Case analysis

Kramer Pharmaceuticals

Prepared by,
Gyandip Pandia(54)
Kshovan Guha(59)
Nishant Kumar(65)
Lalitendra sharma(61)
 Key issues
• Bob Marsh is being supervised by six
different manager within twelve years,
having different attitude, behavior and
expectation.
• Bob marsh is facing inconvenience in
adjusting to the managers expectations.

2
• As the salesmanship job is better
evaluated by customer response and
sales turnover and most of the time bob
performance is good on both of these
parameter
• Also the appraisal criteria is only on the
observation of supervisor whereas client
feedback is not considered

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 High
Problem Star
Children performer
Potential

Solid
? Citizens

Low High
Performance
 Possible reasons
• In spite of his good experience,
performance he was not promoted which
shows there is no carrier development.
• He was also being evaluated by
inexperience manager.

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 Suggestions
• Origination like kramer pharmaceuticals should
have standard method of performance appraisal.
• Recognition of his contribution to the
organization / carrier growth.
• Case of bob should be handled by experienced
senior manager.
• Specific training program for marsh on planning
and organizing.

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