Professional Documents
Culture Documents
COMPANY
INBOUND
MARKETING
GAMEPLAN
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Contents
Table of Contents
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CRM Analysis
Company has implemented Salesforce.com. The initial analysis is that it is not
being fully utilized. Most data is being inaccurately reported including
opportunities that are inaccurately open that should have been marked closed
and contacted leads with no notes. 2 of the 5 sales representatives have not
logged in for over a year. It would be impossible to generate accurate sales
reports at this point.
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Competitive Analysis
Competitive Advantages & Brand Differentiation
XYZ Company has a strong competitive advantage as the recognized industry
leader. They differentiate from competitors due to their national presence, their
proven track record / customer proof and testimonials, their product line to go
along with their service offering, and their quick turnaround claim from initiation
of services to ROI.
Top 10 Competitors
1.
2.
3.
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Competitive Analysis
The following is a screenshot from HubSpots Competitors Tool using your free
trial of HubSpot. XYZs marketing grade is a 76, mostly for the reasons listed in
the Analysis of Current Marketing and Brand section of this GamePlan. This
grade should be over 90 in order to develop a strong advantage over
competitors.
Results:
XYZ Company also only has 45 indexed pages. The more indexed pages
that a company has equates to more opportunities to be found through
search engines.
XYZ Company only has 46 linking domains. The more quality domains
linking to your website shows the search engines a higher level of
importance and trust, therefore helping you improve your overall search
ranking.
XYZ Company has a very small social media following. Currently, there are
94 Facebook fans and 20 Twitter followers.
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3 Strongest Competitors
1. ABC Company (www.abccompany.com)
a. Marketing Grade: 83
b. Indexed Pages: 121
c. Linking Domains: 22
2. J&K Company (www.jandkcompany.com)
a. Marketing Grade: 86
b. Facebook Fans: 583
c. Linking Domains: 121
3. RST & Co. (www.rstco.com)
a. Marketing Grade: 74
b. Indexed Pages: 106
c. Twitter Followers: 1298
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Value Proposition
The XYZ Company can transform your widget manufacturing process and
increase your revenues by up to 200% within 12-months.
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What makes customers buy from you for the first time?
(Acquisition)
A strong understanding of their need and how XYZ Companys solutions solve
their need and provide them with a return on their investment. Other factors
include trust and confidence with the brand, process, and sales representative.
New customers often weigh case studies and testimonials from previous clients
with high importance in their decision making process.
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Initial Analysis
Competitive Analyis
Value Proposition
Buyer Personas
Campaign Development
SMART Marketing.
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