Marketing Marketing is defined as a set of activities which are making the availability of products that can satisfy customers

and provide benefits to companies that offer such products (Sugiharto, 2002). To be able to deliver our products is necessary to an adequate network marketing as an extension of the distribution network. Marketing our products aim to introduce our products to the public, raise awareness of our products among the public, and attract people to use the product Cholesterica. 9.5.1 determination of Target As the planning and development of our marketing strategy, target setting as needed in order to more focused marketing entry into the market in accordance with the excellence of our products. Target product market is people who are suffering Cholesterica cholesterol with middle to upper economic level and the active working age (20-40 years). 9.5.2 Market Segmentation Market segmentation is the division or grouping into market segments of potential customers with similar characteristics indicating a common behavior of buyers (http://jurnalsdm.blogspot.com). Market segmentation divides the market / buyer based on geographic, demographic, psikografik, or behavior. The fourth is believed to affect the basic grouping of the need for the product. a. Geographic segmentation On geographical segmentation, consumer market is divided based on the location of residence, the state, province, county or city, district, or residential complex. Our products will be marketed in several major cities in Jakarta, Bandung, Semarang, and Surabaya.Pemilihan the location associated with the location of the plant, the site has a lot of people, and many modern markets in these locations. With the goal of these locations, we can market our products to the fullest with lower transportation costs than to more distant locations, but the target market a bit. b. Segmentation Demographics Buyers in this market segmentation is divided based on age, gender, income level, occupation, education level, religion, or race / ethnicity. Our products are made for people

with cholesterol both men and women with the level of economic (income) to the upper and middle aged 30-70 years. c. Segmentation Behavior / Behaviour Consumers classify behavior based segmentation level of knowledge, attitudes, and usage or their reaction to a product. With segmentation based on knowledge, users are expected to understand more about the uses and benefits of our products. By doing so, will automatically affect their attitudes and reactions to our products. With consumers know the benefits of our products are made from herbal medicine cholesterol and low in calories. 9.5.3 Marketing Mix To take a strategy in an attempt to gain a strong position in the market is necessary intermingling marketing (marketing mix). Marketing mix marketing aims to create a good and successful in achieving company goals and give customer satisfaction. Marketing mix is also known as the 4Ps, namely product (goods or services), price (price), place or distribution,(distribution), and promotion (promotion) (id.wikipedia.org).. Product Cholesterica is made herbal.Aman cholesterol drug for pregnant women and also consumed a low kalori.Berbahan Olive Oil base makes this product more superior product dibandung lain.Cholesterica is the future of medicine is in addition to rapidly lower cholesterol levels also have a futuristic design. Price We set a price of Rp 50,000 Cholesterica products per bottle contains 30 soft gel. We estimate the price is quite affordable to the target market and quite able to compete in the market with other products. Place Our products will be marketed with deliveries to supermarkets, mini markets, pharmacies and pharmacies spread across 4 major cities in the island of Java, namely Jakarta, Bandung, Semarang and Surabaya. Promotion

Cholesterica product promotion is necessary to disseminate information to the general public a new cholesterol drug products with excellence. Promotion is done through the deployment of advertising, website creation products, soft launch, and participated in an exhibition related to health. a. ad Promotion with advertising through print media, radio, and online advertising. Some print media cooperation Our products are Kompas, Harian Seputar Indonesia, Daily Media Indonesia, Republika newspaper, tabloid Automotive, O Magazine, and Cita Love Magazine. While the radio is working Trijaya our products, Sonora, RTC UI, Geronimo, Trax FM, Jak FM, and FM Gen. As for the online advertising, promotion through the site detik.com, kaskus.us, Google AdSense, and ad-gratis.com tokobagus.com.

b. Product website Our company will provide a website as a support medium that contains our company profile and products. This website is a means for the description and information of our products, from the view, the benefits, advantages, and prices as well as some other important information to consumers. In addition, this website also as a means of consultation and the provision of advice-criticism for further product development.