Professional Documents
Culture Documents
Retail Management
Retail Management
Industry Evolution
Traditionally retailing in India can be traced to
The emergence of the neighborhood Kirana stores catering to the convenience of the consumers
Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commission 1980s experienced slow change as India began to open up economy. Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains Later Titan successfully created an organized retailing concept and established a series of showrooms for its premium watches The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers. For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books. Post 1995 onwards saw an emergence of shopping centers, mainly in urban areas, with facilities like car parking targeted to provide a complete destination experience for all segments of society Emergence of hyper and super markets trying to provide customer with 3 Vs Value, Variety and Volume Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid. At year end of 2000 the size of the Indian organized retail industry is estimated at Rs. 13,000 crore
43%
Rs 7,18,136 cr
Food, Beverage, Tobacco
Rs.1,78,998 cr Miscellaneous
15%
Rs 2,58,696 cr
Transport, Communication
Total Private Final Consumption Expenditure is Rs 16,90,000 cr 55% is Retail Sales i.e. Rs 9,30,000 cr
8%
Rs 1,42,143 cr
Medical, Health Care
5% 4% 12%
Rs 2,03,391 cr
Rent, Fuel, Power
Rs 79,631 cr
Clothing, Footwear
Rs 49,852 cr
Furniture, Furnishing, Appliance
Clothing, Textile & Fashion Accessories Jewellery Watches Footwear Health & Beauty Care Services Health & Beauty Products (Incl. Pharma) Consumer Durables Mobile Handsets & Accessories Furniture & furnishings Food & Grocery Catering Services ( F & B ) Books, Music & Gifts Entertainment
Rs 9,30,000
Rs 28,000
100
ONLY 3 %
By 2010 Rs 14,00,000 cr
Growth Rate is 8%
By 2010 Rs 1,00,000 cr
Recent Trends
Retail Sales in India
Retailing in India is witnessing a huge revamping exercise as can be seen in the graph India is rated the fifth most attractive emerging retail market: a potential goldmine. Estimated to be US$ 200 billion, of which organized retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion As per a report by KPMG the annual growth of department stores is estimated at 24% Ranked second in a Global Retail Development Index of 30 developing countries drawn up by AT Kearney.
Recent Trends
Multiple drivers leading to a consumption boom: Favorable demographics Raising aspirations : Value added goods sales Growth in income Increasing population of women Food and apparel retailing key drivers of growth Organized retailing in India has been largely an urban phenomenon with affluent classes and growing number of double-income households. More successful in cities in the south and west of India. Reasons range from differences in consumer buying behavior to cost of real estate and taxation laws. Rural markets emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption ITC is experimenting with retailing through its e-Choupal and Choupal Sagar rural hypermarkets. HLL is using its Project Shakti initiative leveraging women self-help groups to explore the rural market. Mahamaza is leveraging technology and network marketing concepts to act as an aggregator and serve the rural markets. IT is a tool that has been used by retailers ranging from Amazon.com to eBay to radically change buying behavior across the globe. e-tailing slowly making its presence felt. Companies using their own web portal or tie-sups with horizontal players like Rediff.com and Indiatimes.com to offer products on the web.
CHANGE IN RETAILING
Less Than 200 SKU 8000 to 10,000 SKU
CHANGE IN RETAILING
Few Hundred sq. ft. Shop 50,000 plus sq. ft.
Now Lakhs of sq.ft in pipeline
CHANGE IN RETAILING
No gadgets Advanced gadgets
CHANGE IN RETAILING
No IT Advanced IT
CHANGE IN RETAILING
No Bar coding Advanced RFID
CHANGE IN RETAILING
Dull Shopping Experience
Shopentertainment or Shoppertainment
NAME
WAL MART STORES CARREFOUR ROYAL AHOLD METRO KROGER TESCO TARGET RWE COSTCO ALDI INTERMATCH (ITM) SAFEWAY ALBERTSON SWAZ GROUP WALLGREENS
COUNTRY
USA FRANCE NITHERLAND GERMANY USA UK USA GERMANY USA GERMANY FRANCE USA USA GERMANY USA
SALE $ BILLION
256. 329 87. 342 68. 224 65. 147 53. 791 50. 326 48. 163 44. 241 41. 693 41. 011 36. 723 35. 552 35. 436 33. 357 32. 505
1 Big Bazaar 2 Food World 3 Shopper Stop 4 Margin Free 5 Nilgiris 6 Life Style 7 Subhiksha 8 West Side 9 Adani 10 Piramyd 11 DMart
Pantaloon RPG K.Raheja Nilgiris Land Mark Vishwapriya Group Tata (Trent) Adani Piramals Avenue SuperMkt
650.00 545.00 404.00 300.00 250.00 230.00 200.00 130.00 100.00 79.00 78.00