SOCIAL RECRUITING:

A Beginners Guide

HOW TO GET STARTED

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TABLE OF CONTENTS
INTRODUCTION 3 WHY SOCIAL RECRUITING? 4

PROFILES & SETUP 12 WHATS NEXT? 36 ABOUT BULLHORN REACH 37

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INTRODUCTION

Social media has become an indispensable tool for companies leveraging it to generate sales, increase brand awareness and build communities around their brands.

It offers companies a way to connect and engage with consumers, but thats not all. Companies are using social networks more and more to source candidates for employment. Today, staffing and corporate recruiters can leverage social media to post jobs and recruit talent, but its still new for a lot of organizationswhich is why weve created this e-book. This e-book will show you how to set up your social media profiles and highlight some social recruiting tips for finding the right talent for your business. Lets get started!

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WHY SOCIAL RECRUITING?

2/3

of online adults

use social media sites like Facebook, LinkedIn and Twitter.

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Source: PEW Internet, November 2011

14.4 MILLION
people used social media to find their last job in 2011.

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Source: Career Enlightenment, August 2011

The average user has

634

social ties in their overall network technology users have even more.

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Source: PEW Internet, June 2011

 of employers rate employee referrals as theirNo. 1 sourceof above-average candidates.

DR. JOHN SULLIVAN
TALENT MANAGEMENT THOUGHT LEADER PROFESSOR, SAN FRANCISCO STATE UNIVERSITY

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The key elements that social media brings to recruitment is targeted reach, engagement opportunity, identification of targets and keeping personal, corporate and employer brand in the shop window.

BILL BOORMAN
FOUNDER OF #TRUEVENTS RECRUITER TRAINER, KEYNOTE SPEAKER

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There are over

135 MILLION

members on LinkedIn. and more than

80

of them are decision makers.

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Source: LinkedIn, June 2011

The average

FACEBOOK USER
accesses the site from both the PC and mobile devices is connected to

sends friend requests per month

80

pages, spends an average events and groups has of minutes on the site per visit

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130
friends
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Source: Facebook, Social Media Today 2011

There are over

100 MILLION

active users on Twitter

...typing in

1.6 BILLION
search queries per day.

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Source: Viral Media Solutions, August 2011

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are they searching for

YOU?
your

your

voice? company? brand?

your your

jobs?

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PROFILES & SETUP

The following three chapters will show you how to set up your LinkedIn,

The first step to social recruiting is to set up effective social media profiles. Having a strong online reputation that highlights the best qualities of you as a recruiter and your business brand will help you attract and retain top talent. Each network uses different elements of information that you supply in your social profile.

Twitter, and Facebook profiles and help you get started with social recruiting on these popular networks.

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LinkedIn RECRUITING
Fill in your name and email to sign up for a LinkedIn account (if you havent already). Then follow the next few steps to set up a complete profile. If you already have a LinkedIn profile, skip to page 15.

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LinkedIn RECRUITING
Build a complete profile by filling out all of the information on your professional account. Optimize every field, providing links that direct candidates back to your blogs and corporate site from LinkedIn. Be sure to use good keywords in your job titles for current and previous positions. This will help strengthen your brands visibility in search engines.

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LinkedIn RECRUITING
Use LinkedIn Applications to enhance your professional profile by adding more data like blog posts, events or favorite business books. If you choose an application from the LinkedIn menu, it will provide you with the instructions to add the app to your page.

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LinkedIn RECRUITING
REAP THE SEO BENEFITS OF BEING ON LINKEDIN
A well optimized LinkedIn profile will appear on the first page of Google search results for keywords matching your profile its the best way to be found!

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LinkedIn RECRUITING
TIP #1

Search for candidates using LinkedIns Advanced People Search feature. You can filter your results and save your search parameters if youd like LinkedIn to run the searches again and email you the new results.

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LinkedIn RECRUITING
TIP #2

Use Google to extend your LinkedIn network by typing in specific search parameters using the following format: site:www.linkedin.com (parameter)

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LinkedIn RECRUITING
TIP #3

Post your open jobs on LinkedIn regularly using social recruiting tools like Bullhorn Reach. Your connections will see your job postings in their newsfeeds. Add a personalized message to the listing like Great opportunity! Know anyone that might be a good fit?

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Twitter RECRUITING

Signing Up is Easy

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Twitter RECRUITING
PICK YOUR TWITTER HANDLE
(Dont Make It Too Long)
Keep in mind that you can only use 140 characters per message when choosing your Twitter handle. Dont be afraid to use capital letters like @MarySmith as opposed to @marysmith.
TIP: Set up a distinct Twitter feed just for your jobs (e.g. @RadicalEventsJobs)

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Twitter RECRUITING

RT

Retweet to gain followers and influence your talent communities.

TWITTER TERMINOLOGY

Engage your candidates using the @ symbol for replies and mentions.

DM

Follow and create your own conversations using hashtags.

Direct Message is a personal message sent via Twitter to one of your followers.

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Twitter RECRUITING
Start connecting on Twitter, join conversations, share industry news articles and build a talent community around your brand.

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Twitter RECRUITING
TIP #1
Use hashtags (#) in your messages in front of key search terms so your tweets become instantly searchable. Here are a few hashtags that you might want to use: #jobs, #careers, #hiring, #staffing and #employment.

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Twitter RECRUITING
TIP #2

Find candidates to follow via Google and then engage those candidates with meaningful content.

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Twitter RECRUITING
TIP #3
Quickly and easily distribute your jobs through your Twitter network using social recruiting tools like Bullhorn Reach.

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Facebook RECRUITING
Fill in your name and email to sign up for a Facebook account (if you havent already). Then follow the next three steps to set up your profile. If you already have a Facebook profile, you can skip to page 32.

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Facebook RECRUITING
STEP ONE: Find your friends on your various existing networks.

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28

Facebook RECRUITING
STEP TWO: Fill out your profile info so its easy for friends, coworkers, classmates and candidates to find you

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Facebook RECRUITING
Facebook also gives you the option at many points in the setup process to add potential friends that you may know.

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Facebook RECRUITING
STEP THREE: Your profile picture portrays your online brand identity choose it wisely.

Strike a balance between professional and casual.

ART PAPAS
CEO & FOUNDER OF BULLHORN

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Facebook RECRUITING
GROW YOUR NETWORK
Now that your Facebook profile is set up, you will want to find and request friends. Once you have a network of Facebook connections, you can begin recruiting on the network.

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Facebook RECRUITING
TIP #1

Search for candidates using Facebooks search feature. Simply type your search query in the bar at the top and then filter your results by location, company and education.

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Facebook RECRUITING
TIP #2

Post your open jobs on Facebook regularly using social recruiting tools like Bullhorn Reach. Your connections will see your job postings in their newsfeeds on the Facebook homepage.
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Facebook RECRUITING
Stay connected with current and former employees by creating a company fan page on Facebook. Promote the page and use it to share open jobs and ask fans for referrals. Dont confuse your personal account with your fan page. Keep in mind you do need a personal account in order to create a company page.

TIP #3

CLICK HERE TO SET UP YOUR COMPANY FAN PAGE

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WHATS NEXT?

Here are a few next steps to help you attract and recruit top talent:
Share Articles Post Videos on YouTube Create a Blog Post Pictures Drive Traffic to a Career Site Measure the Results

Congratulations! You are now ready to jumpstart your social recruiting strategy using these three popular social networks but youre just getting started. Sure, youve created your accounts, but theres so much more to social recruiting. You have to be active. You have to work to engage your audience and establish relationships to build your network.

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ABOUT BULLHORN REACH

You have the potential to reach millions of prospective candidates in less time than it took to read this e-book. Extend your recruiting reach with the right social strategy. Leverage the power of social media to find and recruit the best talent fast with Bullhorn Reach. Create your free account today at www.bullhornreach.com. Accelerate your referral program or boost your teams social recruiting performance using the social sourcing suite. Ask us for more info at Info.bullhornreach.com/contact_us
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