Professional Documents
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By: Amit Kumar (B07005) Avadhut Kaluskar (B07011) Dhananjay Joshi (B07015) Indraneel Mukherjee (B07021) Shashank Vyas (Bo7038) Kumar Vikas (B07048)
Look back at your business and life, at their end, and honestly say that the years of doing business have had some meaning. We should be able to look back and see that we have conducted ourselves and our business in a way that had some lasting meaning and which left some good mark on the world. -Buddha
If you find an executive who wants to take on social responsibilities, fire him. Fast. - Peter F. Drucker
Contrast between corporate social responsibility, corporate social responsiveness, and corporate citizenship
Corporate social responsibility Origin Basis 1920s Principles of charity and stewardship Moral obligations to society at large Philanthropy, trustee of the publics interests Corporate social responsiveness 1960s Demands made by numerous social stakeholder groups Corporate citizenship
Focus
Action
Practical responses by Discovering business businesses to opportunities through corporate partnerships stakeholders Managing corporate Social programs social and financial performance
BUT
Increasingly the public is expecting corporations to act responsibly.
When forming a decision about buying a product or service, how important is it to you that it shows commitment to social responsibility?
Purchasing a car or major appliance Choosing a bank/financial services company Choosing an insurance company
Companys reputation
Purchasing consumer products
61% 47%
Q1. Please rate how likely your decisions are to be influenced by a companys reputation when doing any of these following activities. Q7. How likely are your purchasing decisions to be influenced by a companys corporate social responsibility when doing any of the following activities?
ITC Limited
There are still millions who only dream of school, ITC is helping some of them realise this dream
Thank You!!!!!