VALUE PROPOSITIONS

QUESTIONS:

1. What customer objective does this company help its clients achieve?
2. What is the specific offer to answer their client’s needs?
3. Why would a customer select this company over the other possible market
alternatives?
4. What is your comment on VP1 after reading VP 2 and 3?
5. What component(s) is/are missing from VP 1 that is/are present in VP 2
and/or VP3?
6. How would you improve VP1?

ANSWERS:

1. There was unclear customer objective stated in the value proposition but
includes what they can provide to their customer and their skilled
consultants that they have in their company.
2. The offer was stated in general terms that they provide full range of skills
needed to direct and deliver a successful solution.
3. Because they developed a comprehensive methodology and have a
consultant that have an experience.
4. The VP1 was focus about what they do and they have no specific customer
benefit if they’re going to use the service.
5. The customer objective was clearly stated. They were engaging the customer
in their value proposition. They have a clear statement about the customer’s
benefit and how they can help their customer and ensure that it is a great
deal for the customer.
6. Try to have a clear customer objective and have specific offers that ensure
that the customer will surely select over other company. Instead of stating
about the company I will try to engage why we are the best in giving solution
to what they need.