,000 Total RM 20,000 RM 35,000

Miscellaneous expenses Grand total

RM 5,000 RM 60,000

The cost for the prizes is fixed upon the deal with the producer. Meanwhile, the cost for the food and drinks may be changes depend on the need of the participants. The cost is reasonable for our company due to the increases in the profit for the past six months. Conclusion The involvement of our company in a reality show, Idola Kecil 6 by sponsoring the prizes is the correct way for our strategy to boost up our sales in the future. We might face the competition from other company in the same industry with us in term to capture the market share. Therefore, this proposal is a good aspect for our company to obtain large market share in the food industry. We recommend that the sponsorship of the reality show so that our products can gain attention from the consumers to consume our products continuously. So, the reputation as well as the image of company enhance in the future.