ROAD MAP

CONCLUSION IMPORTANCE

TYPES OF ADVERTISING
EVERYTHING CAN BE ADVERTISED INTRODUCTION

INTRODUCTION
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service

Flow of information is not only enough

1st time users of the product 1st time user of the Brand Regular user of the Brand Launch a New Brand

EVERYTHING CAN BE ADVERTISED

7 DEADLY SINS

LUST- Excessive sexual desire

GLUTTONY- over consumption of anything

GREED- Excess acquisition of wealth

SLOTH - Lazyness WRATH- uncontrolled feelings of hatred and anger PRIDE- excessive love of self ENVY- Greed for general

TYPES OF ADVERTISING
PRINT ADVERTISEMENT

CELEBRITY ADVERTISING

TYPES OF ADVERTISING
OUTDOOR ADVERTISING
COVERT (Guerrilla) ADVERTISING SURROGATE ADVERTISING

TYPES OF ADVERTISING
BROADCAST
PUBLIC SERVICE INFOMERCIALS
(long format television commercial)

IMPORTANCE
Creating awareness Increase sales Brand identity & Brand image Communicate a change Increase the buzz value