Scribd Logo
Upload

Welcome to Scribd!

  • Email Mark

    Uploaded by

    Aparna Sharma
    9 views1 page
    The document outlines the steps for an email marketing campaign which includes defining goals, identifying target customer segments, developing customized messages and templates, scheduling and running the initial campaign, monitoring customer interactions and feedback, refining the messaging and customer list based on learnings, and scheduling follow up campaigns.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines the steps for an email marketing campaign which includes defining goals, identifying target customer segments, developing customized messages and templates, scheduling and running the initial campaign, monitoring customer interactions and feedback, refining the messaging and customer list based on learnings, and scheduling follow up campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Email Mark

    Uploaded by

    Aparna Sharma
    The document outlines the steps for an email marketing campaign which includes defining goals, identifying target customer segments, developing customized messages and templates, scheduling and running the initial campaign, monitoring customer interactions and feedback, refining the messaging and customer list based on learnings, and scheduling follow up campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    DEFINE MARKETING GOALS

    IDENTIFY THE TARGET SEGMENTS

    GENERATE LIST

    DEVELOP MESSAGING AND TEMPLATES

    OCT

    12

    EMAIL MARKETING

    ANALYTICS

    DELIVERABILITY

    RUN THE CAMPAIGN

    SCHEDULE THE CAMPAIGN

    MONITOR RECEIVER ACTIONS

    UNDERSTANDING CUSTOMER BEHAVIOR

    REFINE THE MESSAGE

    REFINE THE LIST

    UPDATE IN CRM

    SCHEDULE FOLLOW UP CAMPAIGNS

    You might also like