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  • Chevron Pentium Assignment Questions

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    Asish Anirudha Pillutla
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    Chevron is considering corporate advertising and has questions about targeting, value, and measuring effectiveness. The document asks who should be the target to build a positive image, what value corporate image advertising provides, and if Chevron's measures can differentiate effective ads from ineffective ones.

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    I am crazy

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    15. Chevron AQ

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    Chevron is considering corporate advertising and has questions about targeting, value, and measuring effectiveness. The document asks who should be the target to build a positive image, what value corporate image advertising provides, and if Chevron's measures can differentiate effective ads from ineffective ones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    21 views1 page

    Chevron Pentium Assignment Questions

    Uploaded by

    Asish Anirudha Pillutla
    Chevron is considering corporate advertising and has questions about targeting, value, and measuring effectiveness. The document asks who should be the target to build a positive image, what value corporate image advertising provides, and if Chevron's measures can differentiate effective ads from ineffective ones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Chevron Pentium Assignment Questions

    1. Who should be the target of Chevron's corporate advertising? the right target? 2. What is the value of corporate image advertising?

    Are they aiming at

    3. Do the measures used enable Chevron to differentiate between effective and ineffective advertising?

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