MINISTRY OF TOURISM

Nodal agency to formulate national policies and programmes Ministry consults and collaborates with other stakeholders MoT maintains Incredible India campaign Releases campaigns in the International and Domestic markets Expenditure on promotion incurred from funds allocated

Details of funds allocated and expenditure incurred

(Rs. in crore)

Year

Restructured Scheme of Overseas Promotion & Publicity including Marketing Development Assistance

Domestic Promotion and Publicity including Hospitality

Final Allocation

Expenditure incurred
211.35 242.67 249.02

Final Allocation 76.99 56.00 74.75

Expenditure incurred 77.31 53.86 74.67

2008-09
2009-10 2010-11

220.00

240.00
249.00

201112(as on 31.10.201 280.00* 1)

104.79 (P)

70.00*

32.89 (P)

*Budget Allocation (P) : Provisional

BENEFITS OF CAMPAIGN
Attracted a lot of tourists from outside the world Helps in overall development of tourism infrastructure Positioned India on global tourism map Encouraged businessmen from international market to participate in trade fairs and exhibitions. Rate of growth of tourism sector above world average for last few years Generated huge interests about Indian products globally

SUCCESS
World travel awards received for Asias leading destination Worlds leading Travel Destination Television Commercial Worlds leading responsible Tourism project Asias leading tourism and convention bureau -Winner of PATA Gold Award for best print Ad campaign and also for best destination Marketing campaign -Ranked as the Highest Recall Advertisement world wide by travel and leisure -21st Grand Prix Award in Vienna in Austria -Asian Guild Award for promoting Incredible India campaign
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