Business to Business Marketing

Submitted to: Dr Alaa Erkat

Group members:

• Yomna Bahaa Ahmed Abuzaid

• Esraa Mostafa Taha Mohamed
• Carolyn Bassem Kamil Habib
• Fatma Mahmoud Hussien
• Fares Emad El-Din Mahmoud

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 List of questions for the interview

Breaking the ice questions:

1. What do you think is the most important skill for a b2b marketing
manager position?
2. Can you speak more about your role as a marketing manager in a
b2b? what helps you create value?
3. How do you and your business partner build an ideal outcome for
your customer, what other alternatives or prospects do you
consider?
4. What are your strengths as a company?
5. Do you have a strategy, and can you articulate it?

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 Interview questions

1. There is a lot of competition in this industry. How do you set your company apart
from others? How to deal with an oligopoly competition? in your opinion what
makes you the best?
2. Regarding the buyer/seller relationship, how do you maintain a long-term
relationship and ensure loyalty? Could you give me example on another
business/organization you have a long-term relationship with?
3. Considering the purchase process, can you tell me about the nature of it? How do
you set your prices? Do you use a competitive bidding and Is it complicated or
simple?
4. In terms of price, how do you make the best deal for your purchase, do you have
a certain criteria?
5. Do you search for suppliers based on your need? Or do you customize supplier’s
offerings to meet your needs? Can you give me example to a customized
product/service?
6. Let me know which of the following components do you focus on the most?
(Product-service-image-avail-quantity-evaluated price)
7. Do you review supplier' offering and customized it to meet your value? in which
cases do you use pull strategy, and in which one do you use push strategy?
8. can you give me an insight to your geographical strategy and how do you focus
on it?
9. I know that the value-added chain has more than one process so which process is
more important?
10.-Your choice of which supplier you want to deal with depends on reputation?
11.-How do you asses the forecast of inventory?
12.How do you determine the best marketing channels for your target business?

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13.How do you protect yourself when giving the company’s most valued secrets to
your supplier?
14.What are your best tips for getting sales and b2b marketing aligned around
strategy?