CLASS ACTIVITY 3.

GRAND STRATEGY MATRIX OF TWO

COMPANIES.
(1).

Quadrant 1
Quadrant 2 SALAD AND
ICE CREAM BREAKFAST
PRODUCT
McDonald's
Company

Quadrant 4
Quadrant 3 burgers,Mc
McCafe products. chicken,fries,etc.

 Consider the following McDonald's products:

 French Fries
 Burgers
 Snack Wraps
 McCafe (coffee products)
 Chicken Nuggets
 Salads
 Breakfast Products
 Ice Cream
 Fish Fillet.

1) .In the grand strategy matrix of McDonalds, we came to know that McDonalds salad and
breakfast product is the star product of the company because of the high market share with
the maximum market growth rate. The company makes money in that particular product
with the high investment in marketing, promotion and advertisement of the product.

2) 2).In the 2nd quadrant of the grand startegy matrix of McDonalds, there is a product which
is named as McDonalds Ice Cream Cone is the break even product of the company.
Understanding that statement we can assume that this product has good market value but
not generating that much revenue but if the company starts investing more and more
money in that specific product, we can convert it into our star product.
 3) In this 3rd Quadrant, we can observe that McDonalds Coffee is the dog product of the
company with the less competitive advantage and less market growth rate. Basically this
product is the charm product of the company because the company is not investing that
much money to bringing it into the market to increase their market share. Company is
keeping this product only on this hope that they can make it star otherwise if they are
unable to do so they have to be off shelf this product from the product life cycle and
liquidate in the market.

4) In the 4rth Quadrant, we can analyze that McDonalds Mc Chicken, Fish-o-Fillet

burgers,Snack Wraps Burgers and Fries are the cash cow of the company because the
company making maximum profit in that product but with the less cash consuming on its
marketing and other departments.

2nd Company:

Quadrant 2 Quadrant 1
SAMSUNG PRINTERS. mobile phones and TV'S.

Samsung company.
Quadrant 4.
Quadrant 3 Air conditioners, washing
smartwatch and micro sd cards. machines, microwave.

1) It includes products or business units having a high market share in the fast-growing
businesses. Samsung Mobile phones, TVs, etc. They generate huge cash flows (high relative
market share).

2) Samsung Printer is a product which can be placed in the 2th quadrant, the reason behind is
the dynamics of the market i.e. weak competition & great market share of printers facing
competition from HP, etc.

3) Samsung Smartwatch & Micro Sd cards are facing tough competition. As they,ve been placed
in 3rd quadrant.
a. It includes business units with slow-growth or waning market having a little relative
market share.
 b. Investors are not so interested in these business units or products.
c. They have the potential to grow but failed to create enchantment due to the slow
market growth.

4) Samsung Home appliances like Air conditioners, Refrigerators, Washing Machines &
microwave are placed in 4rth quadrant. The reason because they are now a household
name known for their quality & thus trusted by customers.