CONSUMER BEHAVIOR

Presented By:Pooja Kaul(20/031) S.Swaminathan(20/037) Ujjwal Srivastava(20/045) Yugant Gupta(20/046)

Involvement In Product

High Involvement Product

High Involvement Products

Person who bought it: Mr. Ronojit Roy Office goer Car:Maruti Suzuki Ritz People who influenced the Person: i) Colleagues ii) Relatives How the problem got solved: Mr. Ronojit Roy of Orange Telecom, told that he wanted a car in the range of 4-6lakhs with satisfiable average. Ritz Vxi came nearest to his idea. Place of Purchase: Showroom(D.D. Motors, Mayapuri) Alternatives: Hyundai i10, Ford Figo

High Involvement Product

Person who bought it: Rahul College goer Smart Phone: Samsung Y Duos People who influenced the person: Friends How the problem got solved: Rahul, a student of Engineering College wanted a smart phone with good features and price range of around 9000-10000. Samsung Y Duos satisfied all these. Place of Purchase Mobile store, B1 Janakpuri Alternatives- HTC Explorer

Low Involvement Product

Low Involvement Products

Person who bought it: Mrs. Sangeeta, House wife Detergent: Surf Excel Influencing Factor: TV Ads, Relatives How the problem got solved: Mrs. Sangeeta, a housewife living in Janakpuri was dissatisfied with the detergent she was using. One day she came across a TV ad and decided to give a try in using Surf Excel. She got satisfactory result and since then she has been using it. Point of Purchase: Retail Store Alternatives-Tide,Rin

Low involvement Product

Person who bought it: Mr. Rakesh Office Goer Corn Flakes: Kellogg's Influencing Factor: Family physician How the problem got solved: Mr. Rakesh often found that his breakfast was either very heavy or unfulfilling. After consulting his physician, he tried out Kellogs corn flakes and saw that his breakfast was a delight. Point of Purchase: Super market