MARKETING PROJECT

PAGE NO: CONTENT

1 Reason for selecting the project
2 Vision for the project - Objectives of Study
3 Conversion of vision to mission - Method of Study
4 How Project achieve that vision
5 Introduction
6 Analysis of Questionnaire
7 Selection of Project
PRODUCT:
Product
Branding
USP
Social Message
Feature of Product
Product Range
8 Permission and Licence
Competitors Brands:( 5 competitors with logo +USP+ Tag Line +Description= 1
9 page for 1 competitor)
10 Levels of Packaging
11 Labelling of Product (Front and Back Side)
12 Cost Effective Techniques for Product:
PRICE:
Price
Factors That Determine Fixation Of Price
Price of Competing Firms
Schemes (For Wholesaler + For Retailer+ Customers)
Price of Product
Pricing Strategy
Break Even Point
BEP Graph
13 Cost Sheet

PLACE:
Physical Distribution
Reasons for Selecting this Channel of Distribution
Warehousing
Transportation

14
PROMOTION:
Promotion :tools
Sales Promotion Techniques:
15 Cost Effective Methods Of Promotion
16 Conclusion
17 Observation
18 Bibliography
19 Appendix(Questionnaire)
 Stock Exchange
PAGE NO: CONTENT
1 Reason for selecting the project
2 Vision for the project - Objectives of Study
3 Conversion of vision to mission - Method of Study
4 How Project achieve that vision
Introduction :
Stock exchange
5 functions
6 History of stock exchange
7 Important terms to stock exchange
8 Major stock exchanges in India
9 Regulatory of stock exchange : SEBI
10 Trading mechanism in stock exchange
11 Price determination of shares
12 Factors affecting share prices
13 Holidays in stock exchange
14 Stock exchange indices: NSE and BSE
Prepare a list of at least 25 companies listed on a Stock Exchange.
15
Study of 25 companies with charts
(Opening price, closing price, highest and lowest price )
from 1-4-2019 to 30-4-2019)
Comparative analysis of 25 companies
Opening price, closing price, Gain or Loss , % change
Imaginary portfolio for 5 companies Opening price, closing price, Gain or Loss ,
% change for
16
Graphical presentation of portfolio :
17 Amount investment, market value and gain or loss
18 Conclusion
19 Observation
20 Bibliography
21 Appendix(Questionnaire)
 WOMEN EMPOWERMENT
PAGE NO: CONTENT
1 Reason for selecting the project
2 Vision for the project - Objectives of Study
3 Conversion of vision to mission - Method of Study
4 How Project achieve that vision
5 Introduction
6 Women in past
7 Role of women
8 Dayabhaga/Mitakshara (HUF)
9 Atrocities against women
10 Empowerment of women
11 Contribution of women
12 Women and corporate fields
13 Benefits for business
14 Case study
Live Case study
15
16 Conclusion
17 Observation
18 Bibliography
19 Appendix(Questionnaire)

Principles of Management
PAGE NO: CONTENT
1 Reason for selecting the project
2 Vision for the project - Objectives of Study
3 Conversion of vision to mission - Method of Study

How Project achieve that vision

4
5 Introduction
About Henry Fayol
6
About the Organisation
7
Application of Principles of Management in Organisation- Fayol/Taylor
8
9 Conclusion
10 Observation
11 Bibliography
12 Appendix(Questionnaire)