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    Najwan Amat Yahaya
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    Global demand for Starbucks and lower taxes in the US present opportunities for growth. However, threats include a decreasing world economy, increased competition from local and global competitors, and the introduction of minimum wage laws in countries where Starbucks operates. Starbucks plans to open 3000 new stores by 2017 in America as part of an accelerated growth strategy to capitalize on opportunities and address threats in the market.

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    Global demand for Starbucks and lower taxes in the US present opportunities for growth. However, threats include a decreasing world economy, increased competition from local and global competitors, and the introduction of minimum wage laws in countries where Starbucks operates. Starbucks plans to open 3000 new stores by 2017 in America as part of an accelerated growth strategy to capitalize on opportunities and address threats in the market.

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    5 views1 page

    SM Assignment

    Uploaded by

    Najwan Amat Yahaya
    Global demand for Starbucks and lower taxes in the US present opportunities for growth. However, threats include a decreasing world economy, increased competition from local and global competitors, and the introduction of minimum wage laws in countries where Starbucks operates. Starbucks plans to open 3000 new stores by 2017 in America as part of an accelerated growth strategy to capitalize on opportunities and address threats in the market.

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    SM Assignment 1. Opportunities 1. Global demand for Starbucks increase 2. Lower taxes in the US Threats 1. Decrease in world economy 3.

    Increase in market share by local competitors such as Old Town Kopitiam and Pappa Rich and also global competitors such as Dunkin Donuts Introduction of minimum wage laws in countries that Starbucks operate in

    Taxes : http://www.nasdaq.com/article/starbucks-remains-neutral-analyst-blogcm224000#.UTgHNRxUu58 d. Strategy Accelerated growth strategy: Opening 3000 new stores by 2017 in America (2013)

    Sources: http://www.theepochtimes.com/n2/business/starbucks-plans-aggressive-growth-strategy322749.html

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