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  • Index Kingfisher

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    venkataswamynath channa
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    This document analyzes the beer market in India, focusing on Kingfisher and Fosters brands. It provides an executive summary, literature review on Porter's Five Forces model, market research on customer and retailer surveys, and recommendations. The document examines the Indian beer market, profiles Kingfisher and Fosters, analyzes customer and retailer surveys, and provides suggestions to improve performance based on findings and limitations.

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    This document analyzes the beer market in India, focusing on Kingfisher and Fosters brands. It provides an executive summary, literature review on Porter's Five Forces model, market research on customer and retailer surveys, and recommendations. The document examines the Indian beer market, profiles Kingfisher and Fosters, analyzes customer and retailer surveys, and provides suggestions to improve performance based on findings and limitations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views1 page

    Index Kingfisher

    Uploaded by

    venkataswamynath channa
    This document analyzes the beer market in India, focusing on Kingfisher and Fosters brands. It provides an executive summary, literature review on Porter's Five Forces model, market research on customer and retailer surveys, and recommendations. The document examines the Indian beer market, profiles Kingfisher and Fosters, analyzes customer and retailer surveys, and provides suggestions to improve performance based on findings and limitations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    INDEX

    Topic Page No.


    Executive Summery 1
    Objectives 2
    Research Methodology 3
    Introduction to Porters Five Forces 4
    Main aspects of Porters Five Forces 5
    Beer Market in India 9
    About Kingfisher 10
    4p’s of Kingfisher 10 - 12
    About Fosters 13
    4p’s Fosters 14-15
    Analysis of Survey ( Customer ) 16 - 23
    Analysis of Survey ( Retailer) 24 - 27
    Suggestions / Recommendations 28
    Limitations 29
    Findings 29
    Conclusion 30
    Annexure - 1
    Annexure - 2
    Annexure - 3

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