A Dissertation on

Consumer Behavior Existing and Potential Vodafone Subscribers

Submitted to Bangalore University, Bangalore.
In partial fulfillment of the requirement For the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By

Mr.: Rakesh P
Reg no: 11NZCMA021
Under the Guidance of

Prof: Satyanarayan
Department of Management Studies VVN IMTR, BANGALORE VV PURAM Bangalore 2012-2013

STUDENT DECLARTION
I hereby declare that A dissertation title Consumer Behaviour Existing and Potential Vodafone Subscribers have submitted the report towards the partial fulfillment of the requirements of MBA Course of Bangalore University, Bangalore. Represent the Original work done by me under the guidance of Prof: Satyanarayan, VVN IMTR College, Bangalore. This report has not been submitted for the award of any other Diploma, Degree or any other title.

DATE: PLACE: BANGALORE

RAKESH P Reg no: 11NZCMA021

ACKNOWLEDGEMENT

I am very thankful to Dr: RAJAN SIR Director of VVN IMTR Bangalore. And staff of our college to give me such a great chance to get practical knowledge. At this time I express my deep gratitude to my guide PROF. SATYANARAYAN who supported me in completion of this project.

I express my sincere thanks and dedicate to my parents and who have been always a moral support and strong pillars at all.

My sincere thanks to one and all that supported for the completion of this project.

Dedicated To My Beloved Parents And Friends