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MARKET POTENTIAL ASSESSMENT

1. Are you selling to individuals, households or businesses? 2. What is the population of these customers in your target geographical location? 3. How much, in an average year, do customers spend on your product/service? 4. What are total sales for the region? 5. How much is currently purchased in the region? 6. Is there space in the market for new players?

TECHNICAL AND OPERATIONAL ASSESSMENT


EQUIPMENT NEEDED:

What type of equipment and technology will the business need to produce its product/service?

What costs are involved to purchase and set up the equipment? What are the costs involved in the ongoing running of the equipment?

FINANCIAL ASSESSMENT

What are possible sources of financing? Who are potential lenders? What will their terms and limitations be? o Bank loans o Accounts with suppliers o Venture capital

When does the business break even? (Aim for no longer than 18 months)

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