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  • AFL Visual Communication: Trends, Methods & Practice

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    The document provides guidelines for maintaining integrity in AFL brand communication. It specifies that AFL logos and colors, including AFL Blue (#003C7D) and AFL Yellow (#FFCE00), should be used consistently in all presentation materials. Images and typography are to be placed in templates, and font styles vary according to title, subhead or bullet points. Examples of templates for tables, Excel sheets, charts, organization charts and pie charts are also included.

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    The document provides guidelines for maintaining integrity in AFL brand communication. It specifies that AFL logos and colors, including AFL Blue (#003C7D) and AFL Yellow (#FFCE00), should be used consistently in all presentation materials. Images and typography are to be placed in templates, and font styles vary according to title, subhead or bullet points. Examples of templates for tables, Excel sheets, charts, organization charts and pie charts are also included.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views8 pages

    AFL Visual Communication: Trends, Methods & Practice

    Uploaded by

    ajaykhosla
    The document provides guidelines for maintaining integrity in AFL brand communication. It specifies that AFL logos and colors, including AFL Blue (#003C7D) and AFL Yellow (#FFCE00), should be used consistently in all presentation materials. Images and typography are to be placed in templates, and font styles vary according to title, subhead or bullet points. Examples of templates for tables, Excel sheets, charts, organization charts and pie charts are also included.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 8

    AFL Visual Communication

    Trends, Methods & Practice

    Integrity in Brand Communication


    The AFL Logo and blue yellow strip are maintained in all presentation slides.

    Based on the Division or Service, the AFL logos can be placed in the master.

    The background graphics with base color as AFL Corporate Blue

    Tints of AFL Blue are used in the overall presentation with yellow used only in the branding elements and graphics. AFL Blue #003C7D (R-0, G-60, B125) AFL Yellow #FFCE00 (R-255, G-206, B-0)

    June 5, 2013

    AFL Visual Communication

    Integrity in Brand Communication


    Image & Typography

    The images for communication should be placed in the placeholders given. In case of bigger / more detailed images, use a separate slide. Typography varies from title to subhead to Bullets.

    Title Arial Black Italics Subhead Arial Narrow Bold Bullets Arial Narrow

    June 5, 2013

    AFL Visual Communication

    Table

    Title
    Value Value Value Value Value

    Title
    Value Value Value Value Value

    Title
    Value Value Value Value Value

    Title
    Value Value Value Value Value

    June 5, 2013

    AFL Visual Communication

    MS Excel Sheet

    Title
    Item A B C D Range 1 2 3 4 Value 100 200 300 400 Total 100 400 900 1600

    June 5, 2013

    AFL Visual Communication

    Chart

    90 80 70 60 50 40 30 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr East West North

    June 5, 2013

    AFL Visual Communication

    Organization Chart

    Name

    June 5, 2013

    AFL Visual Communication

    Pie Chart

    East West North South

    June 5, 2013

    AFL Visual Communication

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